The Trend Of "Made In China Brand In Italy" Is Quietly Rising.

< p > < strong > acquisition of Italy two or three line brand < /strong > < /p >
< p > < a href= > http://www.91se91.com/news/index_p.asp > > Haining < /a > Ding Haizhong, director of marketing of China Leather City, told reporters that in recent years, many enterprises in Haining have successfully organized a group to Italy for inspection, and signed a strategic cooperation agreement with Italy's Marchi rata handicraft Association and Italy Base Blu company to explore future development directions. < /p >
< p > Ding Haizhong said that the introduction of foreign advanced technology and production technology through the way of subcontracting is only one of the ways that Haining moves towards "internationalization". What is more noteworthy is that many local brands in Haining are also actively going out. "There are already a number of local enterprises in Haining planning to acquire overseas factories, such as buying some two or three line brands in Italy," Ding Haizhong said. < /p >
< p > it is understood that these two or three line brand manufacturers mostly exist in the form of factories or family handicraft shops, and have the characteristics of long history, high quality, and well made production. However, sales scale and financial resources can not match the number one brand, so they are hit by the economic crisis. However, because of this, these enterprises have become the targets pursued by some Chinese enterprises. < /p >
Sun Haitao, founder of Haitao fashion creation, told reporters that according to his understanding, some Chinese enterprises have recently acquired and reorganized in Italy Toskala, Florence and other cities, and have successfully become the new owners of the original enterprises, and in this way, Italy's traditional crafts have been well absorbed. < /p >
< p > Sun Haitao said at the same time, "of course, many Chinese brands are starting to adopt the" anti OEM "mode. The brand is registered in China, but the production process is selected in overseas countries such as Italy. < /p >
< p > < strong > China < a href= "http://www.91se91.com/news/index_c.asp" > light luxury brand < /a > knocking Italy < /strong > /p >
< p > international luxury brands and light luxury brands have become the new favorite of Chinese high-end consumers in recent years. European products are especially popular, and "made in Italy" is the first undisputed sign in the fashion industry for hundreds of years. < /p >
< p > however, in the field of dress, there are few brands that China can be included in the international first-line tier now. Many Chinese luxury brands are currently using international resources to enhance their brand value and image. By Creations is one of them. < /p >
< p > as the light luxury brand produced by the whole line of products in Italy, Bai pin has more than 40 manufacturers in Italy, and is spread all over Italy. The price of its products is usually around 1/3 of the first-rate luxury goods, so that more consumers can enjoy the pure "made in Italy" products at a lower price. < /p >
Billy Lv, the brand planning director of < p > a href= "http://www.91se91.com/news/index_c.asp" > Bai pin < /a >, told an interview with the economic news reporters in twenty-first Century that the reason why he chose to produce in Italy is that every factory in Italy has its own products, such as shoes, shirts and sweaters. Each factory has been in the field of its own products for decades or even hundreds of years. It has accumulated a lot of cultural and product experience. Many advantages, such as experienced manual craftsmen, are unmatched by factories in other countries. < /p >
< p > Billy Lv also indicated that at present, the cooperation between Bai pin and Italy manufacturers is mainly OEM and ODM. "We are also considering some joint ventures and mergers and acquisitions, but the specific situation depends on the progress of the project." < /p >
< p > according to foreign media reports, another Chinese light luxury clothing brand SheJi-Sorgere chose Caruso SpA, the top men's clothing manufacturer in Italy, to manufacture it, while the latter acquired 35% of its shares by a fund of Fosun Group in 2013. < /p >
< p > Caruso SpA was founded in 1958 and is headquartered in solenia, Parma, Italy. Its products are sold at 300 sales outlets worldwide. In addition to the brand Caruso of the same name, Caruso SpA is also a manufacturer of many high-end top brands such as Dior, Lanvin and Ralph Lauren. < /p >
< p > < strong > the cost is not as high as expected. < /strong > < /p >
< p > although many analysts say the cost of clothing production in Italy will be much higher than that in China, many people in the industry remain optimistic about "Italy manufacturing". < /p >
Zhang Wenbin, a member of the national clothing standards committee and professor of clothing engineering and Design Department of Donghua University, told reporters on twenty-first Century economic report that many enterprises chose to produce in Italy in addition to their exquisite processing quality. The high efficiency of labor is also the main factor to consider. P "In many factories in Italy, a worker can take charge of 5-6 machines at the same time, while in China, the number is only 1-2." < /p >
< p > "in addition, the high-end industrial chain owned by Italy can guarantee that Chinese brands can complete the collection and production of raw materials and accessories in Italy in a relatively short time, complete the production with high quality and efficiency, and calculate the cost, instead of transporting raw materials and accessories from Italy to China for high production and processing." Zhang Wenbin said. < /p >