Chinese Clothing Will Advocate The Combination Of Brand, Fashion, Environmental Protection And Science And Technology

As one of the highlights of China International Fashion Week being held here, the Fifth Beijing International Fashion Forum "riddle" cultural salon with the theme of "Chinese natural and Cultural Women's clothing and brand development trend" was held in Beijing today, trying to provide suggestions for the construction of Beijing's "fashion city" and the development of urban fashion economy. The forum believes that the future Chinese clothing will advocate the organic combination of brand, fashion, environmental protection and technology. more than 200 famous scholars, designers and elites from the industry exchanged views on the theme of the forum, jointly interpreting the relationship between clothing culture and brand building. Participants believed that at present, environmental issues have attracted more and more attention, and nature and environmental protection have increasingly become the topic of concern in China's fashion industry. Under the heavy pressure of life, people are eager to return to nature. The high-quality environment-friendly fabrics mainly made of natural cotton, hemp and silk, together with fresh and elegant colors and naturalistic style clothes, make people feel more free and comfortable, which can integrate environmental protection and fashion. At the forum, designers also used more abundant natural materials such as cotton, hemp, silk, soybean fiber and bamboo fiber to promote the nature of modern urban clothing. Industry experts said that in today's world-wide inflation, environmental protection and other factors have more and more significant impact on the textile and clothing industry, the organic combination of brand, fashion, environmental protection and science and technology will play an increasingly important role in China's clothing industry in the future.