Where Will China'S Textile And Garment Enterprises Go After The Quantitative Easing Policy?

< p > > a href= "http://www.91se91.com/news/list.aspx Classid=101112107102" > quantitative easing > /a > (QE:QuantitativeEasing) refers to the way in which the central bank increases the supply of basic money through the purchase of treasury bonds and other medium and long term bonds, and injections of large amounts of liquidity funds into the market, also known as indirect printing of banknotes.

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< p > the quantitative easing policy of countries can also be regarded as a "currency war" between nations.

The "currency war" is neither a contention for currency in the world, nor a contention for currency. Its essence is competitive devaluation.

After the collapse of the Bretton Woods system, "currency wars" have occurred many times.

This "currency war" can stimulate exports, raise the prices of imported goods and promote economic growth.

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Less than P, the United States has used several quantitative easing policies since 08.

In 2014, based on the judgement of the mild recovery of the United States, the Fed's pace of reducing QE will be relatively slow.

Second, the Fed's strengthening of forward-looking guidance is conducive to stabilizing market expectations for short-term interest rates, and emphasizing that reducing QE does not mean raising interest rates very quickly, and has now entered the latter stage of quantitative easing.

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The exit of P > a href= "http://www.91se91.com/news/list.aspx? Classid=101112107108" > QE < /a > will eventually lead to the export difficulty of our country.

The only way for our textile and garment enterprises to do is to tap domestic demand.

On the one hand, the state should make efforts to increase the income of residents, improve the consumption ability of residents, and continuously release the potential of domestic demand.

On the other hand, our textile and garment enterprises should also strive to build their own high-end brands.

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< p > China's retail sales in the first half of this year amounted to 110764 billion yuan, up 12.7% over the same period last year, and it is estimated that the annual growth will reach ten digits.

In addition, online shopping is changing the mode of sales, which is an important link to promote domestic demand growth.

It is estimated that online shopping will increase by 40%~60% in 2013, and most of the online shoppers in China are middle and low income young consumers.

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< p > to create its own textile and garment brand, we can turn "made in China" into "< a href=" http://www.91se91.com/news/list.aspx "Classid=101112107101" > China creates < /a >, so as to enhance the added value of clothing brand.

Facing the fashionable clothing brand of young consumer groups, on the one hand, we should design fashion and style; on the other hand, the quality of clothing must stand the test of the market.

Many famous brands still have problems in formaldehyde, pH value and color fastness.

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< p > with the increasing awareness of people's pursuit of high quality life, clothes need not only to wear well, but also to wear comfortably and healthily.

Today's young consumer groups do not necessarily like the good style and low price. They also aspire to high-end textile and clothing brands.

Building high-end clothing brands can even cause purchases in Europe and the United States.

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< p > textile and garment industry is becoming more and more competitive, but it is still a promising industry.

The "UNIQLO" costume, which is popular among young women in China, has been the richest holder in Japan for 9 years in a row.

Similarly, ZARA and H&M, which are becoming more and more familiar with consumers in recent years, are also the richest in Spain and Sweden.

This phenomenon is worth thinking deeply for Chinese textile and clothing people.

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