Taobao Announces A New Percentage Of Service Providers Down To 2:8

On January 17th, Taobao announced a new deal for service providers, which clearly indicated that it would be right in 2014. Online application The split ratio was changed from original 3:7 (Taobao extracted 30% commission to 2:8).

The policy was interpreted by the service business circle as a massive bloodletting of Taobao to the service provider market. Although the specific policy is not yet clear, ISV has to subsidize Taobao as a commission fee by 30% of Taobao's revenue. This is a heavy burden for most developers. It is difficult to guarantee profit margins, or even make ends meet.

　　 Taobao promulgated Service provider Support new policies

The reporter looked at the Taobao fee sharing plan, and wrote that Taobao service providers had only 150 thousand cumulative opportunities for each service, that is, the cumulative sales revenue of each service was not more than 150 thousand yuan, and the service providers did not need to pay the use fees to Taobao. The total sales revenue exceeding RMB 150 thousand and more than 150 thousand of the Taobao would be divided into 3:7 with the service providers.

According to Taobao's public information, Taobao will continue its policy of exemption from sales of 150 thousand last year in 2014, and this policy has been extended to the full year of 2013 since the end of 2012.

In addition, in order to support the "new species", Taobao also plans to adopt zero division policy for non IT service providers.

Taobao also claims that the API charging dimension will be used to enhance the revenue of the small and medium-sized ISV. Special preferential policies for thousand cattle and wireless store plug-ins are given.

according to TaoBao After the implementation of the new deal, there will be 81% service providers, so there will be gains in revenue.

However, the news from many reporters showed that Taobao intends to tighten the management of the service market in 2014, and issued a number of fee adjustment programs. For example, the service providers for marketing value-added interfaces began to charge a margin of 10 to 150 thousand yuan. Later, it was also reported that Taobao would charge more than 500 thousand times for ISV to call the API interface.

And the latest news shows that Ali poly stone tower will also complete the absorption of service providers, and in the near future, "ordered" service providers to enter. These measures will undoubtedly bring new challenges to the ecosystem of service providers and their living conditions.

It is understood that some service providers have begun to seek new ways to avoid being overly kidnapped by Taobao. In the past, some service providers learned to warm up together to form a small service providers alliance in an attempt to create a one-stop e-commerce service industry chain.

Another anxiety and uneasiness for Taobao is that several major integrated B2C platforms including Jingdong, Dangdang, suning.com, No. 1 store and QQ online shopping have been eyeing the service providers' market. Besides the sellers' service market on line, they have launched various supportive policies to create new growth space under the general trend of the whole network marketing.

Take Jingdong as an example, Jingdong has already launched the "cloud Ding" project of the tower of aggregation, and relies on the opening cloud service "JOS" to recruit ISV. In less than half a year, the number of service providers has expanded from 40 to 400. At present, the number of interface opening has exceeded 500, and the total API usage is more than 500 million times.

Analysts pointed out that the deepening and landing of each business platform to shape the service provider ecosystem is also one of the reasons that forced Taobao to update its policy and reduce its proportion. Not long ago, Ali poly tower also made a comprehensive reduction in core products ECS (flexible hosting services) and RDS (data storage services).