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Analysis Of The Trend Of The New "Bonus" New Wave Of Textile And Garment Industry
< p > in recent years, < a href= "http://sjfzxm.com/news/index_p.asp" > China's manufacturing industry < /a > has taken a pivotal position and developed rapidly, and the textile and garment industry has also made rapid progress. In the next few years, how should the textile and garment industry develop? What are the new dividends and new paths for the future industry? < /p >
< p > December 6, 2013, sponsored by the China Textile Industry Federation, "a href=" http://sjfzxm.com/news/index_p.asp "2013 China Textile Innovation annual conference < /a > was held in Beijing. The vice chairman of the China Textile Industry Federation < a href= "http://sjfzxm.com/news/index_p.asp" > Sun Ruizhe < /a > made the theme report entitled "new dividend of Industrial Development - new wave and new path", and made a detailed analysis of the textile and garment industry in recent years and the next few years. < /p >
< p > < strong > analysis of new and old dividends inheritance < /strong > < /p >
< p > the report first analyzed the power source of "a href=" http://sjfzxm.com/news/index_p.asp > textile and garment industry < /a > in recent years. Sun Ruizhe believes that the rapid development of the textile and garment industry is mainly due to the three major traditional dividends -- factor dividends, development dividends and market dividends. In terms of factor dividends, the rapid development of the textile industry is due to the full supply of low-cost labor and land, and higher environmental capacity. Although the price of raw materials fluctuates but is relatively stable, the energy supply is relatively stable compared with other countries. < /p >
< p > > a href= "http://sjfzxm.com/news/index_p.asp" > development dividend < /a >, for domestic, for a long time, taking the economic construction as the center, the industry has a high degree of marketization. On the international side, the spannational movement of capital and the division of labor in the international industry have promoted the development of industry. In terms of R & D, the introduction of digestion and absorption and re innovation mode and gradually mature production, teaching and research mechanism has become a dividend for technological innovation. In the development mode, the domestic industry chain matching and export oriented strategy have triggered the cluster effect, and these correct development patterns have also become the development bonus of the textile and garment industry. < /p >
< p > < a href= "http://sjfzxm.com/news/index_p.asp > > market dividend < /a > is mainly reflected in two aspects. In recent years, the sustained growth of the world economy, the rapid development of economic globalization, China's opening to the outside world and the entry into the WTO have led to the international market. The sustained growth of domestic and rural incomes has led to the development of the domestic market. < /p >
< p > there is no denying that the traditional bonus of textile and garment industry is declining and diluted. So what are the new dividends in the industry in the next few years? Sun Ruizhe analysis shows that a number of expressions in the decision of the CPC Central Committee on several major issues in deepening the reform are all better than those in the textile industry. 其中，“市場在資源配置中起決定性作用”有助于理順棉花體制、紡織產業向上游原料環節配套，紡織服裝企業走出去;“國家治理體系和治理能力現代化”有利于行業發展與行業政策的全方位協調設計;“公有制為主體、多種所有制經濟共同發展的基本經濟制度”則有利于紡織業非公經濟突破部分產業的壟斷門檻，為產業注入新活力，鞏固民生產業的地位;“城鄉發展一體化”有助于以工促農、以城帶鄉、工農互惠、城鄉一體的新型工農城鄉關系，農業轉移人口市民化既有利于穩定產業工人隊伍，又有助于刺激消費需求持續升級;“轉變政府職能”則有望強化節能節地節水、環境、技術、安全等市場準入標準，建立健全防范和化解產能過剩長效機制，從而有助于倒逼紡織工業加快技術進步。 < /p >
Under the new situation, China's textile industry is facing a new wave of "growth, responsibility, business, extension and integration" as the main content and characteristics. This is also a new dividend for the next development of China's textile industry. P < /p >
< p > first is growth, and the improvement of urbanization level leads to "population growth", "domestic market" and "application area". This will open up new space for industrial development. It is estimated that by 2020, the total global fiber demand will exceed 1 billion tons, an increase of 20 million tons compared with 2012. China's textile industry has basically stable market share at home and abroad, and the total amount of fiber processing still has room of growth of about 14 million tons. In the future, the development opportunities and core competitiveness of Chinese textile and garment enterprises will mainly depend on the sustainable development strategy and capability of enterprises. How to fulfill the responsibilities of stakeholders, such as employees, customers, environment and consumers, will fundamentally determine the production efficiency, market access, brand connotation and business performance of enterprises. < /p >
< p > after the development of textile and garment enterprises, the "social responsibility" will be given new connotations, that is, from paying close attention to stakeholders to affecting stakeholders, from passive responsibility to active driving responsibility, from "egoism" to "altruism". Serving the people's livelihood, protecting the environment and ensuring fairness will provide a new direction for industrial development. < /p >
The rapid development of P e-commerce, especially mobile a href= http://sjfzxm.com/news/index_p.asp, will create a new platform for industrial development. E-commerce will bring about the change of business mode: the spanformation from homogenization to heterogeneity, that is, the three integration of "small front end", "big data backstage" and "one stop service platform"; the change of production mode: large-scale, standardized, low cost to differentiate, personalized, and fast fashion spanformation -- "fixed sales" to "sell products". At present, there are four main trends in the extension of textile industry: extension to R & D design and brand building, extension to upstream or downstream links, extension across fields, and extension across regions. < /p >
< p > < strong > explore spanformation and upgrading path < /strong > < /p >.
< p > in the face of the new dividend brought by the new wave, how can the textile and garment industry explore the new path of spanformation and upgrading of the industry? < /p >
< p > Sun Ruizhe analyzed the problem from a < href= > http://sjfzxm.com/news/index_p.asp > innovation > /a > and mode innovation. First of all, technological innovation. Under the new development situation, the mission of scientific and technological innovation is significant. First, to ensure the supply of raw materials, the two is to protect the ecological environment, the three is to save resources and energy, and the four is to meet the new needs of society. < /p >
< p > ensuring the supply of raw materials is an important factor to reduce costs. At present, the domestic cotton planting efficiency is low, the planting cost and market price are too high, and the quality is reduced, so it is difficult to create market competitive advantage for downstream processing industry chain. Important chemical raw materials are affected by environmental protection and public opinion. Many large construction projects are stagnant and become bottlenecks of chemical fiber raw materials. Chemical fiber simulation technology and waste fiber recycling technology still need to further strengthen R & D and industrial application development, so as to play a role in alleviating the shortage contradiction. < /p >
< p > protecting the ecological environment reflects the sense of social responsibility of enterprises. Recently, more and more clothing enterprises begin to adopt eco-friendly materials. There are more and more commodities such as natural cotton and other eco-friendly materials in the clothing sales area of some hypermarkets. On the whole, the sales of goods in the shopping mall "considering environmental protection and not losing fashion" are good. However, in order to occupy a place in the market, eco-friendly clothing needs hard work. < /p >
< p > saving resources and energy is an important supplement to guarantee the supply of raw materials. It is also an inevitable choice to implement Scientific Outlook on Development, spanform the mode of economic growth, fundamentally alleviate resource constraints, reduce environmental pressure, achieve the goal of building a well-off society in an all-round way and achieve sustainable economic development. Although the total amount of energy resources in China is large, the per capita possession is small. With the industrialization and urbanization in China, the total demand for energy resources will increase, and the contradiction of resource constraints faced by economic development will exist for a long time. Therefore, saving resources and energy, and vigorously promoting the efficient utilization and recycling of energy resources are the fundamental way to ease the contradiction between energy and resources constraints. < /p >
< p > to meet the new needs of the society is also an important way for the spanformation and upgrading of the textile and garment industry. Nowadays, in the full marketization of the textile and garment industry, people are not satisfied with the simple cold resistance function of clothing. Many functional fabrics have emerged, and the research and development of clothing has also had new directions, such as outdoor clothing, radiation protection clothing, antibacterial clothing, and PM2.5 mask. < /p >
< p > followed by mode innovation, the strategy of excellent alienation, specialization and internationalization is the new way for Chinese textile and garment enterprises to choose. On the basis of market segmentation and competitors' actions, the strategy of excellence and alienation pursues product quality, intellectual property, innovation, product service, brand excellence and alienation. The success of specialization strategy stems from core technology, sustainability and brand appeal. The internationalization steps of Chinese enterprises are from "going global", "going out" to "going out". < /p >
< p > Zhu Hongren, chief engineer of the Ministry of industry and information technology, pointed out that at present, China's "a href=" http://sjfzxm.com/news/index_p.asp "textile industry < /a" is in a critical period of spanformation and upgrading. The industry should not only calm down the challenges brought by rising domestic costs, intensifying the pressure of resources and environment, and accelerating the adjustment of the global industrial structure, but also grasp the opportunities brought by the upgrading of domestic consumption and the deepening reform of the current round, and accelerate the formation of new competitive advantages with technology, brand and green development as the core, so as to promote the spanformation of textile power to a textile power. < /p >
< p > finally, Sun Ruizhe proposed that Chinese textile enterprises should pay attention to and strive to create "innovation driven by material intelligence", "consumption power oriented to fashion oriented", "responsibility force driven by environmental force" and "attraction based on social favor", so as to speed up the process of building a strong textile and technological power, brand power, sustainable development power and talent power. < /p >
< p > December 6, 2013, sponsored by the China Textile Industry Federation, "a href=" http://sjfzxm.com/news/index_p.asp "2013 China Textile Innovation annual conference < /a > was held in Beijing. The vice chairman of the China Textile Industry Federation < a href= "http://sjfzxm.com/news/index_p.asp" > Sun Ruizhe < /a > made the theme report entitled "new dividend of Industrial Development - new wave and new path", and made a detailed analysis of the textile and garment industry in recent years and the next few years. < /p >
< p > < strong > analysis of new and old dividends inheritance < /strong > < /p >
< p > the report first analyzed the power source of "a href=" http://sjfzxm.com/news/index_p.asp > textile and garment industry < /a > in recent years. Sun Ruizhe believes that the rapid development of the textile and garment industry is mainly due to the three major traditional dividends -- factor dividends, development dividends and market dividends. In terms of factor dividends, the rapid development of the textile industry is due to the full supply of low-cost labor and land, and higher environmental capacity. Although the price of raw materials fluctuates but is relatively stable, the energy supply is relatively stable compared with other countries. < /p >
< p > > a href= "http://sjfzxm.com/news/index_p.asp" > development dividend < /a >, for domestic, for a long time, taking the economic construction as the center, the industry has a high degree of marketization. On the international side, the spannational movement of capital and the division of labor in the international industry have promoted the development of industry. In terms of R & D, the introduction of digestion and absorption and re innovation mode and gradually mature production, teaching and research mechanism has become a dividend for technological innovation. In the development mode, the domestic industry chain matching and export oriented strategy have triggered the cluster effect, and these correct development patterns have also become the development bonus of the textile and garment industry. < /p >
< p > < a href= "http://sjfzxm.com/news/index_p.asp > > market dividend < /a > is mainly reflected in two aspects. In recent years, the sustained growth of the world economy, the rapid development of economic globalization, China's opening to the outside world and the entry into the WTO have led to the international market. The sustained growth of domestic and rural incomes has led to the development of the domestic market. < /p >
< p > there is no denying that the traditional bonus of textile and garment industry is declining and diluted. So what are the new dividends in the industry in the next few years? Sun Ruizhe analysis shows that a number of expressions in the decision of the CPC Central Committee on several major issues in deepening the reform are all better than those in the textile industry. 其中，“市場在資源配置中起決定性作用”有助于理順棉花體制、紡織產業向上游原料環節配套，紡織服裝企業走出去;“國家治理體系和治理能力現代化”有利于行業發展與行業政策的全方位協調設計;“公有制為主體、多種所有制經濟共同發展的基本經濟制度”則有利于紡織業非公經濟突破部分產業的壟斷門檻，為產業注入新活力，鞏固民生產業的地位;“城鄉發展一體化”有助于以工促農、以城帶鄉、工農互惠、城鄉一體的新型工農城鄉關系，農業轉移人口市民化既有利于穩定產業工人隊伍，又有助于刺激消費需求持續升級;“轉變政府職能”則有望強化節能節地節水、環境、技術、安全等市場準入標準，建立健全防范和化解產能過剩長效機制，從而有助于倒逼紡織工業加快技術進步。 < /p >
Under the new situation, China's textile industry is facing a new wave of "growth, responsibility, business, extension and integration" as the main content and characteristics. This is also a new dividend for the next development of China's textile industry. P < /p >
< p > first is growth, and the improvement of urbanization level leads to "population growth", "domestic market" and "application area". This will open up new space for industrial development. It is estimated that by 2020, the total global fiber demand will exceed 1 billion tons, an increase of 20 million tons compared with 2012. China's textile industry has basically stable market share at home and abroad, and the total amount of fiber processing still has room of growth of about 14 million tons. In the future, the development opportunities and core competitiveness of Chinese textile and garment enterprises will mainly depend on the sustainable development strategy and capability of enterprises. How to fulfill the responsibilities of stakeholders, such as employees, customers, environment and consumers, will fundamentally determine the production efficiency, market access, brand connotation and business performance of enterprises. < /p >
< p > after the development of textile and garment enterprises, the "social responsibility" will be given new connotations, that is, from paying close attention to stakeholders to affecting stakeholders, from passive responsibility to active driving responsibility, from "egoism" to "altruism". Serving the people's livelihood, protecting the environment and ensuring fairness will provide a new direction for industrial development. < /p >
The rapid development of P e-commerce, especially mobile a href= http://sjfzxm.com/news/index_p.asp, will create a new platform for industrial development. E-commerce will bring about the change of business mode: the spanformation from homogenization to heterogeneity, that is, the three integration of "small front end", "big data backstage" and "one stop service platform"; the change of production mode: large-scale, standardized, low cost to differentiate, personalized, and fast fashion spanformation -- "fixed sales" to "sell products". At present, there are four main trends in the extension of textile industry: extension to R & D design and brand building, extension to upstream or downstream links, extension across fields, and extension across regions. < /p >
< p > < strong > explore spanformation and upgrading path < /strong > < /p >.
< p > in the face of the new dividend brought by the new wave, how can the textile and garment industry explore the new path of spanformation and upgrading of the industry? < /p >
< p > Sun Ruizhe analyzed the problem from a < href= > http://sjfzxm.com/news/index_p.asp > innovation > /a > and mode innovation. First of all, technological innovation. Under the new development situation, the mission of scientific and technological innovation is significant. First, to ensure the supply of raw materials, the two is to protect the ecological environment, the three is to save resources and energy, and the four is to meet the new needs of society. < /p >
< p > ensuring the supply of raw materials is an important factor to reduce costs. At present, the domestic cotton planting efficiency is low, the planting cost and market price are too high, and the quality is reduced, so it is difficult to create market competitive advantage for downstream processing industry chain. Important chemical raw materials are affected by environmental protection and public opinion. Many large construction projects are stagnant and become bottlenecks of chemical fiber raw materials. Chemical fiber simulation technology and waste fiber recycling technology still need to further strengthen R & D and industrial application development, so as to play a role in alleviating the shortage contradiction. < /p >
< p > protecting the ecological environment reflects the sense of social responsibility of enterprises. Recently, more and more clothing enterprises begin to adopt eco-friendly materials. There are more and more commodities such as natural cotton and other eco-friendly materials in the clothing sales area of some hypermarkets. On the whole, the sales of goods in the shopping mall "considering environmental protection and not losing fashion" are good. However, in order to occupy a place in the market, eco-friendly clothing needs hard work. < /p >
< p > saving resources and energy is an important supplement to guarantee the supply of raw materials. It is also an inevitable choice to implement Scientific Outlook on Development, spanform the mode of economic growth, fundamentally alleviate resource constraints, reduce environmental pressure, achieve the goal of building a well-off society in an all-round way and achieve sustainable economic development. Although the total amount of energy resources in China is large, the per capita possession is small. With the industrialization and urbanization in China, the total demand for energy resources will increase, and the contradiction of resource constraints faced by economic development will exist for a long time. Therefore, saving resources and energy, and vigorously promoting the efficient utilization and recycling of energy resources are the fundamental way to ease the contradiction between energy and resources constraints. < /p >
< p > to meet the new needs of the society is also an important way for the spanformation and upgrading of the textile and garment industry. Nowadays, in the full marketization of the textile and garment industry, people are not satisfied with the simple cold resistance function of clothing. Many functional fabrics have emerged, and the research and development of clothing has also had new directions, such as outdoor clothing, radiation protection clothing, antibacterial clothing, and PM2.5 mask. < /p >
< p > followed by mode innovation, the strategy of excellent alienation, specialization and internationalization is the new way for Chinese textile and garment enterprises to choose. On the basis of market segmentation and competitors' actions, the strategy of excellence and alienation pursues product quality, intellectual property, innovation, product service, brand excellence and alienation. The success of specialization strategy stems from core technology, sustainability and brand appeal. The internationalization steps of Chinese enterprises are from "going global", "going out" to "going out". < /p >
< p > Zhu Hongren, chief engineer of the Ministry of industry and information technology, pointed out that at present, China's "a href=" http://sjfzxm.com/news/index_p.asp "textile industry < /a" is in a critical period of spanformation and upgrading. The industry should not only calm down the challenges brought by rising domestic costs, intensifying the pressure of resources and environment, and accelerating the adjustment of the global industrial structure, but also grasp the opportunities brought by the upgrading of domestic consumption and the deepening reform of the current round, and accelerate the formation of new competitive advantages with technology, brand and green development as the core, so as to promote the spanformation of textile power to a textile power. < /p >
< p > finally, Sun Ruizhe proposed that Chinese textile enterprises should pay attention to and strive to create "innovation driven by material intelligence", "consumption power oriented to fashion oriented", "responsibility force driven by environmental force" and "attraction based on social favor", so as to speed up the process of building a strong textile and technological power, brand power, sustainable development power and talent power. < /p >
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