Dongguan Shoe Export Average Price Rose Nearly 30%

The trend of decreasing export prices of footwear products is becoming more and more obvious. The industry suggests that shoe companies seek profits through internal tapping potential. With the deepening of the global economic environment and the further deepening of industrial pformation and upgrading in Dongguan, the trend of reducing export prices of footwear products is becoming more and more obvious.

Reporters learned yesterday from the Whampoa customs Changan office that in 1-10 months of this year, Dongguan exported 460 million pairs of shoes, 7.9% lower than the same period last year (the same below), but the value reached 2 billion 140 million dollars, an increase of 18.5%; the average export price reached 4.7 US dollars / double, up 28.7%.

General trade exports grew by 35.2%. Since last year, the trend of Dongguan's footwear export reduction has been initially revealed. This year, under the background of the global economic downturn and the deepening of Dongguan's industrial pformation and upgrading, this trend is more obvious.

According to customs statistics, in the 1-10 months of this year, 460 million pairs of shoes exported from Dongguan decreased by 7.9%, but the value reached 2 billion 140 million US dollars, an increase of 18.5%; the average export price reached 4.7 US dollars / double, up 28.7%.

At the same time, although the export of shoes in Dongguan is still dominated by processing trade, general trade exports have increased rapidly.

In 1-10 months, 450 million pairs of shoes exported by processing trade in Dongguan decreased by 8.7%, accounting for 97.6% of the total volume of footwear exports in Dongguan in the same period, and 10 million 950 thousand pairs of exports in general trade mode, up 35.2%.

"This shows that the shoe industry in Dongguan has begun to shuffle."

A shoemaking company owner, who did not want to be named, said.

According to his analysis, the average price of exported shoes in Guangdong is less than 3 US dollars, while the average export price of Dongguan shoes is up to 4.7 US dollars, which shows that the shoe products produced by Dongguan shoe making enterprises are mainly middle class products. The growth of general trade is not only indicating that the competitiveness of independent brand shoes is stronger, but also means that some enterprises in Dongguan have begun to try their own brand export.

To enhance the competitiveness of shoe enterprises is still the primary objective. Although the structural adjustment of the footwear industry in Dongguan has made some achievements, customs analysts pointed out that in the face of the EU's anti-dumping measures in disguised form, the reduction of overseas orders and the decline in profits, it is still the "sword of Damour Kriss" which is on the top of the enterprises.

Taking anti-dumping as an example, the EU's anti-dumping measures will be extended in a disguised manner, which will affect the export of footwear enterprises in the future.

The EU has imposed anti-dumping measures on leather shoes in China for two years since October 2006. The measure should have expired in October this year, but the European Commission recently announced that it will investigate the export of leather shoes from China and Vietnam to Europe.

The anti-dumping duty will be temporarily maintained until the investigation is completed.

The European Union's investigation usually takes about 12 to 15 months, which makes anti-dumping measures extended in disguise, and the adverse effects on Dongguan's leather shoes export enterprises will continue.

However, due to the financial crisis, the reduction of overseas orders and the decline of profits have also become the "big worry" of enterprises.

Zhang Huarong, chairman and chief executive of Huajian group, the largest female shoe manufacturer in Dongguan, believes that the footwear industry in Dongguan is still in the "late autumn" under the influence of the financial crisis. According to the order rule of the footwear industry, the order for next month's 3-5 months may be quite small. That is when the real "severe winter" comes. That is the time to test the business.

So, how will shoe companies "spend the winter"?

In this regard, Zhang Huarong suggested that enterprises should tap the potential within the company, such as optimizing the operation process and carrying out fine production, so as to raise per capita labor productivity. "Now shoemaking enterprises are mostly extensive production, and internal tap potentials can usually dig out 3-5 points of profits."

Related news, general trade toy exports are increasing by 40%. In this report, influenced by the closure of Jun Jun, Dongguan toy industry is once again on the top of the storm. What is the impact of the financial crisis on Dongguan's toy industry?

Yesterday, the reporter learned from the Whampoa customs Changan office that in the 1-10 month of this year, Dongguan exported toys $1 billion 260 million, a slight decrease of 2.5% over the same period last year, but the general trade toy export trend increased by nearly 40%.

According to customs statistics, processing trade is still the main way of export of toys in Dongguan, accounting for 95.5% of the total.

In 1-10 months, Dongguan exported 1 billion 250 million US dollars in processing trade, a slight decrease of 3%. During the same period, we exported 18 million 210 thousand dollars in general trade mode, a 39.3% increase.

In the export market, the United States and the European Union are still the main markets, but their ups and downs are mixed.

In 1-10 months, Dongguan exported 510 million US dollars to the US, down 13.4%; exports to the EU 390 million US dollars, up 1.3%; the two together accounted for 70.8%; in the same period, we exported 98 million 670 thousand dollars to Hongkong, increasing 36.2%.

Over the years, Dongguan has been known as the world's toy making capital. Many famous toy brands such as Disney, Bobbi, Snoopy, bear Vigny and so on are all produced in Dongguan.

But in recent years, as the price of all kinds of production factors has risen sharply, the low cost competitive advantage of toy enterprises has been gradually lost, and the toy industry in Dongguan is facing severe challenges.

And the closure of the company also surprised the outside world that the "collapse tide" of the toy industry is coming, which has struck the alarm bell of Dongguan's toy industry.

In view of this, customs analysts suggested that local governments should increase their support for toy enterprises, such as the joint bank to conduct a thorough investigation of toy enterprises, provide corresponding help to potential enterprises, and control related personnel and assets in close proximity to failing enterprises, so as to prevent their wages from leaving.

Secondly, we should guide and encourage enterprises to pform and upgrade. We can take the way of government and enterprises together, set up product development centers, improve enterprise innovation ability, optimize the structure of export products, improve product quality, establish independent brands, and encourage enterprises to pform from OEM to OBM.