H&M Enters The Sporting Goods Market For New Design Logo "S".
< p > it is reported that Sweden's "a href=" http://sjfzxm.com/news/index_s.asp "clothing brand" /a "H&M" has applied for a brand new logo "S" to the European trademark office, which will be used in sports apparel and sports shoes related products, and will launch a new a href= "http://sjfzxm.com/news/index_s.asp" concept in sports in the 15 countries in the new year. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/12/20140212110156_sj.JPG "/" < < > >
At P, H&M has been selling sportswear to some stores on line stores. The new concept of "S" will increase the content of the products and then sell it in the H&M shop. < /p >
< p > data show that in the latest interim report, H&M announced that "S" includes the use of functional materials, suitable for all kinds of sports apparel and accessories. H&M remains mysterious about the marketing section, not even mention whether Sweden is one of the countries that have been selected to sell. < /p >
< p > however, H&M still reveals that "S" is totally different from today's H&M style. It has a wider investment and does not exclude the operation of independent sporting goods stores. < /p >
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/12/20140212110215_sj.JPG "/" < > > "
Just4sport, which has 94 small and medium-sized sporting goods companies in Sweden, said that H&M's entry into the sporting goods market will help them, because when people find that H&M is not fully available, they will still shop at small shops. < /p >
< p > Stadium, the largest sporting goods retailer in Sweden, also said that, a href= "http://sjfzxm.com/news/index_s.asp" > H&M < /a > joining the sporting goods market will suffer a great impact on the less competitive industry, but it has little effect on Stadium. < /p >
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