Who Pushed Up The Price Of Luxury Goods In China?

< p > International a href= "http://www.91se91.com/news/index_s.asp" > luxury goods < /a > brand in China is much more well-known than overseas. All along, we all think that the high tariffs in China have pushed up the price of luxury goods, but this is only one factor. Deliberately setting higher prices in the Chinese market is a "dirty little secret" for luxury goods sharing. < /p >
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< p > Chinese have become the "biggest customers" of these luxury brands < /p >
< p > < strong > "traditional saying": taxes and fees, business fees, pushing up prices < /strong > /p >
< p > China has implemented a higher tariff policy on luxury goods, with a tax rate of 6.4% to 25%. Besides tariffs, value-added tax, consumption tax and business tax, the combined taxes and fees are relatively high. In addition, luxury goods can not be avoided in the domestic operation, such as rental stores, labor costs and high advertising costs, resulting in the final sale price of luxury goods is 2/3 higher than the CIF price. < /p >
< p > taking Estee Lauder eye cream as an example, its CIF price is 175 yuan, the import tariff rate is 10%, the consumption tax rate is 30%, plus the import link expense, the import duty paid price is 274.5 yuan, which is nearly 100 yuan higher than the CIF price. In the domestic circulation sector, it also needs to pay 5% business tax, 17% value-added tax and urban maintenance and construction tax, etc., plus advertising fees, the final retail price of its direct store is around 540 yuan. < /p >
< p > from 175 yuan to 540 yuan, the tax and business expenses are as high as 365 yuan, and enough to buy two CIF cream. This is indeed one of the reasons for the higher price of luxury goods abroad, and the reason why we have always understood that the price of luxury goods is higher in China. < /p >
< p > < strong > little secret: the tax cost is nearly four times higher than that of < /strong > /p >
< p > at present, Chinese people are less than half of the global luxury goods of "a href=" http://www.91se91.com/news/index_f.asp "consumption" /a, and the Chinese have become the "biggest customers" of these luxury brands. But they have been overcharging Chinese people. < /p >
< p > car is the most prominent. Mercedes Benz C class car China sells 62% higher than the United States, Audi A4 and BMW three are 54% and 76% higher, and the price of imported cars will be even bigger. Car companies say cars sold in China are more expensive because of more complete configuration, plus taxes and fees. However, even if the taxes and fees are not calculated, the three cars in China are still nearly four times as high as the United States, reaching 38%, and the better allocation can not explain the reasons. < /p >
< p > < strong > the Chinese local tyrant < /strong > < /p > using "people with more money than money".
Why do P sell so much at home, and luxury goods are still reluctant to lower prices? They deliberately set higher prices in China because of the characteristics of Chinese local tyrants "people are more foolish than money". < /p >
< p > "the more expensive the better" is the view that most Chinese agree with, especially the rich. The higher price represents the higher and simpler status of the people who can afford to buy, and the view that "things are scarce" is also a source of wealth for Chinese rich people to buy expensive goods. < /p >
Less than P, fame in China is not a big advantage abroad. Coach bags are everywhere in the United States, but not yet in China, so it is very popular among the Chinese middle class. < /p >
< p > however, more and more Chinese travel abroad now, and buying luxury goods is one of the major driving forces. With the increase of smart consumer groups, the way that luxury brands use high price as a href= "http://www.91se91.com" and "marketing /a" may become more and more unsuited to the Chinese market. Plus last year, luxury brands encountered severe winter in China, and the trend of luxury goods prices will be more obvious. < /p >