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    "China Dream Brand Dream" 2014 Clothing Industry Users Preferred Brand Evaluation Activities

    2014/2/17 9:13:00 66

    Footwear BrandBrand SelectionGarment Industry

    How to make the brand stand out in the fierce competition? How can the brand be known to more users? How can the brand's influence be continuously improved? < /p > p
    < p > > the "China dream brand dream" launched by SEER media. The 2014 clothing industry chooses the brand evaluation activities. It evaluates the brand and equipment accessories and accessories from many aspects, such as brand, reputation and customer satisfaction, and tries to select the best garment industry brand that users are satisfied with. < /p >
    < p > response industry calls for media responsibility < /p >
    < p > at present, the garment industry is in a critical period of spanformation. Many enterprises have found a breakthrough in the situation of opportunities and challenges. Equipment and accessories are the core elements of the garment industry in the upstream area of garment industry. Facing the increasingly fierce competition environment and increasingly stringent requirements for technology, quality and safety, how to build up brand image and grasp the market machine in the fierce competition will stand out. < /p >
    < p > > "China dream brand dream". The 2014 brand selection campaign for garment industry is sponsored by SEER media for the brand building of garment industry. It reflects the responsibilities and obligations of the media in the garment industry. This brand evaluation campaign takes garment industry equipment and accessories enterprises as the participants, and is committed to building a brand communication platform for the upstream enterprises, so as to promote the brand building of enterprises, enhance the sense of corporate social responsibility, and then drive the development of the whole industry. < /p >
    < p > professional evaluation, multiple awards, high quality brand < /p >
    < p > this activity is made up of professional expert jury, including industry experts, major a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprise equipment procurement, procurement of accessories, responsible person, top ten a target= "_blank" href= "target=", "designer", "the main responsible persons of all support associations, and adhering to the principle of fair notarization, selecting outstanding brands and products of the industry. The selection is divided into several awards, including ten special machine brand, multi needle machine, pattern sewing machine, dark sewing machine, sewing machine, template machine and keyhole machine. Users choose ten large clothing machinery brand cutting, hanging, ironing machine and laser cutting; users choose ten lines with lace brand. The user chooses ten brands of hard objects, and the communication Award for garment equipment and accessories industry. The award is awarded to a large number of activities promoting and promoting activities. < /p >
    < p > winning enterprises will be generated through Internet voting, questionnaire survey, expert voting and media voting. Among them, the number of Internet voting is 30%, and all the candidates list is placed on the Internet for users to vote before the beginning of the voting phase until the end of the final stage. With the emergence of the promotion list, every round of the eliminated enterprises will handle the online voting list accordingly. The result of each stage of the business is counted as the next stage with promotion. < /p >
    < p > questionnaire survey accounted for 30%, and the offline voting activities were carried out through offline meetings, conferences and conferences and all kinds of mail. The time from the voting stage to the beginning of the final stage began. With the emergence of the promotion list, each stage of the questionnaire will be reproduced. The result of each stage of the business is counted as the next stage with promotion. < /p >
    < p > expert voting accounted for 30%. During the final stage, the expert jury voted for the finalists. The list of winners of each award is determined according to the final number of votes. < /p >
    < p > 10% of media votes. At the final stage, the media jury voted for the finalists. The list of winners of each award is determined according to the final number of votes. < /p >
    < p > the brand selection campaign is carried out online and offline. The user can cast his vote for the best brand in his own heart on the voting website of the official website, and the voting results will be updated in real time. In order to ensure fairness and impartiality, each IP address is restricted to 1 votes per day. At the same time, along with the colorful exhibition activities, we plan to issue 10000 questionnaires online for the next 20 exhibitions, and vote by users in the form of questionnaires. From the audition stage to the final selection stage, the candidate enterprises will get the final selection results after 2 rounds of screening and then through the joint voting of expert review, user evaluation and media review, plus the votes obtained from the front line. The professional appraisal team, the fair notary selection process and the rich brand awards, the selection activities are wonderful and continuous, pleasant surprises. < /p >
    < p > five stages, eight highlights activities are brilliant < /p >.
    < p > this brand selection activity lasted nearly one year. It is closely related to the theme of "high efficiency, energy saving and good faith". Starting from the registration stage in February, it is divided into five stages: the registration stage, the audition stage, the promotion stage, the final selection stage and the award ceremony. Each stage has been carefully designed and arranged, closely linked and interlinked. Eight highlights have made the event exciting and new. < /p >
    < p > highlight 1: participation in barrier free. The aim is to excavate and create influential brands of Chinese sewing equipment and accessories, enterprises to participate in zero threshold, do not charge any registration fees, and provide public communication platform for enterprises. < /p >
    < p > highlight two: multiple voting channels to protect users from extensive participation. Using the form of paper media, network, database promotion, micro-blog, WeChat promotion, etc., we will realize the all media communication platform and conduct carpet survey for designers and users, so as to ensure the fairness of the final result. < /p >
    < p > highlight three: awards are diversified and diversified, highlighting brand value. The award is unique, with the exception of Brand Awards, including character awards, planning awards, brand management team awards and Communication Awards. < /p >
    < p > highlight four: open and multi-channel voting platform, which is fair and impartial. The brand selection will be carried out through many Internet users of the Seye garment network, including 10000 questionnaires, 100 expert voting, micro-blog WeChat voting, media voting and other forms, multi-channel voting platform to provide users with convenient voting. < /p >
    < p > highlight five: media publicity, open supervision. This year's selection includes five stages: registration, voting, expert evaluation, awards ceremony and post promotion. The organizing committee will immediately publicize the latest progress and phased results, openly accept social supervision, and invite the media to vote for the final award. < /p >
    < p > highlights six: O2O interaction, online and offline exhibition. The twenty exhibition will carry out the excellent brand LOGO exhibition and organize on-site voting. Apart from the enterprise forum, the exhibition hall and LOGO exhibition will be opened in the official website to realize the online and offline joint exhibition. < /p >
    < p > highlight seven: in-depth interview. In the form of in-depth interviews with the video recording, we will make a real report to the candidate companies on the spot, and dig out the corporate culture, technical connotation and report the dissemination through the perspective of media people. The aim is to enhance the influence of the candidate industry, carry forward the excellent corporate culture through the media platform, and build the technological highland < /p >.
    < p > highlights eight: micro-blog and WeChat promotion. In addition to using the traditional way of communication to get users' votes, the industry media, associations, micro-blog and WeChat will also be used as the platform for information dissemination. At the same time, we will provide a platform for the dissemination and promotion of these media and achieve win-win results. < /p >
    < p > > "China dream brand dream". The application of 2014 brand selection activities in garment industry was officially launched in February 7, 2014. The participating enterprises can register online through the registration system of the official website of the registration event. The enterprises that have passed the examination will participate in the selection activity and compete for the final award. < /p >
    < p > enterprise registration website: http://pinpai.saier360.com/zhiyi/guize.asp < /p >
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