Luxury Sales Are Cold This Spring Festival

< p > from the World Luxury Association and China Council for promotion and trade, it is learned that the seven day of the Spring Festival in 2014, Chinese luxury goods consumption abroad totaled 6 billion 900 million US dollars, down 18.8% from the same period last year.

Domestic luxury goods < a href= "http://www.91se91.com/news/index_s.asp" > total consumption < /a > US $350 million, down 57.8% compared with the same period last year, and fell to the lowest level in 10 years.

< /p >

< p > the statistics of luxury goods released jointly by the above two organizations show that the consumption of luxury watches and high-end liquor in both domestic and overseas markets has declined sharply.

< /p >

Less than P, a number of people in the industry said that in the context of combating corruption and building a clean government, a major reduction in sales of these luxury items was the significant reduction in official travel and officialdom gifts.

< /p >

< p > < strong > mass consumption is strong, male consumption diving > /strong > /p >

< p > "ordinary tourists still have a lot of desire to shop abroad, and there is no sense of decline."

This year's Spring Festival has just returned from Europe to lead the team leader Wang Xinqi said.

Data from the World Luxury Association also show that Chinese tourists' consumption of cosmetics, perfume, clothing and jewellery has increased over the Spring Festival.

< /p >

< p > "cosmetics such as < a href=" http://www.91se91.com/news/index_c.asp > luxury goods < /a > price is not too expensive, ordinary tourists can afford it. "

A head of the marketing department of a tourist company said that from the growth category, we can see that the main force of overseas consumption is women. "In terms of men's overseas consumption, the consumption of big name leather goods, high-end liquor and name list has dropped sharply, mainly because the situation of official travel has been greatly reduced."

< /p >

< p > although the consumption of luxury goods has dropped by more than two digits this year, the Chinese are still the largest group of overseas luxury goods, accounting for 45.1% of the total consumption of the world, and 52% of the consumption is concentrated in Europe.

< /p >

< p > another director of tourism marketing of another company said that Europe has an unshakable position in luxury consumption outside China, mainly because it is the birthplace of a large number of the world's oldest luxury goods. "Chanel and LV are all set up in Paris, France, and most of the new brands of the major brands are concentrated in Europe, so most of the tourists to Europe are directed at the local brands."

< /p >

< p > a luxury luxury salesperson told reporters that as a gift of officialdom, past watches and men's wear were among the most popular gifts.

Affected by the Chinese government's anti-corruption efforts, sales of famous watches and men's clothing products fell sharply in 2013, of which the overall sales of watches declined by 95.9%, and the higher the price, the greater the decline.

During the Spring Festival, domestic luxury watches and big name clothing sales also fell the largest, accounting for about 80%.

< /p >

< p > < strong > 30% the store will close the expansion strategy and then slow down < /strong > < /p >

< p > the World Luxury Association has surveyed 47 world-renowned luxury brands. The number of new stores in the Chinese market has decreased from 280 in 2012 to 100 in 2013, down to /p.

< p > > 30%.

In fact, in 2013, most luxury brands, such as a href= "http://www.91se91.com/business/", "shop" /a, declined in sales. Many of the major stores in China, such as LV and Hermes, appeared to be empty during the Spring Festival.

< /p >