Tai Zilong: First Do Ideas, Then Make Products.

"Think first, then make products."

Wang Peihuo, chairman of Tai Zi Long Holding Group Co., Ltd., said yesterday.

Before long, Wang will add a new title to himself, Chief Cultural officer.

The new title fascinates him more than CEO.

Wang Peihuo, who was born and sold by a small workshop in Zhuji Huang Shan, has successfully made "Prince dragon" a first-line brand of domestic clothing in the past 10 years by inviting movie star Jiang Wen as spokesperson and sports marketing.

The changes in the macro situation have brought difficulties to the domestic garment industry, but Wang Peihuo said that this is a great opportunity for the development of "Prince dragon", while ideology and culture are the "hands" of "Prince dragon" to seize the opportunity.

Since the beginning of this year, "Prince dragon" has been distributed in more than 2000 stores across the country to remove the original trademark and replace it with a new trade mark "TEDELON".

The "replacement" action that broke the old and built the new system, abandoned the symbols that followed many years, and vigorously promoted the logo with more affinity and fashion sense, caused a shock in the industry.

King Wang explains that "changing the standard" is only one aspect of "Tai Zi Long" promoting brand culture.

The concept of scientific brand development is put forward, and the concept of "New Dragon Spirit" is advocated to advocate universal values, responsibility and globalization. This concept is becoming the real profit of the group.

In June 25th this year, CCTV children's channel broadcast a "dragon vein Legend - Ancient Chinese scientist" cartoon.

The main character of this cartoon is "Dragon Prince".

To enter the animation industry and create a Chinese version of the "Altman" cartoon star, "Prince Taizu" this diversification strategy, the real intention is not the sale of film and television copyright, but to "Dragon Prince" image deeply rooted in the hearts of the people.

"Develop a series of derivative products of cartoon image, and open product sales channels through cultural operation."

Wang Peihuo said that when he entered the animation industry, he launched the "Dragon Prince" brand series of children's clothing, stationery, toys and comic books.

In the field of men's wear, "Prince dragon" has woven the "New Dragon Spirit" into a new high-end clothing brand under the banner of the "77" color, flower pattern and fabric, and has gained market recognition by combining the Chinese elements with the international fashion trend.

In April this year, "77" stationed in Hangzhou intime department store, sales volume has maintained the top 3.

From the enterprise concept to the industry related diversification, to design proofing, clothing processing, and sales channels, the goal of "Prince dragon" is to integrate the culture into the industrial chain of enterprises, thereby enhancing the value of enterprises.

In the field of sales channels, the group has introduced the four in one mode of "product cabinet, terminal display, new product promotion and guide shopping training".

In order to show "New Dragon Spirit" as a window culture, "Prince dragon" launched a brand new display method in different stores according to different themes, styles, and mood orientation. Through meditation and excitement, every item of clothing can accumulate more culture and added value.

(reporter) commented on the search for cultural productivity. The system is more important than technology, meticulous management, and blue ocean strategy.

Various theories and management patterns have been popular in the business world.

But undoubtedly, cultural power is the most popular topic in today's enterprises.

Let culture become a productive force and become a real profit for enterprises. For Shaoxing's enterprises, such search is still more on the way.

In the clothing industry of "channel is king", telling the world the wonderful story and promoting its brand is the biggest profit area.

The mastermind of "Prince dragon" is not only to introduce the updated story carrier animation into clothing industry, but also to answer it from the macro level of culture.

From the seemingly nothingness cultural idea to the style design, and then to every window, when culture is fully expressed as an element in every link, "Prince dragon" is also approaching the real core -- the power of enterprise culture.