"Instant Money". How Long Can Internet Finance Last?

< p > how many people open the cell phone every day? The first thing to do is to look at the income of the balance treasure. How many people spend all their spare time on the purchase of < a href= "http://www.91se91.com/news/index_c.asp" > "/a" and "zero treasure"? It is undeniable that Internet finance has become a part of our lives, and it has been bursting and accumulating huge energy: < /p >

In the 20 days before and after the Spring Festival this year, the number of customers of the balance Bao increased by 12 million; 43 thousand of the users sold out the 880 million yuan Alipay lantern wealth management product in less than 6 minutes; during the Spring Festival, about 8000000 users took part in WeChat to grab red packets, and bound the bank cards to the WeChat payment platform, so as to facilitate the purchase of CAITONG.

In the "heat wave", more and more investors begin to review the earnings prospects, realizable timeliness and risk status of Internet financial products.

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< p > < strong > can "high yield" be sustainable? < /strong > < /p >

< p > money market interest rate, purchase and redemption amount, the earnings of Internet financial products will be less than /p.

< p > Zhang Lin is a civil servant in Beijing. When he first tried to balance his treasure, he only put the scattered money for Taobao shopping.

Seeing the good returns, she moved the 300 thousand yuan demand deposits in succession.

"Going to the bank to buy financial products is complicated, and only when it comes to maturity can we know the benefits.

The balance treasure can be operated by mobile phone at any time, and it can see the benefits every day.

Zhang Lin roughly calculated, 300 thousand yuan into the balance, each month can have about 1000 yuan of income, a year down 10000 yuan, no longer than the bank's one year financial products low income.

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< p > "Tencent CAITONG" listed on the first day, the 7 annual yield reached 7.3%, which is more than ten times the interest rate of demand deposits. During the Spring Festival, it was as high as 7.902%.

However, after the Spring Festival, the yield of various Internet financial products decreased.

Investors question: what is the reason for the rise and fall? Can the high yield that banks can not keep up can last? < /p >

< p > industry insiders say: high yield competition is difficult to continue, and the pursuit of healthy earnings is the best policy.

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< p > first of all, from the investment target of Internet financial products, the main docking is the currency < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > fund, investing in short-term treasury bonds, interbank deposits, central bank bills and so on.

"The interest rate level in the money market will fluctuate with the degree of financial strain," one industry insider said.

For some time last year, the funds were relatively tight, and the yield of the IMF was basically around 5%.

In particular, before the Spring Festival, the demand for funds raised by institutions increased, and the fund's abnormal "tight" led to an increase in the yield of the IMF, and the gains from the balance of treasure increased.

But after the Spring Festival, capital flows back to banks, and the interest rate in money market decreases, and internet income is coming down.

He suggested that with the advance of interest rate liberalization in the future, the huge gap between interbank market interest rates and personal deposit rates will gradually shrink. Although this process will be very long, Internet financial products will sooner or later face.

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< p > secondly, the purchase and redemption of funds will also affect the earnings of Internet financial products.

Wang Dengfeng, the fund manager of Celestica fund, pointed out that the amount of purchase and redemption affects the contribution of the stock assets to the combined income, thereby affecting the total revenue.

"If money market interest rates decline, the purchase volume will be large, and the yield will decline.

The ideal state is that when the market interest rate is high, the net purchase can be redeemed at a low interest rate.

At present, the interest rate of money market is decreasing gradually, while the balance treasure is still in the net purchase, so the profit will not keep high, and it will decrease.

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< p > "the higher the yield, the better the yield is not only difficult to sustain, but also to raise the financing cost of the whole society and hurt the whole economy. Internet financing has become a passive water."

Zu Guoming, director of the financial affairs division of Ali small financial services group, believes that the stability of returns is very important. He said that the balance treasure concerns the liquidity of the fund. Currently, 90% of the assets are allocated to deposit products. At the same time, it is concerned about the stability of the fund < a href= "http://www.91se91.com" > earnings < /a >. This year, the balance treasure will focus more on the product with a period of 3 to 6 months, so as to highlight a "stable" word.

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