"Excellent" And "Worry" On The Development Of Pu Yuan Sweater

Some people say that Pu Yuan sweater is mainly low-end goods; some people say that it is very difficult for Pu Yuan woolen sweater market to move forward; some people say that Pu Yuan sweater has no superior brand and business survival is difficult. But in 2013, Pu Yuan woolen sweater market realized turnover of 23 billion 50 million yuan, an increase of 20.76% over the same period last year, and realized 248 thousand tons of logistics freight volume and 107 thousand tons of market unloading.

The investment in key projects is 265 million yuan, including 145 million yuan for market construction and reconstruction, and 120 million yuan for infrastructure construction of industrial parks.

"Pu Yuan sweater" really does not have many high-end sweater brands, but these growth gains are actually in front of us.

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< p > "Pu Yuan sweater" has attracted a large number of orders through the promotion and improvement of the regional environment of the sweater industry, and has found a breakthrough point. The environmental advantages of this model can not be maintained for a long time, and the large sweater brand has become a distant worry on the development of the Pu Yuan sweater.

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< p > < strong > /strong > /p >

< p > > strong > nearly 50 thousand square meters, the two phase of logistics warehousing is about to be completed, providing convenience for more goods to enter and exit. < /strong > < /p >

< p > the optimized development environment can be said to be the primary factor to support Pu's harvest of more orders. Many of the order holders will give priority to the local comprehensive operating conditions when looking for cooperative enterprises.

In 2013, Pu Yuan invested 75 million yuan to build two phases of logistics and warehousing, with a total construction area of 47 thousand and 900 square meters, and 75% projects have been completed.

Invested about 10 million yuan to complete the green landscape renovation and upgrading project.

These are places to attract partners.

For the processing area with large volume of delivery and delivery, there is a well ordered logistics park not only for the convenience of the lower parties, but also for the local processing enterprises.

It is also a small gain for local finance.

To attract orders, customers should first be satisfied with the local hardware environment.

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< p > < strong > 220 patent declarations a year, and the sweater science innovation platform will guide more enterprises to become independent and stronger. < /strong > < /p >

< p > in addition to the hardware configuration, patent, design and other related industry resources are relatively complete, which is also a competition point of Pu Yuan sweater.

If the processing enterprise wants to grow and develop, it must have its own unique characteristics. In the process of subcontracting and processing, it can find its own advantages and develop its own patent, so as to survive in a competitive environment.

Through the encouragement policy for the construction of the sweater science and technology platform, Pu Yuan has been promoting the enterprises to move forward with their own brains. The annual Pu County sweater enterprise has declared 220 patents.

320 the creative Plaza has also been successfully established as a provincial-level industrial design center, and actively strives to create a provincial industrial base for industrial design.

320 creative Plaza has recruited 52 design and creative enterprises, 5 newly introduced sweater design enterprises, 5 electric business service enterprises, and 4 universities and workstations, and 12 a target= "_blank" href= "http://www.91se91.com/" > textile > /a > a target= "_blank" href = "http://www.91se91.com/" > clothing "less than" research institutes.

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< p > this makes the sweater brand of Pu Yuan not only be processed, but let the customer get the money in his mind and account, and then he can enjoy the considerate service of sweater production. 320, the creative square can provide creative design and processing enterprise to produce on behalf of it, while the second party only needs to wait in its own office to receive the goods.

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< p > strong > do well and let people know that being good at publicity is more conducive to enhancing influence and harvest order < /strong > /p >

In the market of P, liquor is also afraid of deep alley, so we must do well and let the outside world know.

Pu Yuan has been paying great attention to strengthening the function of information dissemination, and actively publicizing the new achievements, new changes and advanced models and famous brands in the production and operation of the sweater industry.

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The 2013 China Puyuan international wool knitted garment Expo was held in May 2013, which held 2013 knitting industry high-end forum, 2013 autumn and winter wool knitting "a target=" href= "href=" http://www.91se91.com/ "> clothing < /a > popular trend release," air Pu hospital "and other activities in October in Shanghai New International Expo Center and the Chinese knitting industry association to create a series of Puyuan sweaters.

Actively organizing groups to participate in exhibitions and exhibitions has created conditions for the brand promotion and market influence of Pu local enterprises. In this respect, Pu Yuan has been working harder.

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< p > < strong > worry < /strong > /p >

< p > < strong > processing enterprises have many profits, but they still need to establish a real brand for long term development. The development still needs brains. < /strong > /p >

< p > although Pu Yuan sweater has really made a fortune in processing now, it is necessary for us to speed up the brand establishment if we want to really get the big head profit in our own hands. This is the distant worry of Pu Yuan's development.

Without an independent brand, enterprises earn only the processing fees of each < < a target= "_blank" href= "http://www.91se91.com/ > > clothing > /a". Only by relying on a large number of orders can enterprises make a profit.

For the long-term development of Pu Yuan sweater, it is urgent to build a really big sweater brand.

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< p > brand building is not achieved in a short time. It is not necessarily a good thing for a new brand enterprise to survive in the market for processing enterprises.

Perhaps for the processing enterprises, "cure" good medicine, put on the brand enterprise become a "fatal" medicine.

So there is still a lot of adjustment for Pu Yuan sweater to build a brand.

At the same time, we should also take into account the healthy development of the processing enterprises. For the present stage of cluster, it is the most practical idea to first realize the "capital preservation" and pursue the "steady earning".

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< p > < strong > first "guaranteed cost" < /strong > < /p >

< p > for the present Pu Yuan, the "guaranteed cost" aspect also needs to expand the category of sweater processing actively, so as to better cover the upstream and downstream products and the peripheral products of the sweater industry, in order to become the "sweater base camp" in the customer's mind. As long as we need something related to the sweater, we can first think of Pu Yuan, and we can also find it in Pu Yuan.

Single processing enterprises can carry out single production, but for Pu Yuan, products from all aspects can be produced.

The diversification of trading products can make the regional brand of Pu Yuan sweater with many processing enterprises even louder.

Such as T-shirts, woven fabrics, cashmere, men's wear, women's wear, children's clothing and other comprehensive clothing production and processing, accessories, fabrics and other markets to improve the market to promote the pformation of the comprehensive clothing market.

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< p > < strong > again "earn" /strong < < /p >.

There is no such thing as "P" and "earn money". The cultivation of brand besides the ability of the enterprise itself needs many environmental factors.

It is understood that the brand guidance Station of the Pu Yuan sweater market established in 2013 has been involved in guiding the brand establishment and cultivation management of some local enterprises.

In 2013, 1 new Zhejiang brands were added, 1 new service commentary units were newly adopted by Zhejiang, 3 new growth brands of Chinese clothing were added, 7 enterprises were rated "2013 national top quality wool knitted garments".

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< p > these brands have been created. "Making steady profits" is not the end. We must continue to support the development of enterprises and intensify the promotion of brands.

In the early stage, helping enterprises realize their own design, combined with the 320 creative square of Pu Yuan, can not only realize the landing of the design of the creative Plaza, but also solve the problem of lacking the design team at the initial stage of creation, and achieve better integration of resources in the area.

After selecting the design, brand enterprises can cooperate with local raw material enterprises to order the processing enterprises, thus saving the pportation cost of raw materials and making the brand enterprises more comfortable with the production and operation of the products.

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< p > since Pu has already had sufficient enterprise resources, production material resources and market resources, and at the same time there is policy support, it is not too difficult to cultivate a truly strong brand enterprise, but the market pformation and resource docking are not really easy to achieve.

But once the brand enterprise is combined with the raw material enterprise and the production enterprise, the whole sweater brand enterprise will run smoothly.

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< p > in 2014, the present situation of Pu Yuan sweater is mainly based on domestic sales. There will not be much change. However, Pu Yuan sweater has great support for the cultivation and support of the brand, so the regional strength of Pu's sweater is not to be underestimated.

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