The Two Outsider Of The United States Creates Its Own Clothing Brand -- Buck Mason

< p > "I wear T-shirts and jeans every day," said Eric Schnakenberg, Erik co-founder of Buck Mason brand, headquartered in Venice, California. "This is definitely my a href=" http:// www.91se91.com/news/index_c.asp "> uniform < Venice >" Calif. ".

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Less than P, last year, Sascha Kern Koehn, a 32 year old friend and technician who owns the fashion retailing background, decided to launch their own affordable and style basic T-shirt, because it was hard for them to find a T-shirt that fits perfectly and cost well.

"T-shirts have become a basic workday dress in Losangeles," Kern said. "What we want is something that can be worn from early to late."

The Buck Mason brand sells a classic sailor T-shirt (which is made in North Carolina cotton cloth and processed in Losangeles) at a price of 24 US dollars (145 yuan). It has a slightly rounded border treatment like the shirt hem, which looks more fashionable and exquisite.

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Clay Weiss Hal Weishaar, P, 33, found Buck Mason T-shirt on the Abbot Kinney Boulevard in Abbott, Venice, which opened a store in October last year, Clay.

So far, he has bought about ten T-shirts, worn with Ai Keni (Acne) and Rogue Territory brand jeans.

"I want to simplify the clothes in my wardrobe," Weiss Hart said. "The unique T-shirt is very suitable for my career, and the Hanes shirt may not be that good."

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"P > there is no denying that men's choice of clothing styles today is much larger than that of 10 or 15 years ago. But the most attractive ones are style suits: tailored suits, lace up shoes, and beautifully tailored collar buttons.

But when men update their costumes in wardrobes, shouldn't they also change the basic clothing in their drawers? < /p >

< p > according to the data of market research firm NPD, the sales volume of us men's < a href= "http://www.91se91.com/news/index_c.asp" > T shirt < /a > in 2013 is US $5 billion 400 million (about 32 billion 600 million yuan), but the price of a T-shirt is less than 11 yuan (about 67 yuan).

Buck Mason and other brands face the challenge of convincing people to spend money on the once worn sailor T-shirt for a comfortable and comfortable t-shirt.

When men believe this, they tend to buy it frequently.

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Adamle Pais Lippes, a 41 year old designer living in New York and claiming to be a T-shirt fan, said that once a person feels the feeling of wearing a good T-shirt with her skin, it's easy to change her mind about P Adam.

"When I was 23 years old at Oscar de la Renta, everyone was wearing a suit," he said. "I was the first person in the company to wear jeans and T - shirts.

Therefore, I am always looking for the perfect white T-shirt.

Because the designer brand that could be chosen at that time was not very satisfied, leperes began making T-shirts ten years ago as an amateur job.

He started his own business in 2004, and eventually extended his business from T-shirt to men's and ladies' fashion series.

After a brief departure from the fashion industry at the end of 2011, the designer released his women's fashion product series again in early 2013.

Last summer, he also released his T-shirt.

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In the initial design of T-shirt, Lipes changed his tighten ten times before deciding the final design plan. Since then, he has not made any changes in P.

"The most important thing is that the shoulders must fit," he said, referring to the difference between his T-shirt and the conventional three stitching T-shirt.

"Look at the length. Is it too long or too short?" < /p >

< p > although Kern described the style of "a href=" http://www.91se91.com/news/index_c.asp "Buck Mason < /a" style is "self cultivation and leisure", but Lipes's T-shirt shoulder is narrower, the degree of cohesion is enough to show the level, or enough to show off the results of the hours spent in the fitness room.

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< p > the brand name Handvaerk in New York is in the middle degree of tighten, and its neckline is smaller than the ordinary T-shirt.

Esteban Saba, 41, Esteban Saba, said: "this is tailored for those who care about themselves." Handvaerk

Saba, a former investment banker, founded this brand last October with his 36 year old designer Petra Bbu Geschnachova, Petra Brichnacova.

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The family of Saba, born in Peru P, has been closely related to the textile and clothing industry of his motherland for nearly 100 years.

The couple used some factories in their families to produce Handvaerk brand clothes.

Saba said their cotton cloth is two to three times more than that of the ordinary T-shirt.

He compared it with the sheets of super woven fabrics.

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People who start buying high-end T-shirts should keep in mind a few things in P.

First of all, even if the white T-shirt is exquisite in workmanship, the frequency of replacement is higher than you think. We should pay attention to the signs that the color starts to yellowing.

Lipes said, "it is not something that can be worn for life."

Secondly, goods must be sold by three, until you find the brand that suits you.

Looking for a perfect T-shirt involves a lot of considerations -- from neckline to cotton cloth weight to length.

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< p > finally, Saba suggests that the T-shirts in the wardrobe should be of various styles.

"Men prefer sailors to T-shirts, but you should also join some V T-shirts," he said. "Pure white Henry (Henley) is very cool in appearance. Every man should have something in his wardrobe."

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