In The Exhibition, 10 Strokes Teach You To Recognize The Strength Brand.
< p > auto show, gift show, < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > exhibition, outdoor products exhibition...
Tens of thousands of square meters of exhibition space, hundreds of thousands of exhibitors brand to let the audience shout at the same time, but also often let it dazzled, the so-called "flowers" gradually attractive eye, how to identify the strength of the brand, 10 strokes can!! < /p >
< p > < strong > 1, see a href= "http://www.91se91.com/news/index_z.asp" > booth < /a > location < /strong > /p >
"P >" the strength brand pays much attention to the position selection of the booth, and it will choose the largest person's location, such as the main entrance channel, < /p >.
< p > the middle position of the first row and the intersection point of the exhibition hall to ensure frequent and frequent exposure! Most of the brands in these locations are more powerful! < /p >
< p > < strong > 2, see booth area < /strong > /p >
< p > brand stands are mainly used for image display, product < a href= "http://www.91se91.com/news/index_z.asp" > display /a >, customer reception and so on. More powerful brands will exhibit < /p >.
< p > more than 100 pieces or even more than 1000 pieces of products, and show the best product status through various props. At the same time, the key dealers will be invited to interview at the booth. Therefore, the larger booth will be selected. In the ISPO BEIJING 2014 (the Tenth Asian sporting goods and fashion show), the domestic self driving equipment well-known brand and the global home outdoor leading brand KingCamp booth area will be 200 square meters. The final visual effect of the booth will be very shocking! < /p >
< p > < strong > 3, see booth design < /strong > < /p >.
< p > booth is the facade of the brand, and it can give the audience the first impression of the brand product instantly. Therefore, the design sense is very important. When the strength brand designer is designing the booth, he will run the brand idea throughout, and add attractive elements to the detail design, presenting the generous and unique visual effect.
In ISPO BEIJING 2014, the outdoor location of KingCamp family runs through the entire booth design, which impressed the audience.
< /p >
< p > < strong > 4, see product exhibition < /strong > < /p >.
< p > product is the soul of brand, so in the exhibition, strength brand will show the latest, best and most profitable products. < /p >
< p > show and explain emphatically.
Therefore, there is no bright eye products, but also to measure the strength of the brand.
< /p >
< p > < strong > 5, see field activities < /strong > < /p >.
< p > Xiu Xiu, song and dance, press conference, spokesmen, raffle, interactive activities...
If the booth is the booth, the product is goods < /p >
< p >, the scene activity is to shout, the strength brand will not let go of this process naturally.
The audience judged the brand strength according to the booth activity! < /p >
< p > < strong > 6, watching video playing < /strong > < /p >.
< p > advertising, conference highlights, seminars, product introductions...
Every booth will play all kinds of videos, revealing the information of brand concept, vision, vision, strength and so on.
< /p >
< p > < strong > 7, see the brochure < /strong > /p >
< p > brochure is a brand comprehensive experience product, including brand introduction, brand concept, brand honor, product introduction, shop sub /p >
< p > cloth and so on. When the audience participates in the booth, they must get a copy of it, so that they can have a deep understanding of the brand.
< /p >
< p > < strong > 8, see forum participation degree < /strong > /p >
< p > the Organizing Committee of the exhibition will organize forum activities and invite more famous brands in the industry to discuss the development and changes of the industry. The audience can pay attention to the forum information. The more active brands in the forum must be the benchmarks in the industry.
In ISPO BEIJING 2014, KingCamp is deeply involved in "ISPO BEIJING 2014 China children outdoor development forum" and "ISPO College Sports Industry Forum".
< /p >
< p > < strong > 9, Exhibition Award winner < /strong > /p >
< p > generally speaking, the Organizing Committee of the exhibition will hold the awarding conference during the exhibition, commend the outstanding brand of the industry, and observe < /p >.
< p > people can also pay attention to this kind of information, so as to understand the brand strength.
< /p >
< p > < strong > 10, field staff status < /strong > /p >
< p > the field workers sent by the strength brand have been trained strictly in the industry market trend analysis, brand concept and product < /p >
< p > explaining, joining, selecting and opening shop, and so on. All of them are very flexible and have a high attitude towards their own brand. They can provide very considerate service for the on-site audience.
< /p >
< p > 10 strokes, learn to distinguish brand strength, hope to help you! < /p >
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