Show You The Free "Virtual Fitting Room".

< p > with the impact of "fierce electricity supplier", traditional department stores gradually become consumers' free "fitting rooms" before consumers buy online.

Recently, some consumers reflected that when shopping at top grade discount Huilongguan store, it was found that the three or four floor could clearly see the whole process of fitting out on the two floor, which made people feel embarrassed.

The reporter's visit proves that this statement is true, and with the arrival of the peak season before the Spring Festival, many shopping malls brands such as a href= "http://www.91se91.com/" target= "_blank" > dress "/a" > fitting room, more and more problems such as "curtain light" and so on.

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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201402/27/20140227111052_sj.JPG "/" < < > >

< p > customers try out the fitting room in the top grade discount shop in Huilongguan.

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< p > < strong > Customer reflection < /strong > < /p >

< p > < strong > simple fitting room customer frequency "light" < /strong > /p >

< p > "Dad, you see, someone tried a href=" http://www.91se91.com/ "target=" _blank "> clothes < /a > get rid of only vest!" suddenly, her daughter suddenly made her voice so that Mr. Chai, who was on the phone, was not embarrassed.

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< p > Mr. Chai lives in Huilongguan. Recently, he took his daughter to the Huilongguan shop where he had just started the top grade discount. When he called the fence on the four floor, he saw the whole process of fitting out the other customers in the fitting room downstairs.

He took a photo on WeChat to remind his friends to buy clothes before the Spring Festival. They must be careful of the bug in the fitting room.

"The key is that customers do not know that they will be" live "when they try their clothes. Some sweaters simply wear off their underwear.

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< p > reporter visited the top grade discount Huilongguan store and Zhongguancun store, found that all mobile fitting rooms have no roof, and use curtain as door.

"The fitting room is not covered to facilitate daylighting, otherwise customers will try black clothes in it."

Top grade discount shop clerk in Zhongguancun shop explained that when she learned that some fitting rooms in Huilongguan store would be "gone", she said she would respond to the responsible persons.

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< p > "is that right? Customers must be avoided when they" go out of the way ". We will go to the scene to see it, and we will discuss it tonight.

Yesterday afternoon, top grade discount Huilongguan store customer service responded on the phone.

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< p > < strong > reporter visited < /strong > /p >

< p > < strong > dressing room is not firm, customer is very embarrassed < /strong > < /p >

"P" yesterday, reporters visited New World Department stores, national Ruicheng shopping center, Xidan Joy City, new era mall and many other shopping malls and some brands "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "shop, found that the fitting room" light "hidden trouble is not uncommon.

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< p > Guo Ruicheng shopping center is a sunken shopping mall. The above two floors can clearly see a special sale promotion store.

Although there is a top cover in the mobile fitting room, there is a small gap in the head position. If the customer tries to dress, the door curtain will not be tight enough.

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< p > due to the weekend, ZARA, GAP, IT and many other fashionable a href= "http://www.91se91.com/" target= "_blank" brand clothing "/a" shop was overcrowded yesterday, and there was a long queue in front of the fitting room.

Reporters found that many brands of fitting rooms were equipped with screens and doors, plus no mirrors in the fitting room. Every customer tried to get a good clothes out of the fitting area and looked at the mirror.

But later customers did not know what to do, so they had to lift one curtain up to see if there was anyone in it. Many customers who were changing clothes were going to "go out".

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< p > and because there are too many queuing customers, there are two clothing stores sharing a fitting room.

"I took 4 clothes to try on, and the clothes had just taken off to half. Suddenly a woman opened the curtain and came in. Although it was seen by the same sex, she always felt uncomfortable."

Ms. Wang, who is shopping in Joy City, said that she was in the fitting room, but she had a feeling of trying clothes in public.

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< p > China's clothing online shopping scale accounts for about 1/4 of all online shopping pactions scale < /p >

< p > the mobile terminal of Jingdong mall has recently added a new function: virtual fitting room.

After identifying the user's face and body information, a mobile phone can automatically provide a personalized and customized recommendation.

Consumers can also choose the number of clothes from top to bottom, from inside to outside, and mix them with bags, jewelry and other items to see the overall effect.

This can not help but sigh, if you can solve the problem of clothing test, then the Internet is really moving the entire shopping malls to mobile phones.

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< p > at the time when online shopping was just emerging, clothing became a low volume product because it was not standardized items, need trial wear and other factors.

With the development of online shopping, this factor is fading away.

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Zhang Jingjing, who worked for an advertising company, said in an interview: "at the beginning, we usually went to the mall to try out a good style and go online to clean up. Now we can roughly judge whether it suits us according to the detailed photos, models and comments of the online clothes." P

If you finally get your clothes or you don't look good, you can apply for a refund.

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This summary of < p > Zhang Jingjing represents the development process of China's clothing e-commerce.

From the beginning of the vertical e-commerce such as van customer and later, a large number of brand clothing enterprises are developing sales based on the three party e-commerce platform such as Taobao and Jingdong. Clothing has become the fastest growing commodity in online shopping pactions. The market size of clothing online shopping also surpasses digital / electrical products, becoming the largest commodity category on Internet pactions.

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< p > data show that among the top 10 brands of Taobao Tmall, 7 come from the home textile industry.

At present, China's clothing online shopping scale accounts for about 1/4 of the size of all online shopping pactions. It is estimated that the scale of clothing online shopping will be close to 1 trillion yuan in 2016.

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< p > the survey of "double eleven" online shopping in 2013 shows that consumers are more and more interested in online shopping in apparel online shopping, and the proportion of mobile Internet applications in e-commerce is significantly improved.

From the sub categories of clothing, apart from less ladies' wear and middle-aged and old women's wear, most of the other apparel sub sectors ranked the top in the traditional sales line, which fully reflected the strong appeal of offline brands online.

Therefore, on the one hand, more and more local brand clothing companies begin to consider the strategic pformation from B2C to O2O. On the other hand, the third party e-commerce platform also attaches great importance to the introduction of well-known clothing brands.

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< p > according to Liu Hong, general manager of garment Department of Jingdong open platform, since the launch of clothing categories in 2010, Jingdong has attached great importance to clothing and clothing, and has made deep cooperation with many international and domestic brands.

In January 9, 2014, Jingdong also reached cooperation with 11 brands such as nine hee, Samsonite, Ferre and so on. These brands will all enter Jingdong open platform at the beginning of this year.

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< p > the price of traditional clothing enterprises can hardly be weighed after entering the field of e-commerce. If online price is cheaper than offline, it will have a greater impact on the offline stores that have been established for many years, and it may attract users to the Internet.

Conversely, if the online price is consistent with the line, it will not be able to "try on" and other limitations, which will lead to online shopping hard to attract users.

Therefore, like Jingdong, the third party platform has to work hard in the collocation design of clothing online shopping, < a href= "http://www.91se91.com/news/index_c.asp" > online shopping < /a > experience and logistics matching, so that consumers can enjoy the same physical examination as shopping malls without leaving home.

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