Interview With Zhang Wenhui To Explore The Clothing Industry

< p style= "text-align: left >" recently honored to be interviewed by a reporter. From a professional point of view, we explore the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a industry.

As a veteran of the clothing industry from 1999 to Guangzhou, I have been deeply in love with this industry for many years.

As a professional brand trader, over the years, it has been a very good learning and upgrading process for both individuals, whether it's a lady's costume or a large span like jeans.

To sum up, the most important thing is to persist.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/27/20140227110141_sj.JPG "/" < > > "

< p > clothing is an industry that needs to be done step by step. Any speculative mentality can not be carried on for a long time, let alone a brand that can be inherited.

The clothing industry has rich details to be considered, such as design.

There is no shortage of design teams in China, and there are many brands with strong design sense.

而是在2005年后中國的服裝市場被強(qiáng)勁買手風(fēng)占據(jù)了，比如ZARA，H&M等快消品牌的進(jìn)入，他們有專業(yè)的買手團(tuán)隊(duì)，在全球各大市場搜尋款式為自己的品牌服務(wù)，這也就是我們現(xiàn)在市場上看到各種品牌之間高度的同質(zhì)化，在這樣的大趨勢下，我更看重服裝的＜a href="http://www.91se91.com/news/index_f.asp"＞搭配＜/a＞前景，也就是商品組合師，服裝行業(yè)目前也很缺乏能在搭配方面出彩的人才，當(dāng)然，找到這樣合適的人，也不能解決從2012年開始服裝行業(yè)遭遇到的前所未有的低谷，真正要做的，還是回歸到企業(yè)內(nèi)部的管理上，從最簡單基礎(chǔ)的方面入手，比如優(yōu)化店鋪營運(yùn)，提高營運(yùn)效率，產(chǎn)生更大利益;比如優(yōu)化供貨鏈，讓供貨周期縮短的同時(shí)，又能保證產(chǎn)品質(zhì)量，等等一些創(chuàng)新上。

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< p > as a "a href=" http://www.91se91.com/news/index_c.asp "professional manager < /a >, on the road of clothing, learning and adhering to these two aspects is the most critical. We should not only learn the knowledge of the clothing industry, but also extensively study finance, culture and history. These are the backstage for the strong think tanks of brand operators.

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