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    How Can Salesmen Eliminate Prejudices Of Customer Turnover?

    2014/2/27 13:18:00 12

    SalespersonCustomerPaction

    < p > > a href= "http://www.91se91.com/news/index_s.asp" > Sales < /a > communication skills. During sales, salesmen will encounter various problems, and the most troublesome problem for salesmen is that customers have prejudices against commodities or salesmen.

    People have a habit of using their past experience as the basis for analyzing problems.

    Customers will always view your sales according to their past experience. As time goes on, customers will have an instinctive sense of rejection towards sales.

    Therefore, to deal with such customers, we should talk about some skills and make them feel emotionally and rationally.

    < /p >


    < p > when salesmen analyze the formation of customer prejudice and some fallacies, first of all, we need to show some degree of understanding and sympathy to the prejudiced holders, and advise customers in a friendly way.

    < /p >


    < p > "I go to negotiate with sb." this kind of pretext generally means "do not think about whether to buy" rather than "someone does not agree to buy".

    Sales strategy is to ask customers: "if so, do you buy it?" if the customer says, "I can't decide."

    Salesperson can ask customers this way: "if you have the right to decide, what is your opinion?" it is useless to argue with prejudice, and to argue with the prejudices is as useless as cutting the water and lighting the blind.

    < /p >


    < p > elimination of prejudices can sometimes be dealt with by direct resolution. Of course, we should take a certain risk of < a href= "http://www.91se91.com/news/index_cj.asp" > risk < /a >, but if conditions permit, we may as well try.

    If a salesperson wants to make a direct breakthrough, he must select some breakthroughs. Many prejudices often have many flaws.

    < /p >


    < p > "too expensive", which is almost every customer's mantra, the implication is "I do not think of this price", rather than "I do not have that much money".

    The way to solve this problem is to ask the customer: "how expensive is it?" and "let me think first."

    < /p >


    < p > this is also a common excuse for making excuses, which means "I haven't thought about it yet", rather than "I don't want to buy it". The salesperson took the point by asking "a href=" http://www.91se91.com "customer" /a ":" what are you hesitating about? "< /p >


    < p > salesperson is an important method and skill in eliminating prejudice.

    When the customer raises objections, the salesperson first finds out some non substantive contents that the buyers and sellers do not object to, and then commends them, highlighting the common points of the two sides, putting forward a posture of understanding the buyer and securing the affirmation and support of the buyer.

    After that, the salesmen will seize the substantive differences between the two sides who have different opinions and different opinions. They should elaborate or explain, stick to their own views, defend their original position, and try to persuade the customers to change their opinions.

    < /p >


    < p > for example, when the seller and the seller are talking, when one side appreciates some opinions of the other side, the other side will automatically stop their speech and smile and nod their attention to see others' affirmation and exertion of their own views.

    At this time, in his eyes, the customer is standing with himself, although the customer's opinion also expressed some different opinions, that is only a trivial matter.

    < /p >


    < p > in short, when a person puts forward his own opinion, once people get a certain degree of recognition and attention, people's self-esteem will often lead to an exciting advantage in their inner activities, which often brings emotional experience and intellectual satisfaction to people.

    If this happens to customers, sales work will definitely benefit greatly. On the contrary, if the customer puts forward his own opinion, if he is totally negated, people's self-esteem will often force him to take a tit for tat resistance, and sales activities will be deadlocked.

    < /p >


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