How Do SEO Staff Communicate With Their Boss?
P friends often complain that their boss doesn't understand SEO. In fact, the problem is not only the problem of company a href= "http://www.91se91.com/news/index_c.asp" and "boss /a", but also because many SEO staff do not communicate well with their boss, they say SEO is a technology and an art, which is true.
However, SEO is also a kind of service. If customers want to be satisfied, they must first communicate with customers. Of course, their bosses can also be regarded as their customers. Many SEO counterparts may have poor communication skills, including the author himself.
Especially those who work in small and medium-sized enterprises, SEO is very important to communicate with their boss, because they often communicate directly with the boss. The boss can also be divided into several types, some of them are more optimistic about SEO, others are SEO.
What principles should be grasped to communicate with the boss and what should I pay attention to? I have outlined the following points: < /p >
< p > < strong > >: analyze the mentality of the company bosses < /strong > /p >
< p > as SEO personnel, we should learn to analyze the psychology of customers. We should also ponder the mentality of bosses. Many bosses do not understand SEO technology. For a a href= "http://www.91se91.com/news/index_s.asp" enterprise "/a" boss, profit and investment are the most important concerns of bosses. Therefore, SEO can bring great benefits to enterprises.
In fact, it is the cost of investment. Many small businesses have only one SEO person responsible for the official website of the company. However, because the boss does not understand SEO, it can not evaluate the effect of SEO.
SEO daily work and cycle is not very clear, in fact, a person can not do a good job in the enterprise station optimization, if you want to do the whole station optimization needs a team.
The SEO staff who work in these companies are usually considered to be odd jobs, so they must be prepared mentally for such an enterprise. The boss's psychology must be seriously considered.
< /p >
< p > < strong > Second: seeking truth from facts to explain the effect of SEO < /strong > /p >
< p > some SEO personnel will exaggerate the real effect of SEO, so that they can receive more orders or enhance their position in the boss's mind. This is a bad phenomenon in SEO industry.
Restore the truth of SEO, and tell the boss the effect of SEO in a practical way. Do not brag with the boss about how powerful SEO is, and how much economic benefits or orders can be brought to the enterprise by SEO.
In fact, we all know the actual effect of SEO. SEO is just a means to get traffic. In fact, it is not directly related to the order.
Moreover, some traditional enterprises are not suitable for online pactions, preferably with some network marketing, and of course, there are many kinds of Internet marketing.
When communicating with your boss, it is important to be sincere and unrealistic in boasting about the role of yourself or SEO, which will only make the boss no longer trust you.
< /p >
< p > < strong > Third: use facts to speak well, SEO plan < /strong > /p >
< p > of course, the boss will definitely let you write the SEO plan or the SEO plan. When you communicate with your boss, you can not speak empty words. The saying goes that it is better than eloquence. We should develop the habit of writing plans and plans for SEO projects.
Although the plan can not catch up with the changes, the significance of writing plans is more important than the content of the plan. Every month's plan, weekly plan and details of these plans must be done well, that is, the statements we often say.
The boss can see the progress and effect of your work every month, so that the boss can trust you more.
In short, communication with the boss needs to pay attention to many aspects. Many bosses do not pay much attention to SEO. This leads to SEO personnel being generally neglected. Such a boss needs more communication. If you really can not recognize SEO, then you can only consider changing the environment. SEO personnel need excellent skills. They also need good communication skills. After all, we have to deal with customers and explain the technology and effect of SEO to customers.
< /p >
< p > conclusion: whether it is communicating with customers or communicating with your boss, as a professional SEO personnel, you have to master the skills of < a href= "http://www.91se91.com > communication < /a >. If you are an SEO supervisor or manager, you need to communicate with team members better.
We have to coordinate with other departments, and of course encounter some difficult communication customers. Sometimes we can only choose to give up and do not cooperate with such customers.
Today, in the confusion of SEO industry, we must let customers or bosses recognize the truth of SEO again.
< /p >
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