Shop Promotion Skills To Make Your Business Red Hot.

< p > < strong > 1, to a href= "http://www.91se91.com/news/index_c.asp" > Customer < /a > sell oneself < /strong > /p >

< p > in sales activities, people and products are equally important.

Promoters should win customers' trust and goodwill.

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< p > promoters need to do the following: < /p >

< p > 1, smile.

Smile can convey sincerity and charming smile is practiced for a long time.

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< p > 2, praising customers.

A compliment may keep a customer, which may lead to sales, or may change the bad mood of a customer.

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< p > 3, pay attention to etiquette.

Etiquette is respect for customers.

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< p > 4, pay attention to image.

Promoters appear professionally in front of customers, not only improving the working atmosphere, but also getting customers' trust.

The so-called professional image refers to the appearance of the salesperson's dress, posture, mental state, personal hygiene and so on, which can give customers a good feeling.

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< p > 5, listen to the customers.

One of the common faults of inexperienced salesmen is that they always talk about customers until they get bored.

Listening carefully to customers' opinions is one of the most important ways for salesmen to establish trust relationships with customers.

Customers respect salesmen who can listen carefully to their opinions.

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< p > < strong > two, to customer < a href= "http://www.91se91.com/news/index_c.asp" > sales /a > interest < /strong > /p >

P promoters often make the mistake of feature marketing. They introduce the material, quality and characteristics of their products to customers, but they do not tell customers what benefits and benefits these characteristics can bring.

Salesperson must remember: we sell not products, but products to the interests of customers - products can meet the needs of customers, what benefits to customers.

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< p > promoters can be divided into three levels: low-level promoters talk about product characteristics, intermediate promoters talk about product benefits, and senior salesmen talk about product benefits.

Then, how can salesmen promote their interests to customers? < /p >

< p > 1, interest classification < /p >

< p > (1) the interests of the product, that is, the benefits that the product brings to the customer.

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< p > (2) the interests of enterprises are brought to the interests of customers by the technology, strength, reputation and service of enterprises.

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< p > (3) differential interests, that is, competitors can not provide benefits, that is, the unique selling point of products.

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< p > 2, emphasizing sales promotion points < /p >

< p > a product contains many benefits. Promoters can not be comprehensive when introducing interests, but should focus on the most interesting and most concerned places of customers.

One of the basic principles of marketing is that "instead of having a long discussion of the full features of a product, it is better to focus the introduction to the customer's most concerned issues".

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The "P" marketing point is to express the use of the product, and the part that most motivates the customer to buy the desire in the design, quality and price, and express it in short words.

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< p > < strong > three, selling products to customers < /strong > < /p >

< p > salesmen have three key points to sell products to customers: first, how to introduce products; two, how to effectively resolve customer objections; and three, to induce customers to deal.

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< p > 1, the method of product introduction is in the terminal service, mainly through language introduction: < /p >

< p > story telling.

Introducing products through stories is one of the best ways to persuade customers. A wonderful story can give customers a deep impression.

Story can be a product development details, production process concerns about product quality, also can be a product to customer satisfaction.

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It is more convincing to use facts to prove a truth than to discuss a thing with reason. Vivid illustrations are easier to persuade customers.

Honorable certificates, quality certification certificates, data statistics, expert comments, advertising and newspaper reports can be cited as evidence.

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< p > Image depiction < a href= "http://www.91se91.com/news/index_c.asp" > Product interest < /a >.

To bring products to the interests of customers, through vivid description, so that customers in their minds to imagine their own products to enjoy the scene.

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< p > 2, eliminate customer objection < /p >

< p > objection does not mean that customers will not buy. If a salesperson can correctly handle customer objections and remove customers' doubts, he will promote his determination to purchase.

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< p > 1. Prepare carefully beforehand.

Enterprises should collect and sort out customer objections encountered by sales promoters, formulate unified answers, guide buyers should be proficient at them and answer them according to standard answers when they encounter customers' refusal.

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< p > > "yes, but".

If the customer's opinion is wrong, the salesperson must first acknowledge that the customer's opinion is reasonable. After giving the customer face, he puts forward different opinions with the customer.

This method is to negate the customers' opinions indirectly, and to maintain a good atmosphere for sales promotion. The opinions of the promoters are also easy for customers to accept.

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< p > consent and compensation.

If the customer's opinion is correct, the salesperson must first acknowledge the customer's opinion, affirm the shortcoming of the product, then make use of the advantages of the product to compensate and cancel these shortcomings.

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< p > treatment method.

Turn customers' objections into reasons for customers to buy.

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< p > inquiry processing method.

Respond to customer objections by asking questions or asking questions to answer objections.

If the customer says, "your stuff is very good, but I don't want to buy it now", the salesperson can ask: "since the thing is very good, why don't you buy it now?" this finds out the real reason why customers do not buy it, and helps persuade customers.

When dealing with customer objections, the salesperson must remember that "the customer is always right".

Salesmen sell products to customers rather than argue with customers. When they argue with customers, they are the beginning of sales failure.

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< p > 3, inducing customer turnover > /p >

< p > three principles.

If a salesperson can achieve more pactions, he must abide by the following three principles: < /p >

< p > A, active.

When a salesperson finds that a customer has a desire to buy, he has to voluntarily offer a request to the customer. Many sales opportunities are lost because promoters do not require customers to make a deal.

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< p > b, self-confidence.

A salesperson must be confident when making a request for a paction, because confidence is contagious.

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< p > C, persist.

Do not give up when a paction is rejected by customers, and guide customers to deal again skillfully.

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< p > identify customer's purchase signal.

Customer buying signals refer to customers who communicate through actions, language and expressions to introduce a major interest in the product. Two, a customer's objection is answered satisfactorily; three, when customers purchase signals.

Customers' purchase signals can be divided into three categories: < /p >

< p > A, language signal.

If you want to inquire about the sales situation of the goods, ask questions about the price and terms of purchase, inquire about the terms of purchase, such as after-sale service, ask questions about the after sale service, and consult with your friends.

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< p > b, behavior signal.

If you understand and observe carefully the products of the company, pick up the products and watch them carefully.

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< p > C, expression signal.

Such as happy expression and good impression of the company's products, staring at product thinking.

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< p > paction method.

At the last minute of the paction, customers often fail to make up their minds. The salesperson must skillfully give the customer the right advice to help the customer make up his mind.

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< p > A, directly requiring the paction method.

When a shopping guide finds that a customer's desire to purchase is very strong, he can make a direct request to the customer.

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< p > b, choose paction method.

The promoters offer two or more than two purchase options to customers.

No matter what choice the customer makes, it means successful sales.

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< p > C, recommended method.

Promoters carefully observe customers' favorite items, such as customers strongly recommend this product repeatedly or repeatedly.

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< p > D and elimination method.

The promoters exclude items that do not meet customers' interests from the candidate products, and indirectly prompt the customers to make up their minds.

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< p > e, action appeal method.

Use some action to make a decision for a hesitant customer, such as "you can see it again".

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< p > F, emotional appeal method.

Use a moving language to make customers decide to buy.

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< p > G, and last chance paction.

The salesperson tells the customer the preferential policies for promotion now.

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