Will "Strategy Promotion" Go On To The End?

< p > manufacturers take advantage of the psychology of "a href=" http://www.91se91.com/news/index_c.asp "> the crowd psychology" /a "and" free high priced gifts ". Using the gift of" high price "as a means to carry out the disguised promotion of the product, the real trick will be" caught in the drum "for a period of time, and it is thought that the consumers who have taken advantage of it are exposed. When these consumers are screaming, the matter has passed for a long time, and the loss can not be recovered and made up.

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< p > I have experienced such "strategy promotion" more than once. I was once regarded by some manufacturers as a magic weapon to win the market.

When I really knew about these promotions, I found that this is a marketing strategy for some product manufacturers, rather than the normal use of promotional means, which is fraudulent.

The way they generally adopt this is the beginning: < /p >

< p > < strong > 1, making momentum less than /strong > /p >

< p > these manufacturers and products that are "strategic promotions" are enterprises and products that are not well known to the public. Once they are promoting sales, they will choose some prosperous commercial areas for offensive publicity.

Manufacturers or enterprises will invite some individuals or small groups whose skills are not excellent and their performance level is not high enough.

The actors are jumping and jumping. The company will invite one or two highly agitators to create and render the scene.

At the same time, we can not express the "good surprise or surprise" and "give away" to the crowd, so as to attract the audience coming and going.

If songs can't attract many people, use beauty to attract and impress the crowd.

Some of these beauties are beautiful and beautiful, but with a few flirtation and glamour in their performance.

But the most attractive crowd stayed to watch because they were almost all dressed up to be "open", and some even wore "three points".

Conformity and curiosity will cause more and more people to stop and start watching excitement. Later, many viewers will involuntarily participate in these "strategy promotion" activities.

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< p > < strong > two, < a href= "http://www.91se91.com/news/index_c.asp" > show < /a > /strong > /p >

By using the above means to keep the audience in attendance, the P began to make inflammatory statements so as not to leave some people who did not like waiting for a long time.

At the same time, they will continue to bring some seemingly exquisite and generous gifts to the stage to increase the effect of attracting people's attention.

Because these stop watch people come from different fields and classes, most of them come from the working class, who use the weekend shopping time to purchase a week or longer daily necessities.

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< p > these people are the most potential consumers watching the show.

It can be said that such a "strategy promotion" activity is not very well understood. Just listening to the host's inflammatory speech and the gift of "good manners and big gifts", these consumers are just wishful thinking that these "good manners and gifts" are indeed presented in vain. Many people will wait until the show is finished to get the gift.

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The program on P has been in full swing, and it looks wonderful.

Because even the three stream shows, through the rendering of the scene atmosphere and the deduction of a few of the acting staff, it will indeed attract many loyal audiences with a lively mind.

Then, they will also participate in the activities of the organizers, because the host sensationalism has achieved the purpose, the gift is really tempting, if not take a copy of the return, today even if it is white.

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< p > the program was arranged in an orderly way, covered by waves, solo, duet, song and dance, imitation show, and vigorous dance. Some of the activities of the manufacturers also arranged sketches or crosstalk, and even arranged some alternative programs such as "dwarf performance", "foreigner magic trick", and juggling. It was simply a "Qu Yuan Miscellaneous altar" to get people on the stage of reality.

Because the atmosphere and the situation of TV are different from those of consumers, even the first class programs on TV may be less attractive than the reality of the three streams.

These routines and performances are unique. First of all, no matter how the quality is, how the sound effects are, and at least attract the eyeballs of consumers, this is the most critical step in the success of manufacturers' promotional activities.

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< p > < strong > three, scatter gifts > /strong > /p >

< p > the biggest selling point of this kind of "strategy promotion" lies in the use of performance activities to publicize both manufacturers and their products, and also to achieve a certain promotional role.

The key of the activity is to invite a moderator who is able to speak with great ability and grasp the atmosphere at the scene. He must rearrange himself freely and incite the scene to stir up the excitement of the audience, so as to be enveloped by the buying atmosphere of the scene when the fever is heated.

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During the performance of the P program, some small gifts were distributed to the spectators as a starting point to stabilize the audience. Small gifts include toothbrushes, small pieces of soap, bags of shampoo, Keychains, toys, etc.

At the same time, I can't tell you that the gift will be sent out immediately. Please don't walk away easily.

The audience will not go away at this time, because the activity has basically reached the climax. They will not leave easily without looking at it. Some people just want to see the excitement and not compete for gifts, but they will not go because they want to see how the final gift will be sent out, and the main reason why the hot activity scene is mainly can not leave.

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< p > at the critical moment, when the real climax of the event comes, that is, when the show is finished, the beautiful lady in the gorgeous dress will bring the gift to the table for a week, so that the audience can see the real gift. It will be nice indeed. At the same time, the host will give the gift to the audience.

Some activities also ask questions, which is very simple, in order to increase the audience's sense of participation, and send out some small gifts at the same time.

After that, the host will ask the audience if they throw it to you or distribute it to you in an orderly fashion. The audience who has stretched their arms almost touches these attractive gifts. Some will answer, and some will answer the vertex of the activity that will arrive in the order of the scene.

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< p > in fact, the way of "a href=" http://www.91se91.com/news/index_c.asp "strategy sales promotion < /a > has been adopted by many times and has become a very effective sales promotion method nowadays, and products will be widely publicized.

But are manufacturers really aware of the adverse effects of such "strategic promotion" on their businesses and products in the minds of consumers?

And is the product brand of a product that promotes the activity of winning the customers and the market with a quick, low price and misleading means? Or does it make the product brand and brand stronger step by step with regular marketing methods? This kind of short-term promotion is very undesirable.

Is to send, is to sell, sell or sell, equivocate the people into the consumer to buy the "fool" of the situation, the result can only be "lifting stones to hit their own feet".

Although the consumer is emotional, the market is merciless, and the strategy of product marketing is not "trivial", and can not be too speculative.

Such a clever strategy of sales promotion will be costly and the lesson will be painful.

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