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    Fashion Industry Begins To Revive, Quanzhou Fashion Is Welcome This Year.

    2014/3/5 17:28:00 27

    ClothingQuanzhouFashionTextileOnlineOffline

    < p > < strong > > a target= "_blank" href= "http://www.91se91.com/" > dress > /a > industry begins to recover. < /strong > /p >


    < p > after the Spring Festival, Quanzhou's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing brand is eye-catching in the capital market.

    Among them, Feng Zhu "a target=" _blank "href=" http://www.91se91.com/ "> textile > /a > accumulative total rose 6.35%, seven wolves rose 9.72%, Xun Xing shares rose 7.45%, and noble birds rose 19.18%.

    < /p >


    < p > the market is generally expected that the apparel industry will enter a slow recovery stage this year, but enterprises still need to continue to adjust their structure.

    Industry analysts believe that the deepening of the touch network, especially the mobile Internet, O2O entered a substantive stage, and further promote the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "plate warming again.

    < /p >


    < p > the anticipation of the resurgence of the clothing industry has also made Jordan sports outstanding in the A share market.

    Recently, in the SFC announced the latest IPO enterprise declaration information table, local sporting goods enterprises Jordan sports are in the list.

    This time, Jordan sports listed on the Shanghai Stock Exchange, the number of shares is expected to issue 113 million shares, and the estimated amount of financing is 1 billion 64 million yuan.

    < /p >


    < p > and for the phenomenon of hot speculation in the capital market, the industry analysts believe that the issue price and price earnings ratio of some new shares have been underestimated, leaving room for the two tier market.

    Statistics show that the average increase of new shares is much higher than that of any two cities, and the average increase of 45 new shares is 70.13%, of which 31 stocks are up more than 50%.

    < /p >


    < p > < strong > Add self retailing store < /strong > /p >


    < p > in some investors' view, the timetable of the annual report is worth millions of dollars.

    From the perspective of the history of A shares, the concept of annual reports has always been a persistent theme of the A shares. The announcement of the pre disclosure schedule is a blow to the investment "assembly".

    < /p >


    < p > a few days ago, CABBEEN Clothing Co., Ltd., which went public in Hong Kong, announced its 2013 annual performance announcement.

    Data show that CABBEEN's turnover in 2013 was about 943 million 500 thousand yuan, with an annual profit of 195 million 400 thousand yuan.

    The two data in 2012 were 940 million 100 thousand yuan and 130 million 200 thousand yuan respectively.

    Turning to the annual performance, CABBEEN chairman Yang Ziming said: "in October 28, 2013, the company officially listed on the main board of the Hongkong stock exchange to enter the international capital market.

    The public offering will enable the group to strengthen its capital base by offering net proceeds and enhance CABBEEN's credibility and image. "

    < /p >


    < p > "the future group will continue to publicize our brand, enhance our brand awareness in China, and invest more resources to further strengthen the design and R & D capabilities."

    Yang Ziming said that in order to promote CABBEEN's brand and display the group's retail management standards, it plans to open 10 self retailing stores this year.

    < /p >


    < p > < strong > < a > href= > http://www.91se91.com/news/ > > line > /a > below.


    < p > except CABBEEN, in January 27th, seven wolves announced the 2013 performance bulletin. The company's annual sales revenue and net profit decreased by 20.23% and 33.26% compared with the same period last year.

    The continued downturn in retail sales plus warm winter and the Spring Festival brought adverse effects on the sales of the seven wolf winter clothing, but the fast growth of the electricity supplier's income partly made up for the decline in the offline performance.

    < /p >


    < p > in terms of channel construction, CABBEEN focuses on direct interaction with consumers.

    As of December 31, 2013, CABBEEN had 1027 retail outlets, an increase of 69 from 958 in the same period last year.

    Of the 1027 retail outlets, 43% are street shops, while shopping malls and department stores account for 14% and 43% of the total retail stores respectively.

    CABBEEN said: "according to the data obtained from the ERP system, as of January 31, 2014, more than 77% of the 2013 product line was sold to retail customers."

    < /p >


    < p > with the diversification of consumer's consumption mode, the offline clothing brands are generally affected by online brands.

    How to change the channel and capture consumers has become an important topic for garment enterprises to gain new development momentum.

    Shi Hairong, chairman of the wolf family's men's wear, proposed that O2O should be a good recipe to break through the double bottlenecks of online and traditional electricity providers and complement each other.

    He said: "with the advantage of offline outlets, we can bring the offline user groups to the line by scanning code drainage and WeChat platform maintenance."

    < /p >


    < p > Shi Hairong said that online information means provide a series of tools and platforms for maintaining and developing VIP for offline brands. With the help of online means, we can achieve the maximization of promotion and marketing, guide customers to experience online life, optimize user groups, and make users get sticky.

    "In the future, our store members, website members and micro member data will be opened to achieve effective integration of passenger flow, information flow, logistics and capital flow."

    < /p >

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