Xintang Cowboys Seek Market Opportunities In The Face Of Difficulties

"Xintang people can only be cowboys, not cowboys.

Because they don't sell cowboys. Even now they don't even do cowboys. "

This is a deep description of the status quo of the Xintang cowboy in Xintang for more than 10 years.

70% of the 230 million denim clothing exports are sold every year, but in the wake of the financial crisis, Xintang's brilliant foreign trade market has become one of the root causes of the current plight.

As the largest cowboy production base in the world, Xintang's advantages are unparalleled. But if a cowboy wants to survive better, he must go out and grasp the initiative of the market.

From local governments to industry associations, from garment manufacturers to professional market managers, "finding the market" has become the key word to solve Xintang's dilemma.

We should introduce a business oriented enterprise, Lin Weiping, director of the Economic Services Office of Xintang Town, Zengcheng. Although Xintang cowboy industry is facing many problems, the accumulated effect of garment enterprises has already formed here, which shows that the whole industry has a good foundation and a strong ability to resist risks.

Therefore, I hope more clothing distributors can go directly to Xintang to make purchases.

In the past, if the economic environment was good, and we could earn more, we could take more intermediate links. But now the economic environment is not good, we should save these intermediate links and go directly to the industrial clusters for on-site procurement.

In addition to attracting customers to Xintang to purchase, we will also increase the introduction of business - oriented enterprises, including procurement, logistics, clothing sales as a whole.

In addition, we focus on the development of a number of service enterprises to provide services for production, procurement and sales in Xintang.

We must adhere to the government's guidance. Zhan Xue Ju, President of the Xintang chamber of Commerce, has the biggest drawback.

Xintang has many bosses of garment factories. When they earn money, they open BMW and live in luxury houses.

He did not know that he should continue to explore the market, but the key is not finding the right people.

Therefore, for the construction of Xintang cowboy sales platform, the most important thing is to have the government come forward to guide.

We built the international cowboy town a few years ago, but the superiority effect of this platform has not yet been played out. In this regard, the government and the competent authorities have been conscious and are following up.

In addition, we have another idea to develop in the main cowboy sales market, such as renting the entire local commercial street to the cowboy enterprises in Xintang.

Such clustering can prevent our enterprises from being cheated in the field, and on the other hand, it can produce brand clustering effect.

Under the guidance of the government, all enterprises in Xintang should be built into a brand of "Xintang Cowboy", so that we can have strength to go out.

The key of this year's business is to maintain stability. "The first village of cowboy", the village head of Xintang Dun village, Lu Jin Qiu Qiu, is in the financial tsunami. Our cowboy enterprise's primary task is to maintain stability and protect pportation, instead of making much profit.

From the point of view of raw materials, the price fluctuation of raw coal and oil will have a great impact.

The denim industry is inseparable from cotton, and cotton cultivation needs fertilizer. Last year, 50 kg of fertilizer was about 140 yuan, and this year it has risen to 290 yuan.

This shows the pressure of rising costs.

In the case of keeping the door open, we must also work hard to deal with other shocks.

First, the impact of the foreign market.

Zhengzhou has come here for a month, and has offered three years rent free, three year tax exemption and other preferential taxes to the enterprises that relocated in the past. Besides, the price of water and electricity is also very low.

Not only Zhengzhou, Shijiazhuang, Changshu, Zhuzhou and Yulin are attracting enterprises to invest in production in the past.

If these industrial parks are formed, our own manufacturing advantages in Xintang will not exist.

The second shock is the vicious competition in the industry, which is also reflected in the employment system.

Now many workers are unwilling to sign long-term contracts, but are willing to do casual jobs.

As a result, there is often a lot of job hunting among factories, which has a great impact on production.

The third is that we will only take orders, but there is no sales platform and access.

To this end, Xintang town and Da Dun village have organized several visits to the field. This year, they have gone to three trips to Changshu to help enterprises open up sales channels.

Outsiders do not dare to sell Xintang Cowboys for sale, because we do not understand. Now our enterprises are doing it through a formal channel.

In order to survive, Guangzhou Xintang garment accessories market general manager, Lin Guo - Sheng, must survive in the financial crisis. If we want to survive, we must find a way out. If we go wrong, we may waste too much time.

In Xintang, it is basically to solve the market problem. There is a huge cowboy industry. But there is no real professional market until now.

If we can unite together and unify the market and form a cluster effect, the environment of Xintang will be improved.

Therefore, I think the first thing is to establish trade associations as soon as possible.

Second, we must establish a sales platform.

For example, the Guangzhou market is very large, thousands of clothes are also wanted, and garbage products are also sold. This is the impact of the market on the industry.

Once done and sold out, enterprises will not fight for cheap competition.

We already have the cluster effect, and now we need some leading companies to drive the market to find market.

The sales market needs to be integrated urgently. At present, cowboy lotus, the deputy general manager of China Xintang international denim garment textile city, occupies 350 acres. Most of the shops are in the fabric business. The sales of the garments are only one building, and this building is the only professional clothing sales market in Xintang.

There are many garment manufacturers in Xintang, so Cowboy City's current role is to provide fabric trading platform for manufacturers. This market is mainly targeted at Xintang's interior. Once the Xintang garment industry is in recession, the amount of cloth decreases, which will directly lead to the shrinkage of the fabric market.

At the peak time, the rental rate of our shops exceeded 98%, but now it is less than 80%.

Therefore, in addition to the fabric market, we must vigorously develop the garment sales platform. Only with the development of garment sales can we maximize the development of the whole production chain.

Besides, besides the Cowboy City, there are still some old markets in Xintang. Although they are illegal operations, they still exist because of the past popularity and sales atmosphere, which has dispersed the agglomeration effect brought by cowboy town.

Moreover, there are also some vicious competition between the two, which leads to the decline of rental income.