Japanese Lifestyle Items Enter Clothing Stores

Recently, lifestyle products represented by natural cosmetics and pressure relief products are quietly entering clothing stores and department stores, becoming the new favorite of clothing stores.

Due to the improvement of consumers' environmental awareness, the demand for such daily necessities has been increasing rapidly, while businesses expect natural lifestyle goods to have synergistic effects with clothing.

Natural beauty products enter the top department store. This autumn, the beauty shop in Shinjuku general store in Shinjuku, Tokyo, has completed the renovation and expansion, and is officially open to the outside world. Its business area is 500 square meters.

The core concept of the store is "beauty and health", and the products are divided into two major categories: "Outgoing" and "indoor".

As a matter of fact, the beauty shop is an enlarged version of the beauty products counter which was originally set up in the clothing store. After the opening, customers came in an endless stream, and the customer consumption increased by 50%.

Best sellers include skin care products, pressure relief products and natural cosmetics for women aged 30 to 49.

She said that there are more and more fashion women who pursue a happy and healthy lifestyle recently. They not only care about dressing, but also want to take care of themselves according to their own conditions. "Happy every day" has become the pursuit of modern urban fashion women.

If clothing is the carrier of body beauty, natural daily necessities are the patron saint of mental health.

As the top department store, the company is the first to launch natural products stores in department stores. It is not only expected to form a synergistic effect between clothing and clothing, but also conducive to expanding the scale of the natural commodity market.

According to the briefing, Yi Shi Dan is exploring how to increase the beauty products store with 3, 4 layers of clothing stores linkage.

Calf: feel the beauty of life in the four seasons. Carlyle is PX's clothing store in meso black, Tokyo.

The store opened in 2003 and was located on the riverside. It was very spacious and had a feeling of calm.

At the beginning of its business, the store launched natural commodities such as "Duke tihckka" and "Di dike", and the designer of the thousand Tian Gong Yi said that the site selection target was to enable customers to experience the beauty of life in the four seasons, so the natural beauty products were added in the clothing store.

Today, the brand of natural beauty products sold by the shop has increased from the original 2 to 7.

Mr Cho said that a few years ago, the brand of natural beauty products in Japan was very poor, let alone scale.

The reason why the brand of natural daily necessities is added to clothing stores is to show customers the information superiority and talent advantage of PX as fashion enterprises, while fashion consumer groups are also interested in beauty, decoration and food at the same time.

Since its opening, sales of natural beauty products have been stable at 5% level of total sales. Due to the smooth start, carlywood has added pressure relief supplies and plants to become an important reason for attracting customers.

What is worth mentioning is that the goods displayed in this shop are all carefully selected. Buyers should not only collect a large amount of commodity information, but also have to go through trial.

According to the briefing, there are more and more customers buying clothing and natural beauty and decompression products recently.

Hsin Nan: a comprehensive development of beauty care products, Tokyo south company has launched a natural daily necessities counters in the shop of Dai Guan Shan since 2003. The products include France's "Roger Nu" perfume and "Duke thuhsca" brand cosmetics.

Today, the store has formed a complete range of natural daily necessities, and plans to start selling French brand old cosmetics manufacturers Patti Sri brand related products.

Similar to Zhong Mu Hei, Dai Guan Shan is one of the areas frequented by fashionable people, and has strong attraction for urban fashion women.

Despite the fact that the "synergy effect between clothing and natural commodities" has not yet been seen, "natural commodities" are attracting customers' attention.

For example, the "Para Vic" brand perfume, which is sold at the store of the big pill department store, has become a hot topic of fashion concern, because the product has a little known story: the perfume formula came from a perfume shop in Europe in fifteenth Century, which was not discovered until 1960s.

This story has spread rapidly among consumers, and has attracted people's attention. It has also become a hot topic of conversation between salesmen and customers.

Many of the goods displayed in the south of the pavilion require special training for salesmen.

As sales need to be introduced in detail, the communication between salespeople and customers has increased significantly.

What is even more surprising is that some of Shin's natural necessities have been out of stock for several months in the shop. Koyanagi Yoko, who is responsible for purchasing, thinks that there are two reasons for the sale of products: first, the high cost performance of the commodity itself; and two, many customers buy gifts at the same time as gifts for their relatives and friends.

John Gan Rel: we are improving in production. Designer John Gan Rel spends more than 1/3 of his time in Okinawa, Japan.

In the field of work and in contact with nature, he developed the habit of "making things as much as possible", and in 2006 launched the brand of "Yue Gang re", involving clothing, natural soap and other commodities.

It is very strict in the production and production of clothing and daily necessities, even to the point of severity.

The idea is that safety is the top priority of clothing and daily necessities. No matter whether it is worn on the body or in the mouth, it should ensure safety, so insist on using natural raw materials.

The natural soap introduced by Yue Gang is not only the creativity of the designer himself, but also the cooperation with the production enterprise.

By chance, Jatta Mansiet said that a drug, "Himalaya Range," which has been used for hundreds of years in the treatment of wounds, has sprouted the idea of using this product in essential oils to soothe the nerves and ease the pain and restore the elasticity of the skin. The idea was quickly supported by Dayang oil company and began mass production soon.

Since 2007, the company has launched a carbon free shampoo product.

In order to carry out the natural concept, designers choose bottles made of waste materials from fluorescent lamps as outer packaging.

At present, the brand of soap and shampoo is not only sold in its own stores, but also wholesale business for 15 enterprises.

In the background of increasing the amount of information in the packaging of commodity manufacturers, the Japanese commodity manufacturers are in the opposite direction.

According to the designer, this approach has received unexpected results, not only being supported by consumers, but also resonating among peers.

The market potential of natural beauty and decompression products is huge. Clothing stores start selling natural beauty and decompression products as new things in Japan in recent years, and Tokyo East Asia international company is one of the forerunners in the field of production.

The company launched the "Agger Lorna Chi La" brand of natural beauty and decompression products since the autumn of 2005, when it began selling 300 retail outlets, and opened 13 stores.

According to reports, Agger Lorna Chi La brand wholesale business customers, 3 of them are garment enterprises.

In 2005, after the introduction of A Gloyna Chera goods, East Asia international quickly established a cooperative relationship with Begg Ruth.

In view of Begg Ruth's influence in the clothing retailing industry, Agger Lorna Chera quickly won a good reputation. After that, he established a cooperative relationship with United Arrows company. The most popular customer was Agger Lorna Chera brand hand washing oil, and many people gave it as a gift to friends.

There are two main reasons why Agger Lorna has achieved such success in the short term: first, the company has seized the opportunity to start R & D and production when the natural cosmetics have just received attention; two, East Asia International has a good sales channel as a manufacturing company engaged in decorating ornaments.

Fashion designers also look at the market for natural beauty and pressure relief products.

Chida Koichi believes that, just like many years ago, many clothing stores sell music CD at the same time, nowadays more and more clothing stores are willing to put natural beauty relief products in stores.

Therefore, under the background of healthy and beautiful lifestyle that is fashionable for young women, natural beauty relief products can be regarded as the most fashionable products.