Interpreting The Operation Skills Of Clothing Stores

< p > with the expansion of the "a href=" http://www.91se91.com/news/index_c.asp "Taobao < /a" army, there are not many enterprises that use the network to store and sell stocks.

But more brand suppliers still rely on traditional old discount stores, such as Oteri J, discount stores and other retail chains.

< a href= "http://www.91se91.com/news/index_c.asp" > channel < /a > can digest inventory, and good planning can quickly relieve stock pressure.

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< p > with the brand awareness of several large shoe and clothing production centers in Zhejiang, Guangdong, Fujian and Jiangsu, the manufacturers have begun to substantially pform their original wholesale sales network in order to meet the needs of survival and development. In such a large environment, the footwear and footwear agents have also experienced the third wave of pioneering business in the brand chain operation mode after experiencing the two business models of the stall and wholesale market.

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The difference between the P and the previous two entrepreneurial environments is that with the rapid development of China's economy, the leaders of this venture are a group of agents with courage, knowledge and accumulation of the first pot of gold and strong economic strength.

They rely on courage, courage and strength to show that they are more aggressive, faster and stronger than their former competitors. They are constantly plundering the limited market resources such as brands, talents and pavements. These external competitors and outstanding teammates of the interior continue to deduce one after another wealth legend, and bring unprecedented pressure on survival to dealers who are still waiting.

In such a diversified market competition pattern, the group of agents has split into two stages, entering the era of the strong Heng Qiang and the weak.

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< p > < a > href= > http://www.91se91.com/news/index_c.asp > brand > /a > the regional agency system that has been vigorously promoted has become the killer of the disadvantaged provincial agents.

A large number of channels of integration capacity is not strong, weak funds, chaotic management agents were eliminated.

And the powerful agents have realized the operation of multi Province group operation, that is, from multi brand operation to multi province and multi brand operation, thus becoming a "super agent".

At the same time, the integration model of agents and core retailers emerged. Experienced agents with strong channel control capabilities were gradually encouraged by brands to become shareholders of Brand Company.

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< p > from the perspective of brand operation, there are 22-26 independent agents in the country, which means that if a brand dealer reaches 1 billion of the annual sales volume, the average annual sales volume of the provincial general agent will reach at least 50 million yuan, and the annual purchase volume of each single store should reach 500 thousand yuan or more.

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< p > in this environment, brand players have to invest in huge manpower, material resources and financial resources to continuously train and assist their dealers in order to win a place. This huge investment has virtually provided an efficient platform for dealers at all levels to rapidly enhance their business capabilities and accumulate brand operation experience. Brand operators have been taking advantage of market share and sending one agent to another ten million clubs and hundreds of millions of clubs. Its elaborate training system has virtually become a "Whampoa military academy" which has produced a group of shoes and clothing "gold" distributors.

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Ella P, chairman of the American Consumer Association, said: "we are now entering the era of personalized consumption from the mass consumption in the past. The era of mass consumption is coming to an end.

Now consumers can make bold and arbitrary instructions to get special and unusual products and services.

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