The Two Representatives Reflect The Transformation And Upgrading Of The Textile Clothing Industry

Technological innovation is Spin Basic elements of industry becoming stronger

Xu Wenying said that China's cotton spinning, cotton yarn, cotton, printing and dyeing, and wool spinning, including knitting and dyeing, clothing The production capacity is the largest in the world, but our textile and garment industry still does not meet the needs of consumers to wear brands and wear fashion. This requires that the development of our industry should consider how to transform the growth from scale to quality and efficiency. This is what we call transformation and upgrading. We will not emphasize the rapid growth of production capacity, but pay attention to brand and efficiency. China Textile Industry Federation put forward in two years. By 2020, the textile industry will transform China from a big textile nation to a strong textile country. Xu Wenying said.

Xu Wenying pointed out that in order to realize the transformation from a big textile country to a strong textile country, we must grasp the basic elements such as scientific and technological innovation, personnel training, energy conservation and emission reduction, and sustainable development. Among them, we should pay attention to five aspects when applying science and technology innovation to industrial transformation and upgrading. First, eliminate backward production capacity and raise equipment level through scientific and technological means; two, optimize the existing stock assets through technological progress; three, improve the level of energy conservation and emission reduction through scientific means in the transformation and upgrading; four, constantly upgrade the quality of products; five, strengthen brand building.

Brand building should draw nutrients from traditional elements.

Zhao Feng expressed his views on the brand building of textile and garment industry. He thought silk had natural and exquisite cultural characteristics. If we could apply these two aspects to products well, we could highlight the unique cultural characteristics of silk in today's vast family of chemical fibers. Besides, the special skills of silk, such as fabric selection, manufacturing methods, embroidery and dyeing, have unique Chinese flavor. When building brand, if we can strengthen the research in this field, extract the elements of Chinese traditional culture and integrate today's fashion elements, we will create a Chinese brand. He also revealed that the Chinese silk museum is carrying out a collection of ancient Silk work. From about ten thousand silk designs, three thousand real patterns are extracted, and a lot of elements are decomposed, and these elements are made into a database. Designer Use.

Zhang Huaming expounded his views on brand building from the perspective of product quality and sales channels. He believes that with the further expansion of China's economic domestic demand, consumers are becoming more and more keen on quality products and national brands. In the past, textile enterprises mainly focused on processing and intermediate links. During this process, Zhang Huaming felt that foreign consumers also liked Chinese quality products. Therefore, he judged that in the next export activities, China will surely rely mainly on China's high quality commodities, namely, China's design and high quality goods made in China, and the proportion of high-quality goods in China's local brands will be bigger and bigger.

With the development of e-commerce, especially when young consumers like to purchase online, the entity channel has suffered a certain impact when running the clothing brand. In this regard, Zhang Huaming believes that physical channels are very important, especially when creating high-end brands that can represent China's fashion brands. A store that can interact with customers is very important, because it embodies the culture of a brand from its design, space, decoration, display, merchandise display and service. However, in the era of technology, it is also important to make use of online and offline interaction to make consumers more convenient and convenient. It also reflects the construction of brand culture.

The new standard of energy saving and emission reduction has become a huge challenge for the industry.

When it comes to the issue of energy conservation and emission reduction, which is of great concern to all sectors of society, Xu Wenying said that the Ministry of environmental protection has announced a new standard for pollution discharge, which is quite strict for the textile industry. Due to the implementation of the new standards, some printing and dyeing enterprises and wool scouring enterprises in Zhejiang, Jiangsu and Guangdong have basically closed down or migrated. "Such a standard of emission reduction is a huge challenge for our industry, because without the printing and dyeing enterprises, the industrial chain of the textile industry will not be formed. "Xu Wenying said.

Xu Wenying pointed out that "at present, our technology can completely enable enterprises to achieve new national emission standards, such as sewage treatment. Our current technology allows the water to be recycled, and even make it reach the drinking standard, but this requires a lot of input, which will increase the cost of textile products. "He suggested that local governments could give enterprises some subsidies in this regard. Enterprises should also make efforts to improve product quality and added value to offset the increased cost of sewage treatment. "

Industrial transfer to save costs and enhance competitiveness

Xu Wenying, vice president of China Textile Industry Federation, said that over the past thirty years since the reform and opening up, the coastal areas, the Yangtze River Delta and the Pearl River Delta region have seen rapid economic growth, and the textile industry is mainly concentrated in these areas. With the passage of time, there are some difficulties, mainly reflected in the following aspects: first, land resources in coastal areas are reduced, land prices are getting higher and higher, and people have occupied the land and factories are almost covered. There is no place to build factories here. Second, human resources costs and labor costs continue to rise. According to the survey, the labor force price in coastal areas has reached four thousand yuan and the cost is higher and higher. Third, the pressure of energy saving and emission reduction has increased, and the work of energy conservation and emission reduction has been increasingly demanding for local governments.

He also said that another important reason for the textile industry's "going out" is cotton. Xu Wenying said that in China, cotton accounts for 70% of the cost of cotton yarn, and the price is too high. At present, the price of cotton in China is higher than that in the international market. The state's collection and storage is 20400 yuan / ton. The year before last, the state put aside 19800 yuan / ton, and the market price was 19000 yuan / ton. The international market price is more than 14000 yuan per ton. If there is no tariff, the difference will be four thousand or five thousand yuan per ton. Therefore, the enterprise is through the "going out" way to enhance the competitiveness of the cotton textile industry.