O2O Opens "Private Custom" For Retail Industry

< p > under the tide of "a href=" http://www.91se91.com/news/index_s.asp "O2O" /a mode, the traditional retail trade has become a reality.

Different from the original trend, businesses began to explore their own O2O models combined with their own situations.

Traditional retail enterprises have begun to gain a foothold with resource advantages. Meanwhile, online businesses are intensifying competition to grab resources under the line.

In the industry view, although the O2O mode has not formed a clear profit model, but the whole retail industry online online and offline integration will usher in a new pattern.

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< p > < strong > follow the wind and take the first step < /strong > /p >

< p > is bound to become an important time node in the retail industry just like "double 11".

On this day, the relationship between traditional retail giants and electricity suppliers has changed from competition to competition.

Shop operators successfully build O2O closed loop with mobile payment.

From last year's "double 11" Yintai and Ali opened the O2O "ice breaking Tour", the traditional retail enterprises have explored O2O in succession. However, in the initial stage of exploration, the traditional retail touches mainly suffered from the following trend.

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< p > the traditional retail business collectively talked about O2O in the 2014 Beijing commercial brand conference and the ninth Beijing ten major commercial brand announcement.

Statistics show that 17 of the traditional retail enterprises have taken the first step of O2O through mobile App application, on-line third party online shopping mall or self built mall and WeChat public account.

In the view of many executives, the initial step of marketing is far greater than the actual role.

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< p > Xu Tao, general manager of Limited by Share Ltd, Beijing Cui Wei building, believes that Taobao, Jingdong and other e-commerce enterprises have caused a substantial impact on the physical store and have to attract the attention of traditional retail enterprises.

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< p > in the view of Yin Aqi, general manager of Xidan shopping malls, whether WeChat, micro store or other forms, the real retail O2O really wants to achieve is to attract consumers to line consumption through online marketing, so that O2O can produce a closed loop paction, online to offline and then return online.

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< p > < strong > opening "private custom" < /strong > /p >

< p > online and offline integration is the trend of the times. Following the trend can not solve the fundamental problem.

Compared with the first wave of touches, the traditional retail enterprises began to combine their own situation and open the O2O "private custom" mode to promote the substantial progress of O2O.

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P, general manager of Huarun colorful city, Zhu Lin said that the WeChat account of Huarun multicolored city will be broken down in the future. The mall will set up separate accounts for the ice rink, Snoopy paradise and other formats.

Huarun multicolored city will also cooperate with some payment agencies to develop the payment terminals of shopping malls.

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"P" in Jin Yuan's new Yansha MALL general manager Wang Lihua, the future of a href= "http://www.91se91.com" > consumption < /a > will be the backbone of the "after 80", "after 90", "00 after" and other customers, but at present, this part of the age of the shopping mall has a large loss.

Shopping centres need to re capture them with invisible hands. Otherwise, this group of customers will lose interest and stop patronizing.

It is understood that Jin Yuan's new Lufthansa MALL App has launched 200 thousand downloads.

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< p > Hua Guan business finds that the young customers in the shopping mall are being lost through statistics. In order to restore young consumers, Hua Guan will launch the line. In May this year, the online Hua Guan will be launched on its own.

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< p > O2O is affecting the entire retail industry. Even the traditional retail enterprises such as wholesale market and high-end commodity store have to start thinking about their own O2O way.

According to Lu Yi, general manager of Jinbao Hui shopping center, the cultural and value attributes of luxury goods decide that it may be the last category to enter the electricity supplier.

Although the tide of luxury electric business is not yet coming, if the mall does not prepare ahead of schedule, the future is bound to lag behind.

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Hao Yi, founder and President of every gram Latin American company, said that as a diamond store, meclla will exert its strength this year, relying more on vertical websites and sales platforms to expand channels, and create a three-dimensional marketing of "big customers + P + entities".

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< p > < strong > the profit pattern did not form < /strong > < /p >.

< p > retail industry regards O2O as the golden key to open the door to new market, but at present, the whole industry has not explored a clear profit pattern, and traditional retail enterprises are also facing the operational problems of lacking Internet thinking.

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< p > in the O2O industry expert, product road network founder and CEO Liu Wanlan, recently held the "3. 8 mobile Taobao Festival" has formed a very good O2O closed loop through mobile payment, but from the whole activity, it is still difficult to escape the embarrassment of low price promotion.

The carnival of the whole activity still stays on line, and it is still an online business that smash money to make money.

A number of business executives told reporters that O2O is still in the test stage.

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< p > lack of Internet thinking makes traditional retail enterprises face difficulties in the test of water.

A deep industry expert believes that in foreign countries, the real strong line is the company that started from real businesses.

In China, because of the deep-rooted traditional marketing mode, physical retailers have been unable to change their thinking quickly, and have been turning around the commodity business, ignoring the connection with consumers, making it difficult to produce social interaction.

PC online shopping is slowing down, and consumption habits have shifted again. After WeChat and other new mobile Internet platforms come out, they also let the traditional retailers take a more practical opportunity to catch the net.

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< p > in the American wine website CEO LV Yi De view, the traditional entity retailing industry should regard the Internet as its way of thinking, so the Internet is its feast, otherwise it will be death.

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< p > < strong > retail industry ushering in a new pattern < /strong > < /p >

< p > one side is a traditional retail enterprise to join the battle array, test the water O2O, the other side is Tencent, Ali and other electronic business bigwigs at the expense of mergers and acquisitions and other means to accelerate the expansion, grab the resources under the line.

Under the background of merging online and offline, the offline boundaries will be blurred.

People in the industry regard this year as the first year of retail pformation, and the whole retail industry will usher in a new pattern.

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< p > on Monday, Tencent announced that it had become a shareholder of another big business giant Jingdong. The responsible person of Tencent said that although O2O is very hot, overall, the world has not yet had a particularly successful sample today, and both Tencent and Ali are all squeezed out of their cards. They are all trying to become the first giant to run out of O2O mode.

Prior to that, the two sides continued to "run horses" in the traditional retail industry through mobile payment and social networking.

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< p > in the North Business Research Institute special invited researcher, Lai Yang, Secretary General of Beijing commercial economics society, it seems that mobile payment is only a "infrastructure" in the implementation of O2O. E-commerce companies value the resources behind the traditional retail enterprises. "The number of users of the platform determines the number of resources that the electric business enterprises get."

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< p > > a href= "http://www.91se91.com/news/index_s.asp" > electricity supplier < /a > accelerating competition is also a vision that traditional retail enterprises are willing to see.

Lu Yide said that for businesses, online shopping or offline shopping is not important, online or offline is only a means to enrich consumers' shopping experience, and is a tool for consumers to provide quality services.

Yin Aqi pointed out that the emergence of mobile payment has helped the mall expand its payment channels, but the shopping mall needs to think about how to bring more consumers through new channels.

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< p > in the industry view, the competition in the retail industry has reached the "bayonet" situation. Once the enterprise is successful in exploring the new mode, it will occupy a huge market opportunity.

In the future, the online retail industry will merge, and the whole retail industry will usher in a new pattern.

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