Clothing Enterprises: From "OEM Processing" To "Borrowing The Ship To Sea"

< p > in the past, a batch of jeans from all over the world sent from United Company to Europe and the United States, consumers can only see the word "MADE IN CHINA". Nowadays, consumers in all parts of the country receive packages from the courier through the Internet, whether on the box or trademark, the words "Liancheng Garments Co. Ltd. of Zhongshan" and "PLAY BOY JEANS" are tightly printed together.

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< p > turning the original service provider into a partner in the field of e-commerce, Zhongshan Liancheng Garment Co., Ltd. is pioneering the pioneering business of electricity providers. Now it is setting off a trend of imitation in the whole town of Dayong.

But in the planning of Xiao Yujing, general manager of the company, there is also a more ambitious business dream: using the experience of PLAY BOY, an international brand, to explore the way for the garment industry of Dayong to help introduce more international brands, thus promoting the pformation of the entire cowboy industry.

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< p > < strong > traditional clothing enterprise's "electric business dream" < /strong > /p >

< p > < a href= "http://www.91se91.com/news/index_c.asp > > clothing enterprises < /a > with the pformation of the electricity supplier is not new.

However, if we turn the original service providers into partners in the field of e-commerce, Zhongshan Liancheng Garment Co., Ltd. can be said to open up a unique way to develop e-commerce.

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Less than P, in the big jeans jeans industry, Liancheng is neither the oldest nor the largest, but one of the most dynamic and leading enterprises in recent years.

The company was founded by Xiao Yujing in 2001, and has been mainly OEM for more than 10 years.

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After P, after 2008, many cowboy enterprises had to cut down their production and pformation or face unfamiliar domestic market.

At this time, Xiao Yujing took the opportunity to seize the opportunity, quickly realized the gorgeous turn from OEM export to domestic sales, and tested the water electricity supplier in 2011.

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At P, he chose to sell his own brand.

But Tmall's competition has been very intense. A brand that does not have market reputation can hardly get fame in the market.

This attempt failed and made Xiao Yujing realize the importance of brand.

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< p > e-commerce is not the two difficult business for traditional garment enterprises.

Xiao Yujing has a deep understanding of this.

In April 2013, he succeeded in obtaining the right of "PLAY BOY JEANS", the distributor of electronic commerce in China, and decided to "ship to sea" to enter e-commerce again.

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With the annual licensing fee, P resolutely opened the PLAY BOY JEANS denim flagship store in Tmall mall last June, and gradually cooperated with the major e-commerce platforms in China.

With rich experience, this time Xiao Yujing did well.

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< p > November 11, 2013, in the high-profile "double eleven" war, he went to the office to command and start the "first battle" in the field of electronic commerce.

In the "double eleven home business network competition" in Zhongshan, it won third of the city's achievements.

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< p > Tmall will be held this year in the < a href= "http://www.91se91.com/news/index_c.asp" > cowboy Festival < /a >. PLAYBOY has obtained the recommendation of "men's clothing" home page after Tmall's comprehensive evaluation, which once again proves the strength of Xiao Yu Jing.

In order to prepare for this Sales node, he has prepared nearly 8 million yuan worth of goods, ready to fight.

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< p > < strong > by PLAYBOY, PLAYBOY broke through successfully.

< p > from store opening to market acclaim, it took only half a year.

This time, how did Xiao Yujing break through the fierce competition of electricity suppliers? < /p >

< p > Xiao Yujing believes that cooperation with international brands is the key to their success.

That is, with the help of the influence of the international brand and the advantage of its localization operation, the domestic market can be opened rapidly through the e-commerce platform.

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< p > of course, in addition to brand calls, products must also have excellent quality in order to gain a firm foothold in the market.

Founded in 2001, it has been developing for many years. Now it has 400 sets of garment production equipment, 4 automatic hanging production lines, computer clothing and car equipment and automatic bag machine, and more than 2 million denim garments are produced annually.

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< p > reporter learned that in 2013, Liancheng passed the expert assessment of the National Standardization Committee and became Zhongshan cowboy clothing < /p >.

< p > the first national standardization good behavior of AAAA enterprises in packaging industry has also passed the international standardization production certification such as VF international quality and SGS social responsibility.

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Beyond P and brand and quality, Liancheng has worked hard in the field of design.

The US PLAYBOY company will provide the next season's popular pigments in advance.

On the basis of this, the Liancheng designers team integrated the popular elements in China, and finally designed all kinds of refreshing styles to help the products sell better.

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< p > the achievements in the field of electricity supplier depend on the strength of Liancheng's electricity supplier operation.

In 2013, a year of rapid development of e-commerce, Liancheng set up an operational team in Shanghai and recruited a group of industry elite.

At present, Liancheng has been concentrated in vip.com, Jingdong mall and other electronic business platforms, and the Shanghai branch's e-commerce technology team is planning to move to Zhongshan.

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< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > > union mode < /a > in the great surge of upsurge < /strong > /p >

The success of "P" Xiao Yujing not only made the PLAYBOY brand "localization" with the help of e-commerce, but also set off an e-commerce upsurge in the whole town.

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< p > reporter learned from Dayong town that more than 100 enterprises in the town have set up online shops in Taobao or Tmall.

Many large scale enterprises are optimistic about the "Liancheng mode", taking it as an example, trying to integrate with international famous brand enterprises and seek new development opportunities.

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< p > no doubt, Xiao Yujing's exploration of "Liancheng mode" not only provides reference for the medium calf enterprises to develop the electronic business platform, but also enhances the confidence in the pformation and upgrading of the jeans industry.

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< p > but looking to the future, Xiao Yujing has a bigger dream in the new kingdom of Electronic Commerce: using the operation experience of PLAYBOY, which is accumulated by the brand, to explore the way for the garment industry of Dayong and help it introduce more internationally famous brands and promote the development of the industry.

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< p > for this reason, Xiao Yujing is making more diversified attempts in the field of electricity supplier: to discuss with Tencent head office, see whether it can become the exclusive agent of WeChat payment function in Zhongshan; prepare to build an electricity supplier building in Tai Chung, build a platform and form a perfect service chain, so that more clothing companies that want to try the electricity supplier can take fewer detours and break through as soon as possible.

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