Jingdong: Race With Ali To Lift IPO Valuation

< p > Jingdong partners include fast passenger, good neighbors, good friends and other chain store convenience stores.

This is the first time that Jingdong has launched a wide range of business models after the O2O cooperation with Tang Long store in Shanxi. It is expected to cover all provincial capitals and prefecture level cities in China at the end of the year.

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< p > Jingdong retail business O2O strategy is divided into two core: information system and logistics system.

Jingdong and Alibaba have been sprinting IPO for a while, and Jingdong O2O strategy has attracted much attention. This is considered to be an important way for Jingdong to attract outside attention and lift valuations.

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< p > Jingdong will build two platforms. The first platform is based on LBS's O2O local living platform. In the future, every store can be found in Jingdong; the second Jingdong will have a APP covering Jingdong, which can locate various stores based on maps. It will also lead such services to the map and WeChat terminals, so as to realize the value of full channel services.

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< p > < strong > achieving the "point to point" logistics distribution system < /strong > < /p >.

< p > compared with ALI, < a href= "http://www.91se91.com/news/index_c.asp" > Jingdong < /a > has more advantages in logistics.

In the past, Jingdong has completed the distribution of the whole country and the city in terms of logistics. In the future, Jingdong will build a "real-time point to point" logistics distribution system based on the concept of O2O, and realize the logistics distribution system from the national network distribution to the city distribution, and then to the "point to point" logistics and distribution system.

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< p > if the user is sitting in the venue for coffee, there is a cafe downstairs, Jingdong staff will send coffee, this is the "real-time point to point" distribution system, is to create a real-time distribution system based on O2O, to achieve the local logistics point to point distribution service.

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< p > Hou Yi pointed out that there are several service standards for point to point logistics system. The first service standard is Jingdong O2O logistics standard, which must be delivered in one hour.

The second one is timing, and 24 hours to pick up the door or deliver door-to-door.

The third is to achieve 15 minute speed through convenience stores.

The fourth is door-to-door experience services, consumers online order, try and try to eat at the store.

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< p > besides, Jingdong has other value-added services, one is thermal insulation logistics, and the other two concepts are thermal insulation logistics, one is high temperature, the other is low temperature.

If the meal is hot, if you want to send cold storage is low temperature.

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< p > another is reverse logistics, not only the concept of return, but also the experience of home, underwear for girls, experience at home, and then purchase. After the experience, the store will pick up the surplus goods, which is reverse logistics. It is expected that these jobs will be completed in the first half year.

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< p > < strong > hope to open up the purchasing power to the retail industry < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > logistics distribution < /a > is only part of Jingdong's O2O strategy. According to Hou Yi's introduction, Jingdong will open its membership system in the future and analyze the big data based on store LBS.

In the future cooperation between Jingdong and chain stores, Jingdong can solve the distribution business on behalf of. Jingdong's Internet banking wallet and consumer credit will also be opened to convenience stores.

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< p > Hou Yi said Jingdong retail O2O is making three product lines.

The first is called small store mode. In the near future, not only convenience stores, drugstores, cake shops, Jingdong will also have this set of models for small shops that store community services.

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In addition, Jingdong will also launch the fresh O2O mode, and the large stores and farms that are cooperating with Jingdong will be launched quickly. Jingdong will share the original chain industry's low-cost logistics and supply chain system, and share the original capacity of P chain purchase and storage.

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< p > Jingdong will also specialize in chain O2O mode, mainly clothing, bags, shoes and hats and other commodities.

The core task of Jingdong O2O will be to bring the most fashionable and latest products in the store to the Internet.

Hou said that he will launch a pilot project with four thousand or five thousand major brand chains, and is expected to be launched in the near future.

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< p > these are not all Jingdong O2O plans. Hou Yi said that Jingdong is ready to sell Canadian seafood in June and to cooperate with convenience stores to sell ice cream in July.

Jingdong defined O2O should make use of the advantages of stores, chain stores and the Internet to create new chain formats.

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< p > signing ten thousand convenience stores, Jingdong and ERP software service providers SAP, IBM, Hai Ding, Fuji, Hong Ye, Hongye, starfish, Changyi and so on also signed a strategic cooperation agreement to jointly realize the retail business ERP system and Jingdong platform docking.

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< p > Jingdong claims that its cooperation with ERP software providers can meet the needs of all stores' inventory sales and all pactions, clearing links, logistics services and after-sale customer service links. It supports Jingdong's electronic membership card and mobile payment function.

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< p > < strong > accumulating two or three line cities users face challenges: < /strong > /p >

< p > from the layout, offline delivery is "a href=" http://www.91se91.com/news/index_c.asp "O2O < /a" layout of the "highlight."

Jingdong has a perfect logistics system. As of December 31, 2013, Jingdong has built 82 warehouses in 34 cities across the country, with a total area of over 1 million 300 thousand square meters.

Jingdong also has 1453 distribution stations and 209 self financing points in 460 cities across the country, with the conditions for implementing O2O.

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< p > China Electronic Commerce Research Center report pointed out that Jingdong cooperation of 10000 convenience stores, scattered in 15 cities, in addition to the North Canton, are two or three line cities, accumulate massive two or three line user resources, just fill the Jingdong user structure single short board.

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< p > the report thinks that Jingdong skips the platform itself to seek the cooperation of offline convenience stores, and learn from each other's advantages and disadvantages, which is another channel to open up the development of O2O.

In addition, the larger scale of Jingdong cooperation, coupled with the huge user base accumulation, will have a certain impact on Tmall supermarket. It will catch up with the pace of Suning O2O, and even form a surround, and increase market valuation, so as to gain more chips for a stable listing.

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< p > from now on, the strategic layout of Jingdong in the field of O2O needs to be tested.

At present, Jingdong has been working with Taiyuan Tangjiu convenience store. The data show that the amount of orders that Jingdong brings to the latter is thousands of orders. This is a real benefit. The head of Tangjiu convenience store also helps Jingdong platform.

But when partners increase, Jingdong O2O effect will be discounted.

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< p > on the other hand, Jingdong's models such as "delivering seafood", co operating ice cream and even trying to wear underwear to customers at home try to challenge users' consumption habits. It looks very good, but implementation is very difficult.

In particular, fresh food products are subject to food safety and other factors, and will invest more resources.

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< p > in addition, Jingdong helps offline stores to increase sales, and to share their online traffic to merchants is to sacrifice self operated traffic. According to regional cities, precise users are directed to cooperative stores in Jingdong online shops, to deal with scattered orders, sometimes the cost will be greater than sales itself, and there will inevitably be friction between Jingdong and offline businesses, which also test mutual trust relationship.

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< p > more importantly, logistics in Jingdong's O2O strategy is in an important position. Jingdong logistics personnel had a large number of distribution work every day. Nowadays, in the process of implementing "real-time point to point" distribution, reverse logistics and thermal insulation logistics, the pressure of logistics distribution personnel is increasing. How to solve the pressure of distribution personnel is also a problem that Jingdong needs to consider in the O2O strategy.

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