On The Display Skills Of Creating Gaoping Effective Clothing Store

　　 Store display It is the most common way to improve efficiency. Store display is usually divided into shelf display, wall clothing display, wall accessories display, window display. The effective use of shelf display can quickly attract customers' eyeballs and directly promote sales performance.

Display is one of the most important factors in the store. Franchisees, shopping guides and store managers all say that if sales are not ideal or there are problems, the first thing they want to do is to adjust their display.

In the store, salesmen usually display the latest products in the important position of the store, and display the bestsellers in other locations of the store according to the color, style and series. The new product has not been tested by the market, and needs to be guided to purchase. The best seller has been approved by consumers. This kind of classification can make consumers clear at a glance, thus shortening their decision-making time and improving the effect of "leveling effect".

When displaying and matching, pay attention to the overall coordination of the store. If there is a correlation between product lines, salespeople should consciously build these related series into a pleasant overall environment. Visually appeals to consumers enough to "seduce" consumption with aesthetic sense.

For UNIQLO, which is not fashionable enough and emphasizes the basic free style, it is not easy to realize Gaoping's experience. No bright new fashion design means that UNIQLO must work hard from other aspects.

stay Uniqlo In the store, models of human figures and posters are important people who communicate with customers and persuade customers to buy them. In these models, various basic styles of clothing show a sense of fashion within the reach of different colors and ingenious collocation.

Such a way of collocation has even produced a new word in Japan, Decoqlo, which takes half the English words Decoration and Uniqlo, meaning that the basic clothing of UNIQLO is used to highlight her personality. Clothing accessories 。

Therefore, once some goods are not sold well, human models will be quietly replaced by these costumes to push customers to buy. At the same time, the layout of goods in the store will also be adjusted accordingly.

If the product is really unpopular, when the shop assistant hears the customer that "if some parts are slightly modified" or "this dress looks unattractive", it will immediately give feedback to the headquarters, which will stop production.

Nearly half of Nanjing West Road's flagship stores have hung up on the "time limit" red brand, and many of them are new products launched during the season. In apparel retailing, this is not a common practice. General new products are rarely taken part in price cuts, but only when they are off season or grand festival are there any discount. Fast fashion brands such as ZARA and H&M are all the same.

Over time, this way will give consumers the suspicion that "the original price is too high", and the default psychology of "waiting for a while to lower prices", making the business of the stores not in the promotion period deserted. Another disadvantage of this approach is that "the price is too early to lose the original benefits, and if it is too late, it will lead to no stock of money." Ryui Masa, chairman and chief executive officer of Japan fast Marketing Limited, thinks: "operators need to judge what is the best time to cut prices?"

Similarly, the way of promotion should be varied and changing. There is a clothing store in Shenzhen that puts forward "age = discounts and discounts on you!" during the activity, if you produce a valid certificate to prove your birthday, you can get a few discount in that year. For example, 86 years of birth, 14% off, 51 years of birth, 49% off. This is a promotional plan designed by the author for the "38" festival of a women's clothing brand, which has attracted numerous discussions in the locals due to the publicity in advance, and the preparations for goods are adequate.

This sales promotion method makes full use of the psychology that people love to take advantage of the advantages, and mobilizes the enthusiasm of the guests to participate in the strategy with their own pricing strategy, so as to achieve the purpose of dumping stocks and increasing the sale of genuine products. It turned out that most of the products sold in the final sale were concentrated in 6 - 25% off, a few odd 50 percent off, did not appear 60 percent off, the reason is very simple, because the born in 40s is already nearly 70 years old, it is very difficult to come out to join in the bustle. The inspiration for designing this promotion is derived from the activity of a cosmetics selling discount in the TV sales.