Can Shoe Enterprises Go Against The Trend In The Financial Crisis?

The price of raw materials is high, the appreciation of RMB is RMB, and the cost of labor is rising.

Under the financial crisis, China's economy has been affected to varying degrees. How is Zhongshan's situation? Can the Zhongshan enterprises "turn danger into machine" and go against the market?

This newspaper has selected different types of enterprises in Zhongshan to scan their survival picture in the financial cold winter, and find a way for enterprises to break through.

Under the background of financial tsunami, Zhongshan has not been spared, showing that the growth rate of major economic indicators has dropped substantially, real estate prices have dropped by 30%, and Zhongshan SMEs have been closed down and pferred to 956 enterprises.

In this regard, Chen Genkai, Secretary of the municipal Party committee, said that there were more than 3000 net increase enterprises in Zhongshan, and the main economic indicators in Zhongshan grew faster than the average level in the province. The economic structure was relatively reasonable and the number of enterprises increased steadily. Next year's "3. 28" project was more optimistic, especially the series of policies such as increasing investment in key projects and stimulating domestic demand by national, provincial and municipal sectors.

"But we can not ignore the fact that the number of new enterprises has been increased by more than 3000 compared with those of enterprises that have been shut down. The closing of enterprises is basically the same in 2006, 2007 and 2008, compared with the same period in 1-9 months."

Chen Genkai said.

According to statistics from the industry and Commerce Department, 1-9 new businesses were added in Zhongshan in 4235 months, and 1349 enterprises were cancelled, and 2886 enterprises in Zhongshan increased by net.

In this regard, Chen Genkai said that the good momentum of Zhongshan's economic development has not changed this year, for example, the growth of several major economic indicators is higher than the average level of the province, and the total economic volume is still expected to rank fifth in the province.

Chen Genkai pointed out that next year's economic work has two priorities: first, increase investment in infrastructure, including pportation, urban construction, environmental protection, education, health and culture; and two, expand domestic demand.

In June, Zhongshan's gross industrial output value increased by 337 billion 400 million yuan, an increase of 14.3% compared with the same period last year, and the fixed assets investment increased by 36 billion 160 million yuan, an increase of 16.8% over the same period last year; the general revenue of the local government increased by 10.1% yuan; the total revenue of local governments increased by 16.9% over the same period last year; the total income of the local two taxes (excluding customs agents) was 20 billion 530 million yuan, an increase of 17.4%. compared with the same period last year. The case of Mingyang wind power: 1, Mingyang wind power: voluntarily abandoning the low end market type of enterprises: self innovation and breakthrough measures: timely adjustment of industrial structure and upgrading, and breakout effect: next year's orders are over 10 billion. Data speak, according to the Municipal Bureau of statistics, 1-10

According to Wang Jinfa, vice president of Guangdong Mingyang Wind Power Technology Co., Ltd., this year, the output value of enterprises is expected to reach 2 billion. Based on the price of 9 million -1000 per typhoon, the conservative estimate is that the order will exceed 10 billion yuan next year.

"This round of crisis also has some impact on the company, such as financing difficulties, but the opportunity is still greater than difficulties: on the one hand, through the adjustment of the national financial policy, financing difficulties have basically been resolved; on the other hand, the government has increased support, and we have recently applied for a $60 million support fund, which is currently under the expert review stage."

Wang Jinfa said, "we started with distribution boxes. After 15 years of development, fans accounted for most of the proportion. High voltage frequency converters, high and low voltage switchgear and so on have also been pformed into intelligent ones, and the distribution boxes have been shut down.

We take precautions, grasp the direction of development of the industry, combine with the national development policies, carry out industrial restructuring and upgrading in a timely manner, and voluntarily give up some low-end low value products market, which is a very important reason for us to go against the market.

2 Xia Hu family: 7 million every year for innovation and enterprise type: specialized in domestic sales and breakthrough measures: do fine and strong, do not strive for big breakout results: output value keeps up 5% year-on-year growth. Influenced by the price of raw materials and other factors, the cost of clothing has greatly improved, and the financial turmoil has inhibited domestic and foreign consumption demand, and the garment manufacturing industry is facing development predicament.

Guo Changqi, chairman of Shaxi town Xia Hu Shijia dress Co., Ltd., said that the market crisis of the clothing industry brought by the financial turmoil will not end for a while. "A good garment is the result of good coordination with all aspects of the supply chain. Under the financial turmoil, the cooperation of suppliers is particularly important. Only by working together can we win the market and tide over difficulties."

It is understood that in order to cope with the financial turmoil, Xia Hu family put forward the idea of "doing fine, strong but not big": on the one hand, continue to take the road of brand, aim at the high-end market, invest not less than 7 million yuan per year for product innovation; on the other hand, innovate sales concept and expand channels, maintain zero inventory, ensure cash flow, and enable enterprises to develop healthily.

He said that although the growth of Xia Lake family did not increase in the past year, its output value still maintained an increase of 5% over the previous year.

(3) Shun Fu Holdings: in the domestic market of military shoes, the types of enterprises: export to domestic sales and breakout measures: quality and service in the domestic market. The domestic sales will increase by at least 20% next year. Shun Fu Holding Co., Ltd. is a large foreign shoe processing enterprise in Zhongshan. It is mainly a well-known brand foundry. Its products include all kinds of casual shoes, safety shoes and military shoes. The vast majority of products are exported for sale, covering more than 50 countries in the world.

For the export-oriented enterprises such as Shun Fu holdings, the financial crisis has great impact.

This year, the total annual volume of enterprises decreased by 4% compared with the same period last year, and the profit rate dropped by 3%. However, the total value of exports has not decreased, but has risen by 4%. The main secret lies in the strategy of export to domestic sales.

"We all know that the mainland is a huge market, but it has always been used to export, and dare not try the domestic market."

He Shuhui, head of Shun Fu holdings, believes that the concept of domestic sales is not a concept.

Starting from this year, Shun Fu holdings aimed at the domestic army shoe market.

Due to its high quality and good service, Shun Fu Holdings has won several major military shoe orders and opened the domestic market.

He Shuhui said that the "Shun Fu" holding the sweetness will further expand the domestic market, and the next target will be petroleum, chemical and other fields.

Besides, enterprises have also taken orders from some mainland processing enterprises to earn extra money.

Since June this year, about 300000 other pairs of shoes have been OEM for other enterprises. The orders are mainly from Guangzhou and Dongguan.

He Shuhui expects that Shun Fu holdings will increase its sales volume by at least 20%. per year next year, responsible editor: Yang Jing