Interpretation Of The Marketing Way Of Lingerie Shops

< p > < strong > 1, women < a href= "http://www.91se91.com/news/index_c.asp" > underwear < /a > consumption capacity improvement < /strong > /p >

< p > according to statistics, 200 million of the 600 million women in China belong to the right age population wearing brassiere, the annual consumption bra capacity is over 600 million, and the annual sales volume is about 15 billion yuan.

Expert analysis shows that China is the fastest growing country in the world in terms of underwear and related industries, and the market is still in its infancy.

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< p > among them, Zhejiang and Guangdong, Sichuan, Shandong and other provinces have always been regarded as strategic fortress by second line < a href= "http://www.91se91.com/news/index_c.asp" > underwear brand < /a >. The main second line underwear brands in China are mainly Guangdong Chaoyang and Nanhai Yanbu brand.

But with the promotion of underwear requirements and underwear consumption ability of women, the demand for high-end underwear is rising.

At present, the high-end bra with retail price of more than 200 yuan accounts for 10% of the market sales, accounting for about 30% of the sales volume, and the market capacity reaches 5 billion yuan.

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< p > the industry believes that at present, the development of the garment industry is becoming more mature, the cost is gradually pparent, and the profit space has been compressed repeatedly. However, the underwear industry has been rising in China for 20 years, and the cost is rarely known to the outsiders, so the underwear industry is also known as the "last piece of cake in the clothing industry".

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< p > data show that over the past few years, the domestic underwear market has been growing at an average annual rate of two digits. Therefore, some experts predict that in the next 5 years, China's underwear market will have a sales volume of 500 billion yuan, and its annual growth rate will reach 20%.

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< p > < strong > two, investment opportunities < /strong > /p >

< p > < strong > net profit is around 50% < /strong > < /p >.

< p > it is understood that most of the domestic brands currently have no requirements for gold in respect of underwear "a href=" http://www.91se91.com/news/index_c.asp "franchised store" /a ", but there are provisions for the first purchase amount.

The specific amount varies depending on the size of the franchised store.

In addition, you need to pay 5000 yuan to 10 thousand yuan margin when joining.

Generally speaking, there is little difference between different grades of underwear stores in terms of decoration and rent.

Brand franchising provides free brand unified storefront design drawings.

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< p > generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

A first-rate brand like Ttiumph, the first purchase amount is generally around 10-20 yuan, and its purchase price is 2/3 of the retail price of the market.

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< p > and the value of the second-line brand's first purchase is between 15 thousand yuan and 50 thousand yuan, and the average delivery price is 4 to 55% off of the retail price.

According to the analysis, although the profit margin of the two or three line brand is relatively high, but because the price of the commodity itself is relatively low, the income of single product is not much, so it is especially dependent on the sales volume.

While the profit margin of first-line brand is relatively low, but the price of single product is high, and the profit is not low.

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< p > in addition, the first-line brand has higher capital requirements for franchisees, but its own sales supporting services are relatively sound, while relying on popularity and product quality, it is easier to get consumers' trust.

The overall gross profit of underwear stores is around 50%.

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