Interpretation Of Clothing Store How To Find The Core Of Sales

The concept of fashion clothing is very extensive. It can involve all kinds of clothing and accessories, and it emphasizes the symbolic meaning of fashion more than the fashion concept, and attaches importance to the actual performance. Therefore, fashion clothes often use a certain or a few popular elements for design, such as color, style, fabric, etc., so that the fashion features of clothes are very prominent. Generally speaking, the costumes are expressed in the commonality of fashion. Because the life cycle of fashion apparel is short, most of them are clothing with medium and high rank, and its popular characteristics are more important than brand image, so it is suitable for multi brand combination operation in marketing.

　　 Upscale women's wear Generally speaking, it is a high-end garment with the emphasis on design originality and the designer brand as the representative. The high-end women's clothing has incorporated considerable innovative consciousness and aesthetic elements in modeling, material selection and production. It pays attention to the cultural taste and connotation in the use occasions and purposes. The high-end women's clothing embodies the need of social etiquette in the civilized society, and emphasizes the status and identity of the wearer. Because of its high price and special market positioning, high-end women's clothing is also different from other categories of clothing in marketing, usually in the form of exclusive stores. The VMD design of high-end women's clothing stores should be based on the pursuit of taste, personality, embodiment of exquisite and elegant style, and the overall sense and artistic atmosphere are not comparable to the general clothing stores.

In a strict sense, men's clothing does not refer to men's clothing, but refers to formal dress, formal dress and so on. With the gradual change of dress concept, the category of men's clothing has been expanded, but it is still limited to social and business costumes. Men's clothing is relatively simple in form, but it is characterized by excellent workmanship and exquisite science. Brand management In general, brand image is the focus of publicity. Therefore, there is "men's wear cards, ladies wear wear" one said. The VMD strategy of men's clothing store must emphasize the common characteristics of the clothing category and display the brand's personality style and image characteristics.

along with Clothes & Accessories The concept is increasingly tending towards nature, independence and freedom. Casual dress has become a large category and has developed many categories, such as sports and leisure, business and leisure, home and leisure. Casual clothes, no matter in style, material and color, reflect the characteristics of relaxed, free and unfettered, such as natural materials and knitwear are widely used in casual wear. Casual clothing has strong applicability and large market space, so it is suitable for operation as a popular brand, and is more common in chain operation. In the design of VMD, casual clothing can be very flexible and free, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and picked easily.

People wear sportswear not only for the needs of sports activities, but also for their physical and mental health, courage and undaunted spirit. Sportswear is a clothing type that all young people love. Sportswear is also suitable for brand management. In fact, sportswear has many famous and even top brands, such as Nike (NIKE). The sportsmanship's VMD program focuses on the spirit of sport and the heroism of human beings transcending themselves and striving for excellence. Generally speaking, sports and sports are obviously represented as brand images, so that they can cater to the worship psychology of customers.

Underwear is a kind of personalized clothing, used for private personal living space, and also a personalized garment, which requires the wearer to be highly fit in body and character. Because underwear is close to the human body, it is highly demanding for workmanship, materials and styles. Therefore, it is widely valued. There are many famous underwear brands worldwide. Because women's underwear is an important category, special brand management should be adopted to attract customers with brand image and excellent quality. When underwear is displayed, the display of product quality and fabric and style is the focal point. Therefore, it is suitable for using standard human models to display.