Ways To Promote Channel Management Skills

Brand shoe companies will develop new products every quarter. Unlike some classic shoes that have been tested by the market, the market acceptance of new products is still unknown. Most agents, including brand shoe companies, can not judge the future of new products. How can channel providers accept new products, especially new products?

At present, most of the shoe companies use a futures buying system, which provides a lot of expansion space for channel promotion. After the launch of new products, most of them will require regional agents to book a portion of the goods, depending on the size and operation of the regions. Generally speaking, this kind of new product promotion effect is very limited. As for the promotion of new products, we suggest that brand shoe enterprises start from here and give preferential policies to agents so as to obtain a large number of new orders from agents.

increase Order-placing meeting Quality. The order of shoe enterprises should be shifted from quantity to quality, such as the total pattern of agents, the ratio of products with different styles, etc. Only by correctly evaluating the proportion of styles and styles required by various regions can the shoes made by agents be more marketable.

Relax and retreat Exchange policy 。 In order to meet certain requirements, the agent with a certain number of orders can provide a looser policy of return than conventional products, so as to reduce the worries of agents. But before launching this policy, shoe manufacturers must supplement the incentive system of new product sales so as not to neglect the promotion of new products.

Increase the advertising cost of new products. Many shoe enterprises are using the way of restitution to stimulate the purchase of agents, such as the purchase amount of 100 thousand, the return of 3000 yuan advertising fees. When launching new products, shoes enterprises may wish to carry forward this method. The number of shoes purchased should be specified, how much advertising fee will be given, and how much advertising support will be given to new products and regular products.

　　 Collocation promotion 。 Brand shoe companies always have some classic shoes that are always selling well, and a series of new products can also be promoted with these classic models. The proportion of matching is very important. Some companies, when matching new products, simply ask agents to set up enough new products according to the order of old products. New products that lack market support can not open the market, so that agents can only fill the new product deficit with the profits of classic products that have been well managed. In this case, the worst result is likely to happen: unprofitable agents are not complaining, but are turning their competitors.

Gift in kind. Container support and promotional small gifts are the most popular channel promotional gifts for shoe companies. It is worth noting that some enterprises have paid enough attention to promotional gifts, but have neglected the promotion of channels themselves. For example, a shoe area to promote the summer series new products, carefully prepared tens of thousands of small electric fans as terminal promotional gifts, but due to the agency level promotion is not in place, many agents do not want to buy new orders, these small fans can only pile up in the enterprise warehouse, and even can not reach the terminal. Therefore, the premise of choosing a gift is that shoe enterprises have already done the basic work of channel promotion.

Before a series of new products are on the market, if brand shoe enterprises can carry out a series of initiatives, they will also significantly enhance the effect of channel promotion. Besides advertising in the media, there are some better ways, such as making news. Nike's Jordan series basketball shoes have been coming to the twenty-third generation, and almost every generation has been concerned about the news media.

Another key task in channel promotion is agent feedback. After all, not every shoe item is a best seller. At that time, some outstanding agents who need to do trial marketing are required to provide sales situation for shoe enterprises, which are best sellers, which are flat sales and which are unsalable, so that shoes companies can timely adjust the structure and promotion direction of shoes.