CHIC: China'S Garment Industry Will Usher In Opportunities For Pformation And Innovation.

< p > the twenty-second China International a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "href=" > dress > Expo > (26) opened in Beijing.

It is noteworthy that in this year's top exhibition of China's clothing industry, people will not only see dazzling clothing and brand competition, but also see more and more Chinese enterprises turning from homogenization competition to technological innovation to enter the high value-added field in the industrial chain.

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< p > March 26th, Zhang Daili, chairman of Qingdao red collar group, will display "global suit senior supplier platform" on CHIC2014.

This is not only a software system, but also a disruptive innovation of the development mode.

It is learnt that orders can come from the United States continuously on this platform.

After data volume is carried out, data is pmitted into the database through the Internet.

In Qingdao, the 35 workstations in this department can be directly connected to the database, and adjust the corresponding version according to the customer data, and then directly cut through the automatic cutting equipment.

It takes only seven days from initial personality design to final garment delivery.

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Similarly, in this CHIC, people will also see another custom brand, P.

On its website, you only need to click the mouse lightly. According to the alternatives, you can choose colors, materials and even models. Finally, you can attach DIY to a pair of balls, a href= "http://www.91se91.com/" target= "_blank" > shoes "/a".

Customers will soon enter production after design, and consumers will be able to wear their own shoes for 7 days, which is much shorter than Nike's 5 weeks.

It is reported that in the future, they will also try to customize clothing, bags and so on, and even promote the "cloud factory" mode.

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From a point of view, these vivid examples are typical representatives of mass customization in domestic garment industry, and also a microcosm of the pformation of domestic clothing brands. Chinese enterprises are turning from the initial simple processing production and homogenization competition to technological innovation to enter the high value-added industry on the industrial chain P.

In fact, since the reform and opening up, great changes have taken place in the domestic garment industry, both in terms of market environment and industrial elements.

According to the view of the industry, the apparel industry has entered a new stage of development as a whole. The development mode of investment driven, scale expansion and export oriented must undergo a major pformation, and the pformation and upgrading of the industry is imminent.

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< p > China's < a href= "http://www.91se91.com/" target= "_blank" > textile /a > Industry Federation experts said that the key to pformation is to change from scale growth to connotative growth.

From a technical point of view, it is worth noting that some leading garment enterprises in China are accelerating the establishment of a crucial global thinking and marketing concept and participating in international competition.

At present, Shandong Ruyi group has established creative design center and fashion creative center in Italy, UK, Japan and South Korea. In China, it has established "the platform of scientific and technological innovation," with the "national enterprise technology center" "national post doctoral research workstation" and other 6 major platforms.

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At the same time, in terms of business mode, P is also facing the process of reshaping. One of its core is to solve the problem of what value the product or service can produce for customers. The solution is to always innovate based on the industry and its own characteristics.

Insiders said that the current garment industry must adapt to the development of the Internet and meet the needs of consumers in new ways and means.

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< p > in recent years, with the rapid development of the online shopping market, the online and offline connections of garment industry are becoming more and more closely linked, showing the new trend of industrial chain integration.

Jiangsu's aldun men's clothing, which has been insisting on directly managing retail stores, has long been in Taobao and Jingdong mall. The men's clothing brand from Dalian, founded by Yang Yang, set up a youthful search engine for young and cutting-edge people, and began to march into the Internet market; while the leader of the "pink brand" pink big cloth brand, after the success of the electronic business platform, put its eyes on the development of offline channels, hoping to achieve the full integration of online and offline businesses through the CHIC2014 platform.

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< p > it is reported that Chinese gold jewellery and silver jewelry have also seen the need for integration, and plan to cooperate with women's clothing channels on CHIC2014.

In addition, the famous men's clothing such as the odd and the wolf's family will also focus on the new O2O (online to offline) mode during the exhibition. They want to attract users to online maintenance through the advantage of offline stores, while online customers can also experience offline services.

All of these show the new expanding demand and development trend of the apparel industry chain from the side, thus bringing new opportunities to the development of the industry.

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< p > it is foreseeable that on this CHIC, it will be a good opportunity to reflect and test the progress of domestic garment industry and the new trend of the industry.

In addition, as China's largest apparel industry exhibition, CHIC has been playing an important role in the industry service platform in recent years.

In the face of the innovation mode and the enhancement of international competitiveness of the domestic garment industry, can the CHIC continue to provide inspiration and assistance to the industry in terms of resources, modes and channels, and also provide innovative services urgently needed by the industry and enterprises, which deserve the attention of the industry.

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