The Sixteenth China (Jinjiang) International Footwear Expo

April 1st, the sixteenth China (Jinjiang) International shoes The press conference was held in Beijing. The meeting was presided over by Lin Huiling, Minister of Propaganda Department of Jinjiang Municipal Committee. Jinjiang mayor Liu Wenru introduced the new exhibition and answered reporters' questions.

When it comes to the planning of the shoe fair, Liu Wenru believes that in the data age, how to successfully use the online and offline interaction mode in Jinjiang is very critical. He said that in line with the changes in the trend of business consumption, more than 70% of Jinjiang shoe enterprises set up online sales platform and 8000 new online stores. At present, there are more than 70 thousand online stores in Jinjiang. The volume of transactions exceeded 38 billion yuan last year, ranking first in Fujian Province, and has become a key area in the field of electronic commerce in the whole country.

At the same time, Liu Wenru mentioned this year's Shoe Fair On the basis of the "online shoe fair", the Chinese domain name will be changed to "China Shoe Expo". At the same time, the national union network will be invited to promote the "China Shoe Expo" through the online platform. The 3D virtual exhibition project is set up on the website. It uses the huge database resources accumulated by previous shoe fair to guide enterprises to enter the 3D exhibition hall, and strive to create a never-ending 3D virtual shoe fair. It will provide information exchange platform for footwear enterprises and high-quality buyers to participate in the exhibition, and create more opportunities for business cooperation.

Liu Wenru said: "nowadays e-commerce has become a broad road for Jinjiang enterprises to broaden their marketing channels." In the face of this wave of electricity suppliers, Jinjiang embarked on the planning and construction of a professional e-business Industrial Park, including China's shoe capital e-commerce center, including logistics, warehousing, industrial design, advertising and other industries in 2012, in order to attract more high-quality e-commerce project talents and supporting enterprises to enter, expand and strengthen the e-commerce industry, and promote the upgrading of local traditional manufacturing industries.

In the era of rapid development of e-commerce, Liu Wenru stressed that Jinjiang should continue to compete in the market to seize the market opportunities and maintain the leading edge. We must make room for innovation and implement the strategy of innovation driven and take the road of differentiation. To promote Jinjiang's transformation from "manufacturing base" to "intelligent manufacturing city", leading industrial transformation and upgrading, seizing the high-end links of industrial value chain, and breaking through the dilemma of homogenization competition.

It is reported that the sixteenth China ( Jinjiang The international shoe Fair will be held on April 18, 2014 ~21 in Jinjiang, China shoes city. This year's exhibition will open up with the help of Taiwan pavilion to help enterprises with better technology, accelerate transformation with innovation, and seize the new and high level upgrading mode with the help of city card.