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    Create A Business Week With Strong Business Atmosphere.

    2014/4/4 22:35:00 83

    Fashion WeekBusinessFashion

    < p > nowadays, the active local brands in China fashion week include mature garment brands, < a target= "_blank" href= "http://www.91se91.com/", designer /a brand, and young pioneer designers. How to create a fashionable fashion week with strong business atmosphere is still a long way to go for Fashion Week organizers.

    < /p >


    Less than p ago, Lssey Miyake mobile art fashion show ended the Mercedes Benz China International Fashion Week 2014/2015 autumn and winter painting.

    The 8 day fashion week, whether brand, institution, designer or special release, has increased significantly over the same period last week.

    Is this an accidental phenomenon, or is the fashion week platform enhanced in its function, attracting more brands to enter? < /p >


    "P" added the brand commercial value to the first visit of President Xi Jinping and his wife in March last year.

    In March 25th, on the opening day of fashion week, "the chairman's dress for local brand" a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "http://www.91se91.com/" > clothing "less than the plate shares rose" the news occupies the headlines of the major media, local brand and designer brand have become the focus of attention for a while.

    In this fashion week, designer brand not only occupies more than half of the quantity, but also strengthens the brand commercial value, which has become an important aspect of designer's consideration.

    < /p >


    < p > the designer of Liangzi, who is known for its promotion and use of glistening silk, has chosen the high-end boutique TANGY collection's 2014 quality conference to be selected in the outfield, the new light world department store, and the static exhibition of Liangzi silk fashion and the excavation and protection of the Chinese native fabric during the fashion week.

    < /p >


    < p > the movements of the two men's wear designers are concerned.

    Ji Wenbo joined his designer brand and wine culture in October last year, and has made persistent efforts to launch the sub brand JWB for young consumer groups.

    Wang Yutao's Beautyberry men's wear series has always been known for its high appreciation and is also one of the most popular shows in fashion week.

    However, this season, the designer pursued the tight fitting design of the male line and launched the autumn and winter series with the characteristics of high waist and broad shoulders.

    < /p >


    < p > after the Korean drama "you from the stars" is hot, this season, China's a href= "http://www.91se91.com/news/index_f.asp" > Fashion Week < /a > also has a commercial Korean wave on the stage.

    The joint launch of 5 Korean designers not only shows the diversity of Korean fashion design styles, but also is a part of the Korean Fashion China China Cooperation Fair. The event has also been supported by the Ministry of culture, sports and tourism of Korea.

    < /p >


    < p > focusing on young consumer groups this year, Chao brand CRZ from Guangdong entered fashion week for the first time, showing the interpretation of clothing and tide culture.

    Today, 80 and 90 groups become the main force of market consumption.

    < /p >


    < p > last October 28th, CABBEEN < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > (China) Limited was listed on the main board of Hongkong, issuing 175 million shares, raising a total of about HK $443 million, and was therefore absent from the fashion week of October last year.

    The brand returned to zero, and Yang Ziming, chairman and director of art, chose the design center as the venue to launch the competition, not only with young designers, but also the theme of "CABBEEN! CABBEEN!".

    < /p >


    < p > Yang Ziming explained to this: "the exclamation mark in the theme represents the style of CABBEEN as always, and the question mark represents the exploration of the future."

    < /p >


    < p > he also appealed to more young designers to participate in fashion week.

    < /p >


    < p > by the launch of the first China Light business men's wear design competition of "saint's Cup", the company announced its repositioning of the brand.

    Papini, the brand director of Hunan Saint - west company, said that the growth rate of the Chinese men's wear market will remain at 5% in the next 5 years. At the same time, with the entry of more international brands, the market space of local brands will be squeezed.

    < /p >


    < p > young designers themselves are part of the young consumer group. Their design also reflects the future of the design.

    Following the launch of the 10+3SHOWROOM display unit to support young pioneer designers in the previous season, the fashion week organizers fixed the exhibition as a permanent unit, and joined the Sharon forum and dynamic release.

    < /p >


    < p > to take social responsibility seriously, environment, technology and art have become the most talked about topics in this fashion week.

    If Pan Yiliang's theme of "split up" is a series of men's and women's clothing, which expresses the concern of the Taiwan designer for material and spiritual, economic and environmental concerns, then the release of men's clothing and the new release of Hu Sheguang's Silk Scarf brand, which are dancing with wolves, point to haze weather and let models bring fashion masks.

    < /p >


    < p > Chen's D NIM fashion cowboy series, printing the oil paintings of Austria painters on the jeans.

    In addition to artistic expression, this release is more scientific, emphasizing the use of new high-tech fabrics and new water tank technology.

    Designers use laser engraving and washing, 3D fabrics and so on.

    < /p >


    < p > at the university press conference held by Beijing Institute Of Fashion Technology and Taiwan practical University, Wang Dusen, director of commodity sales, appeared in the "North clothing and song" scholarship awards ceremony as an award winner.

    Wang Dusen said that the establishment of the Song Arts Fund is a part of corporate social responsibility. At present, the fund has cooperated with many institutions in China to provide more funds and practical support for young designers.

    < /p >


    < p > as the exchange program with the London Fashion Week, the British designer brand PREEN landed on the stage of China fashion week.

    PREEN became famous in London Fashion Week, but its commercial development was after its New York fashion week.

    Nowadays, the active local brands in China fashion week include mature clothing brands, designer brands and young pioneer designers. How to build a fashionable fashion week has a long way to go for Fashion Week organizers.

    < /p >

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