How To Do Well Marketing Management And Performance Management Of Stores

"P >" in today's society, the competition in the retail industry is becoming more and more exciting. In order to keep a foothold in the society, it is necessary to defeat the competitors and expand the consumer market. In the first place, we need to market the surrounding business circle, consumption capacity, consumer objects and competitors. In the market, what is the purpose of our city tone and the targeted measures for the result of the market adjustment.

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< p > for example: < a href= "http://www.91se91.com/news/index_c.asp" > commodity structure < /a >, then we should learn from each other's weaknesses and constantly enrich our products. As a store, first of all, the choice of customers for shopping malls should first be the choice of commodities, the choice of prices, whether we can achieve one-stop shopping and enhance customer's consumption ability.

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< p > then, what measures will we take? What is a href= "http://www.91se91.com/news/index_c.asp"? "Promotion method < /a" to attract customers? That is the decision of competitive strategy and the effectiveness of promotional activities, whether it can attract customers to shopping malls for shopping and consumption, which is a crucial decision.

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< p > to do well a href= "http://www.91se91.com/news/index_c.asp" > performance management < /a > first of all, we must determine the target and individual goal of the branch, because it is difficult to fully mobilize the improvement of personal performance without regard to personal goals.

If we want to improve this, we must have a sense of change in our thinking, and manage employees in the core of "let me do" into "I want to do".

In our current performance creation, we should do our best to increase revenue and reduce expenditure.

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< p > how to do a good job of open source: first, increase sales revenue, increase gross profit income, gross profit adjustment, increase profit income, make full use of the potential of suppliers, cooperate with suppliers to do a good job in commodity sales, get suppliers' cost sponsorship and commodity support. This link is very important. As long as cooperation is good, it will be a virtuous circle to create benefits for the market.

How to do a good job of throttling: we should work hard on the cost of operation, make reasonable prediction and control for every expense, follow up the results, make reasonable analysis of the cost of exceeding the standard, and take effective measures to achieve the goal.

Through the implementation of these works, we also made some publicity slogans in the mall, which can inspire the enthusiasm of all the staff in the branch, and how our managers need to create a team's working atmosphere and working atmosphere.

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< p > the core of the company's performance appraisal is to provide all the staff in the branch offices with active driving force in their posts, and the work behavior of each assessed person can be guided to evaluate, and the final result of the work can be reasonably rewarded. It will promote the self recognition, self-improvement and self growth of every employee, and the company will also get the growth and efficiency recovery of the performance in this process.

For the branch, the difference between the rating and the evaluation should be reflected in the aspects of salary, promotion, use and training. This is also crucial to the development of the company, and it can overcome some work error effects and promote the overall improvement of the work.

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