Development Of Fabric Enterprises Depends On Research And Development To Win Market By Differentiation.

In the face of the market downturn and the poor economic environment, Xu Guang enterprise's Limited by Share Ltd business is research and Development Associate, He Shixian said that for a long time, Xu Rong Group directly cooperated with well-known brands at home and abroad, such as ADIDAS, Puma, ZARA, Lining, Muse and bang Wei, and so on. The customer environment was relatively wide, and the market environment had little impact on the company. In 2013, the performance of Xu Rong group increased by 12%. The key to the steady development of the group is that the enterprise relies on product development rather than simply cutting prices.

The enterprise keeps the price of the product stable by constantly bringing forth the new to bring forth new products, so as to realize the profit of the product. Every year, the cost of investment in the product development of Xu Rong group reaches 10 million ~1500 yuan, and the mainland based organization can develop more than 3000 kinds of fabric products every year.

He Shixian said: "the textile industry is not a sunset industry, but a popular industry. Xu Rong's biggest core competitiveness is constantly innovating research and development, guiding the market and enhancing brand loyalty, thereby seeking the development of enterprise brand.

The changing market demand, science and technology, outdoor functions, etc. Chemical fiber fabrics Products are becoming more and more abundant. How to improve the differentiation of products is the key to the development of enterprises. The same as Xu Rong Group, seeking innovation and changing, developing new products and keeping the industry leading are the foundation for the success of Xingxing group. At the same time, another key to success is to focus on customer communication and establish mutual trust to provide quick response services to meet customer requirements.

Xiang Xing, director of marketing to China (Group) Co., Ltd., told reporters that there are many enterprises that can produce similar products. But what is most important to the company is to maintain good communication and communication with customers and provide the best service to customers at the fastest speed. In particular, for some small batch and multi batch purchase orders, Xingxing is strengthening the docking and communication with customers, providing customers with close fitting solutions, adding new equipment and targeted corresponding windows, and meeting the customers' needs as far as possible, so as to win the market with differentiated products. Fang Zhengping said, "although the industry environment is not ideal, we are confident that we can achieve a smooth transition through our own efforts."

Fashion is the value of Jianye products. Fashion is the label of Jianye products. "Fast" and "new" are the biggest characteristics of Jianye industry. Jianye textile has a professional R & D team. It has 20 innovations, 1000 innovations per year, and hundreds of technological innovations every year. Yan Huaying, general manager of Guangdong Jianye Textile Group Co., Ltd., said that as a fast fashion fabric supplier, what the market needs will produce. Jianye textile started planning, development, production, sample and feedback collection a year ago, combined with the trend of fashion, providing the latest products for customers and markets at the fastest speed.

　　 Yan Hua Ying "Fast fashion sells time." At the same time, Yan Huaying also frankly said that as a fast fashion fabric, the quality is definitely not comparable to that of Armani, DIOR and other brand customer needs. Each brand has its own advantages and limitations. Jianye textile meets the needs of youth and fashion customers, focusing on popularity, new fast and low price. At the same time, Jianye textile creatively introduced the Six Sigma mode of manufacturing to customer service area. Customers can not only buy satisfactory products, but also quickly get popular fabric solution through Jianye textile.

The development of garment industry determines the market of accessories industry. With the integration of global textile trade, the excipient industry has also developed rapidly. With 50 years of history and the "button Empire", the Taiwanese capital company, oriole group, insists on building a brand, a high quality product for the market and customers.

　　 Orito All products from the process, materials, design, product application are all original independent research and development, and the new products of the company accounted for 70% of the world. According to Wei Wenshuang, President of the Guangzhou based wewin button Company Limited, the sales of the light button part of the European group of more than 600 million yuan RMB, an increase of 32% over the same period of 2013.

As the excipient, the unit price of buttons is not high, how to expand profits and seek new sales mode is the problem that the excipient enterprises are pondering. At the exhibition, the products of Ou Lido also cover products such as sewing thread, hot drill, lace and so on, while the "integrated accessories" is the new direction that Europe seeks for its own sales. In fact, many single products are not expensive, but after exporting abroad, the price of clothing is very high. However, how to shorten the access and better serve customers need to integrate multiple brands with high value and good reputation, make their own style, and achieve greater balance in the field of non conflict. Wei Wenshuang said, "the one-stop accessories" that Europe wants to do is to integrate brands, achieve vertical division of labor, solve the needs of market and popularity, and enable customers to get better service. At the same time, the product is not a price problem, but a value problem.

To sum up, it is not hard to see that every fabric enterprise is looking for a road suitable for itself and adapting to the market. Now is no longer the era of what customers want to produce, but to continuously innovate and develop new products for customers to choose. Only by producing differentiated products that adapt to the market can we remain invincible and develop in the long run.