Demand For Baby Products Surges In India, International Brands Compete For Market

India is the second largest populous country in the world. The infant birth rate is 2.7, and the population is growing rapidly. In a few years, it will replace China as the largest population. At the same time, the middle class population in India has also increased rapidly. Such families generally have two or three children. Based on these circumstances, India has become a huge market for baby products.

The baby market in India is like a tempting cake. International Baby brands have entered India, including Italy's Brevi, Japan's Combi, Australia's Bubba Blue, Israel's Tiny Love, Turkey's Grup Baby, China's eugenics (US Baby), Germany's Kiddy Gmbh, Singapore's ghosts and so on.

Director Joji, general manager of UBM, India, said that the baby market in India is still fragmented, and there are not many organizations and strong manufacturers. In view of the huge potential business opportunities in the India market, the International Baby brands want to test their oxen in India.

Today, 0-2 year old babies in India reach 50 million, and 0-12 years old babies and children reach 304 million 800 thousand. For many international baby products manufacturers, India is a country of opportunity for rapid growth.

Data from RNCOS, a research and consulting firm, said Children's wear , Children's shoes With the simultaneous development of infant and child products market and toy retail industry, the annual compound growth rate will reach 17% from 2012 to 2017, and the total market will grow from $11 billion 800 million to $26 billion 200 million.

Despite the impact of the world economic crisis in the past few years, the market for baby products in India is still growing rapidly, mainly because the demand for baby clothes, shoes, toys and cosmetics is very strong. In the recent exhibition, some of the latest baby products will be officially launched, including help facilities for children, children walking and growing, children's tablet computers, music toys to help babies fall asleep.

At present, most of the baby products in India are sold through physical stores, and the scale of online sales is only 1%. Even so, the e-commerce market for baby products has been booming in recent years, showing a trend of fire.

　　 India At present, the fastest growing population in the world has a population of about 1 billion 166 million. According to a census bureau report, the fertility rate of women in India is 2.7, and the population growth rate is 1.4%. It is estimated that the population of India will reach 1 billion 396 million by 2025, which will exceed 1 billion 394 million of China's population. The infant and child industry is steadily rising.

A middle-class family in India has at least two or three children. At present, the largest market for baby and children in India is European and American brands, such as Chicco and Nuby, but in recent two years, Pigeon has invested huge amounts of money and manpower to enter India market. In Mumbai, airports, bus stops, Pigeon advertisements are everywhere. At the exhibition site, Pigeon headquarters, Shanghai, Singapore (India, Indonesia market affiliated to Singapore) have come from different high-level departments. This shows that Pigeon attaches importance to the India market. Of course, from another point of view, the prospect of India baby and children market is indeed limitless.

2014 India baby products exhibition Mother, Baby & Child Show will be held on 7-9 June 2014, at the Mumbai Exhibition Center. At that time, a large number of manufacturers, wholesalers, retailers, importers and exporters will attend the meeting.