British Media Say Luxury Is Equivalent To Chinese.

P reported that sales growth in mainland China may be slowing down, but sales to all Chinese people, that is to say, including Chinese people who spend holidays abroad, are not.

The following is the author's favorite quote in that report, from Ren Junwen, head of consumer and retail research at HSBC in Hongkong. "People think that" a href= "http://www.91se91.com/news/index_c.asp" luxury "/a" is equivalent to China, but not so, luxury goods are equivalent to Chinese.

China accounts for 8% to 10% of the sales of luxury goods, while Chinese accounts for about 35%.

< /p >

At the same time, Hugo Dietrich Lars CEO Hans Dietrich Lars told reporters that "the sales volume of the world's major cities is 15% to 20% from Chinese shoppers", but China accounts for only 1/3 of its annual sales in Asia, while Asian sales account for only 15% of the total sales of the company.

He is considering providing "a new service that allows Chinese tourists to shop online when they are abroad, and then let businesses return goods to China".

< /p >

< p > reported that all this shows that the traditional way of calculating the market is to look at the < a href= "http://www.91se91.com/news/index_c.asp" > Sales < /a > in various geographical regions. It is becoming increasingly meaningless to travel around a consumer and find out where to shop through online search. The most cost-effective luxury market has become increasingly meaningless.

In particular, the brand itself does not invest less in marketing tools than in flagship stores.

< /p >

< p > Xavier Strasse (London tailor street, which is known for its high customization, a href= "http://www.91se91.com/news/index_c.asp" > men's wear > /a) has been lobbying the British government to relax restrictions on Chinese visas. They are worried about the loss of sales to Chinese tourists.

So many luxury brands are now hiring Chinese speaking salesmen in flagship stores in London, Paris and New York for a reason.

< /p >

< p > according to the US report, Corina Sue wants to have handbags or shoes of famous luxury brands such as Louis Weedon or Gucci.

But now, she thinks Kate SBY, Mike Coles and Cox can also do so.

"We call them fashionable brands in the US," said Su, 25, who works in advertising in Shanghai.

< /p >

"P >" Su prefers Kate sable's bright colors and bold designs, while European luxury brands tend to be more low-key, relying on their long tradition to prove their value for money.

Su said, "I might end up buying Louis Weedon or Gucci.

But I think maybe I will wait until I get older.

< < /p >.

"P" reported that as Chinese consumers such as Sue became more familiar with luxury brands in the United States, they found that adding a brand garment to the wardrobe did not necessarily take months of wages.

This has greatly helped the US brand, which is a foreign identity but the price is only a few hundred dollars. At present, European luxury goods manufacturers are raising the price of some handbags to 4000 euros (1 euros or 8.39 yuan) to cope with the slowdown in growth.

< /p >

Lucy Green, an analyst at P, a London consulting firm, predicts that with more Chinese going to the US, the sales of American fashion brands in China and China will definitely increase.

"The temptation of luxury brands lies in their differences and exotic customs," she said.

American brand is likely to become a new choice for Chinese consumers.

< < /p >.

Less than 1/5 of its sales in North American stores are from tourists, P said. The company says the Chinese are the fastest growing consumer groups.

Italy's Prada brand says its customers in Europe are decreasing.

This shift is due to the relaxation of visa restrictions on the Chinese by the United States, and the weakness of the dollar makes it cheaper for Chinese to go shopping in Miami than to Milan.

To make use of this trend, Cox is adding Mandarin speaking staff to its stores in the United States.

< /p >

P and Mike Coles are also using Chinese social networking sites, such as WeChat, to set up stores in China.

The result is that in the 3 months ended last December 28th, its sales in China increased by at least 10%, while Kate sum's sales from China's joint venture increased 28% in the 3 months ended September 28th.

Gucci, on the other hand, said that revenue from China has declined over the past two quarters.

< /p >