Liaoning'S West Willow Clothing Market: The North Sends Strength To Accumulate Thick And Thin

< p > combined with the characteristics of "a", "http://www.91se91.com/", "target=", "_blank", "a", "dress less than /a", the brand is small and strong, the fashion sense is outstanding, and the brand characteristics are distinct. In accordance with the market development strategy of "becoming bigger and branding", West Ryu Jin has been committed to cultivating the local clothing brand of Xi Liu and promoting the brand of the West Liu to the whole country for many years.

As the mainstay of the local cluster, Liaoning's West willow clothing market has successfully developed into the leading market of the clothing specialized market in Northeast China, and is also an important base for the North style clothing.

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"P >" since 2010, the West willow clothing market has been awarded the "China garment brand incubator base". Since then, the construction and guidance of the market have been strengthened again.

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< p > strong > brand incubation is the purpose, and the responsibility is < /strong > /p >

< p > the Liaoning West willow clothing market is the provincial key modern service industry gathering area, has already included in the Liaoning province "12th Five-Year plan" outline, mainly divides into the western region market cluster and the eastern region market cluster two big plates, the western area has built the business booth 18 thousand, the annual paction volume realizes 45 billion yuan renminbi, the daily passenger volume 100 thousand people.

Yang Jie, President of the clothing association of a href= "http://www.91se91.com/" target= "_blank" > textile > /a > introduced that the overall environment of the clothing industry is now cold. In the case of the whole industry experiencing a shrinking market, the sales of clothing in Liaoning's West Liu clothing market in 2013 still increased by 10%.

The spirit of this upward trend has brought more confidence to the clothing of the West willow, and the most important reason for such a brilliant achievement is the brand incubation work that the market has never stopped.

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< p > Yang Jie said: "since Xi Liu was awarded the clothing brand incubator base, we felt a greater responsibility than before. We realized that the brand incubation work in the garment market is not only to deal with the competition in the market industry, but also a sense of responsibility of the Chinese professional market for the national clothing industry. Once we realize this sense of mission, we will be more duty bound to guide and promote the clothing brand."

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< p > there are many ways and means of brand incubation, but no successful mode can be perfectly copied to all markets. The most important thing is to combine the actual situation of the brand to create a unique "Liu Liu mode".

To this point, Yang Jie deeply understands: "the characteristics of the clothing brand of the West Liu are small and powerful, and there are many strong small businesses in the region. It is the most important job to hatch the big brands that are famous all over the country.

Therefore, what Xi Liu market wants to do is to guide small businesses to become bigger and branding stronger.

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< p > according to the introduction, in order to make the existing small and medium-sized enterprises bigger and stronger, the market has adopted a series of targeted services.

First of all, in terms of brand awareness, market standardization is strictly guided, and the control mechanism of registered trademarks, brand structure, operation process and other aspects are more clear, and brand control standards of enterprises are strictly controlled from the market.

In addition, through the "going out" of the market, the market and purchasers all over the country know more about the brand of siliu, understand the North style clothing, broaden the channels for merchants and enhance their popularity.

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In order to enhance the competitiveness of the brand, the market continuously promotes all kinds of training, cooperate with the experts in the marketing and design field, and guide the field brand to explore the brand culture, enhance the original design and find the most suitable marketing mode for P development.

Yang Jie said: "these activities are constantly advancing, and we must continue to do so in the future."

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< p > every year, there are new brands in the market of the West willow market, which are honored by the Circulation Association of China Textile Industry Federation and the China clothing association.

"In addition, the most direct change is the enhancement of merchant's brand awareness. Before the brand hatching, the market share of its own brand is only about 40%. After a few years of development, this number has reached 70%. Merchants have begun to consciously build branding, and have been unprecedentedly improving the activity of training, inspection and selection."

Yang Jie said.

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< p > < strong > small and strong character cultivation < /strong > < /p >

In the fierce competition and pformation and upgrading of the national market industry, the market of P has achieved a change from small to small to strong.

Now, in the face of the new trial of the "clothing brand incubation base", the market has put forward new requirements for itself: from a small and strong general situation, a number of large and strong well-known brands have been produced. Through further driving and updating, the upgrading from small to large, from weak to strong has been realized.

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< p > brand incubation and business services are interdependent. The market has been clear about the market, not only to guide merchants, but also to serve businesses.

Building a brand incubator base and building a service oriented market.

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< p > at the same time, for the most troubled capital problems of small and medium-sized brand enterprises, the market also provided great support to merchants and provided financial services for merchants.

In 2013, the market has been working with GF, CITIC, people's livelihood and other financial institutions. The total amount of credit lines applied to the merchants in the market is about 300 million yuan, which has brought great benefits to the normal production and operation of the market.

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In 2014, Xi Liu will set up a public service platform for the enterprise's innovation and development. The government will set up a brand promotion and marketing center, an enterprise marketing training center, a clothing R & D design center and a market e-commerce center. A professional team will be set up to help enterprises develop independently, design independently, and innovate independently. They will grant supplementary funds to enterprises for declaring famous brand products and famous trademarks, and continue to carry out activities such as "a href=" http://www.91se91.com/ "target=" _blank "," dress less than /a "," Wanli investment promotion and other activities ", and lead enterprises to take the brand new development path of" brand "," trade development "and" P ".

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< p > Yang Jie believes that these series of activities are launched in combination with the actual situation of Sai Liu and aimed at the actual demand of merchants. So far, they have achieved certain results and hope to continue to carry them out and make them into special activities in the market of Sai Liu, so that more people can get to know the West Liu brand and love the northern style clothing.

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< p > < strong > > two advantages: CHIC2014 < /strong > /p >

< p > "professional market is not familiar with joining CHIC, so this exhibition is mainly based on learning and communication."

Yang Jie said, "despite this, the brand of the market has two strong competitiveness."

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< p >, he said, from the industrial background, the industrial base of the brand is very good.

Xi Liu's clothing factory has a high density, even small local brands have their own garment factories.

The clothing market is shrinking and workers are hard to find.

"Our industry foundation is good, brand production and sales process can own control, labor costs and other aspects also have strong competitiveness, these are important competitiveness in hard power."

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< p >, in terms of soft power, Liu Liu is also very confident. Yang Jie said, "as we all know, the northeastern people love to wear, so the northern style dress has always been the main competitiveness of fashion.

From the sales situation of our brands in the central and southern regions, we can see that at present, the fashion of the West willow has been recognized by the industry more and more. In fashion design, we will also pay more attention to it and continue to strengthen it.

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< p > according to the introduction, 70% of CHIC2014's participation cost is borne by the government.

Yang Jie said: "the government has attached great importance to the development of the clothing industry of Xi Liu. This has also enhanced the enthusiasm of local brands to participate in the exhibition. At present, the exhibition area is about 300 square meters, a total of 8 brands, mainly clothing and men's trousers enterprises. I hope these brands can show the beauty and the beauty of the North style dress in this exhibition. We are also making the final preparations for this goal.

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< p > < strong > detailed description of the three major activities of Liaoning's West willow clothing market < /strong > < /p >

< p > < strong > A the northern style dress is Wanli /strong < < /p >.

In order to further enhance the popularity of the market and the influence of the northern dress, since 2013, the market has held many activities of the North style dress Wanli bank, and has worked closely with the Yiwu small commodity city to organize a number of West Liu real estate garment enterprises, and has gone to the Yiwu Garden market to carry out product docking. This has laid a good foundation for the opening of the northern dress in South market. The joint exhibition group organized by Yiwu small commodity city has also visited the market in the West willow market, bringing the dazzling small commodities to the West willow and promoting the smooth cooperation of Yiwu Small Commodity City and the West willow market.

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Yang Jie, President of the Xi Liu textile and Garment Association, said: "the biggest impact brought by cooperation with Yiwu small commodity city is the unprecedented increase of merchants' brand awareness in the market of the West willow market." P

Yiwu small commodity city is also a small and strong market with distinctive characteristics, but they have achieved every small business brand, and every brand has its own competitiveness.

This north-south collision makes the merchants in the market realize the added value brought by the brand operation and truly understand the importance of brand management.

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< p > < strong > B to go abroad to participate in exhibition and expand the foreign trade space < /strong > /p >

< p > 2013, more than 10 enterprises in the West willow market organized the forty-first Russian Federation light industry textile and equipment exhibition, and vigorously expanded the foreign trade space of the West Liu textile and garment industry. They could promote the West Liu clothing and the North style dress to the whole world, and inspect the Russian ljul lino clothing wholesale market.

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< p > "this exhibition in Russia is of great significance."

Yang Jie said, "this is the first time to send the northern costume to the overseas gate. It is also the first time that Xi Liu garment enterprises have joined hands to participate in a world trade fair."

At the exhibition, the merchants of West Liu and northeast Europe and other places met face-to-face, and discussed the fashion trend of the world, as well as the professional problems of various textile fabrics in the garment production process.

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This is a good start to the exhibition in Moscow, P. It is a great inspiration for both businessmen and market managers.

"Xi Liu garment enterprises broaden their horizons, understand the style, demand, quality and fabric of the European market, and take an important step in the global market.

Yang Jie said, "not only that, the management of the Western clothing market has also benefited greatly from the inspection of the Russian clothing market.

The humanized management of Russian enterprises and the coordination and coordination in daily work provide us with many lessons to learn from.

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< p > < strong > C organization large professional training < /strong > /p >

< p > June 2013, the market management side of West willow invited the senior lecturers in the field of clothing marketing to carry out large-scale professional training in marketing, management and other aspects for the business operators in the market. It has a good effect on improving the change of ideas and innovation consciousness of the marketing concept in the new era of change, and has received many positive feedback.

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< p > Yang Jie believes that this is a good opportunity for the brand to enhance itself and cultivate its internal strength: "a lot of small businesses with strong self strength are most lacking in marketing and management experience. If we can improve in this respect, then the popularity and coverage of the brand will be promoted to a certain stage, and it will also play an important role in opening the market nationwide."

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