Shenzhen Shopping Center Welcomes The Third Round This Year

< p > Shenzhen, as one of the top four tier cities in the country, its commercial real estate has basically realized department stores and shopping centers everywhere after its rapid development in the past 10 years.

According to the Central Plains research center in Shenzhen, the total area of Shenzhen's a href= "http://www.91se91.com/news/index_c.asp" > department store < /a > and the shopping center's total area is about 5 million 480 thousand 10 thousand, which are mainly distributed in two large areas of Nanshan and Luohu. The proportion of surface area is over 20%, followed by Baoan and Futian District.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Shenzhen > /a > shopping center has gone through 3 stages of development: "flowering" < /strong > /p >

< p > from the time of development, the first stage of the rapid development of Shenzhen comprehensive department stores and shopping centers should be around 2004, represented by Huarun the Mixc and Jin Guanghua square.

As early as the 80s of last century, Luohu has already formed two main business circles, namely the east gate and the people's south. The unique commercial center status and huge flow of people have resulted in the first batch of high-end comprehensive shopping centers in Shenzhen.

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< p > the second stage was concentrated in 2007-2008 years, and the development area was also spread from Luohu old city area to Futian and Nanshan area.

With the establishment of Fukuda CBD business office center, business demand gradually increased. 2006 Futian first large shopping center Cocopark was on the market. Subsequently, Yijing central city and Shenzhen national investment Plaza entered the market one after another.

In addition, with the westward shift of the residential market development, Nanshan District has formed a high-end residential community such as Houhai and Shekou. In addition to the large population living in Baoan District, the potential demand in the western commercial market is huge. In the 2007-2008 years, Nanshan added a large shopping center with a scale of 100 thousand or more, such as coastal city, Poly Culture Plaza and Beijing based Pak Na Plaza, which brought the second leap in the development history of Shenzhen shopping center.

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The < p > third stage has continued since 2010. Apart from 2011, the number of business opening is over 10 each year. The new area in 2013 alone is as high as 970 thousand. The average area of monomer has expanded from 38 thousand to 38 thousand in 2013.

Restricted by land resources, the development of residential market has progressively moved towards Baoan and Longgang, and more and more people have chosen to live in the area outside the customs.

Strong demand makes department stores and shopping centers follow suit. The large shopping center of Baoan central district and Longgang central district are rising rapidly.

Statistics show that more than half of the 44 comprehensive department stores and shopping centers opened in the two districts outside the city since 2010.

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< p > < strong > shopping center per capita area doubled in 8 years, a href= "http://www.91se91.com/news/index_c.asp" > business plan < /a > is the key to success < /strong > /p >

< p > the development of commercial real estate is inseparable from the growth of the total expenditure of local residents. In recent years, the growth rate of permanent residents in Shenzhen has dropped from less than 4% before 2010 to less than 1%.

The growth rate of department stores and shopping centers increased with the increase of population. The average area of Shenzhen comprehensive department stores and shopping centers increased from 0.24 to 8 in 2006 and 0.51 to 0.51 in 2013.

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< p > the relevant research results show that the average shopping center area in China's main cities is between 0.1~0.6 square meters at this stage. Therefore, the development of commercial real estate in Shenzhen basically follows the pace of most cities in China.

Today, with the rapid development of department stores and shopping centers, the location and format planning of shopping malls is more important besides the location selection and peripheral competition.

For example, in Futian and Luohu District, where the shopping center is well developed, there are both unique success stories like mini the Mixc, and there are also cases of high homogeneity failure such as Huang Ting square.

There are also successful cases like Vanke square in Longgang and Baoan District, which are just beginning in the shopping mall. There are also general cases like Hai Ya colorful city.

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