Interview With Ding Gengzhuo, Executive Director Of Mensasini'S Men'S Wear

Before the "P hour", a series of events on the eve of the "Earth Hour" on the mensasini men's eye caught the eye. 316 the first "light pig riding" event in Southern Fujian exploded into the circle, becoming one of the most popular social topics in recent years. Beijing Institute Of Fashion Technology and the Chinese Academy of Sciences jointly sponsored the 2014 China fashion industry O2O and the big data Innovation Summit Forum and MARCCASNE (< a href= "http://www.91se91.com/news/index_c.asp" > mascini /a > men's fashion ecological concept release show), once again become the focus, causing the industry's continuous attention. < /p >
Recently, reporters interviewed Ding Geng, executive director of mensasini's men's wear, and discussed with him the hot topics of the industry. He also learned more about the fashion, health and environmental lifestyle advocated by mensasini's men's clothing, and the distinctive marketing channel of brand differentiation. < /p >
< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > differentiation > /a > marketing starting point: understanding consumers < /strong > /p >
< p > the most popular topic at present is undoubtedly the impact of the Internet on enterprises. In the Internet era, consumption habits have changed how traditional industries can seize user needs. For this reason, < a href= "http://www.91se91.com/news/index_c.asp" > Ding Geng < /a > has a very clear thinking. "Why traditional enterprises feel the impact is because traditional enterprises only regard the Internet as one of the marketing channels, and do not face up to the status of the Internet in today's life." Ding Gang believes that the so-called Internet thinking is hard to define clearly, but as a brand, we must understand the Internet and understand who sells the brand to whom it is sold. "Facts have proved that only by understanding the objects of the Internet can we succeed." < /p >
< p > Ding Geng said that the future that the brand will face is "after 90". Enterprises should face up to the group of "90 after" and can not avoid it. "There is no lack of derogatory evaluation of the post-90s generation, but we should see that after 90 is not a generation, they are a group of people. They are different from 60 and 70, and they are already a group of people with independent thinking." He believes that only "after 90" is really the "aborigine" of the Internet, "people born in other years, most of the Internet as a tool, but the post-90s are accompanied by the growth of Internet life, the Internet is their circle, their way of life. For them, there is a sense of dependence on the Internet, an indispensable network in life, and all entertainment can be integrated into life. < /p >
< p > Ding Gang says that only by studying its consumers clearly can the brand understand how to sell the product and make differentiated marketing according to the core characteristics of the consumer group. "The main source of consumption in the future is 90, and the brand should study how to sell products to such indigenous people on the Internet." He said. < /p >
< p > < strong > differentiated marketing journey innovative spirit creates unique ecological chain < /strong > /p >
< p > talking about the hottest "O2O" mode, Ding Gang said that this gives the brand a sense of urgency. "I used to tell my staff that every day should be a dream to wake you up," I added. We should break the inertia of thinking and integrate into the whole social transformation. " He said that the future development of the brand is a combination of online and offline. This is beyond doubt. "They will not disappear, but will be better integrated. The key is how to make the experience as the theme of fear of your patting mode." < /p >
"P" Ding believes that the relationship between the brand and the consumer will not be a simple trading relationship. "Brand should increase its interaction with consumers through building its own ecological chain, and enhance the viscosity of consumers." For the explanation of "ecological chain", Ding Gang wrote that "temporary secrecy." But it must be closely related to technology and intelligence. " < /p >
< p > in his view, this "ecology" definitely includes the core values of "environmental protection, fashion and creativity". "We have been committed to the participation of environmental public interest events, and use such differentiated marketing methods to advocate and publicize a fashionable, healthy and environmentally friendly way of life, while allowing the public to pay attention to us while allowing more people to identify and join us." < /p >
< p > < strong > the core goal of differentiated marketing -- highlighting the core value and strengthening the core competitiveness < /strong > < /p >
< p > mention the "pig riding" incident that has just started a fever in the society. Ding Geng believes that for the environmental protection activities, mensasini's men's clothing has been regarded as an enterprise's social responsibility for many years. It is also the cultural cornerstone of maskini's men's clothing brand and an important form to highlight the core value of the brand. < /p >
< p > "building core competitiveness is the core goal of brand differentiated marketing. It is through the continuous expression of unique events and activities to brand core values that a unique brand image cognition is formed in the minds of consumers. This unique and differentiated image is the core competitiveness of the brand. Ding Zong explained. < /p >
< p > indeed, in recent years, through all kinds of eyeball brand events, the core value of mensasini's "environmental protection, fashion and creativity" is being recognized and accepted by more and more young people. The core competitiveness of the brand has been gradually reflected in the market, and this is exactly what the mensasini man wears for many years. < /p >