Analysis Of How To Manage The Supply Chain Efficiently And Dredge Channels

Enterprises are bigger, like sailing in a huge ship, have a greater advantage of wind and waves, but also slow down the disadvantage. To have the advantage of being quick to turn around in the process of operation, it is necessary to have a set of sensitive and fast reaction system. information system The limbs and trunk are supply chains. The brain runs fast and the limbs move slowly.

In the domestic sports footwear industry, Beijing school's Lining and trend, min faction's Anta and XTEP each have their own advantages. Beijing based enterprise headquarters in the capital of Beijing, in the recruitment of talent, policy information and other aspects of its inherent advantages, and Fujian enterprises in Jinjiang, China's footwear capital, in the supply chain has an inherent advantage.

　　 Sports footwear industry The process of product listing is usually: first developing products, then making small quantities of samples from factories, and then ordering products through the products. According to market conditions and sales indicators, the dealers will place futures orders. Brand Company will make an assessment based on the quantity of orders, adjust orders, reduce orders with less quantity, and make appropriate additions to the items with high marks, then send the orders to different production factories. The factories will generate raw material orders according to orders, and then send raw materials orders to raw material suppliers.

After the finished products are produced, they are sent to Brand Company's large warehouse or directly distributed to Brand Company designated distributors. The process of spot order is not yet available. During the Beijing Olympics, Adidas's spot order response time was 7~9 days, that is to say, from ordering to getting the finished product, it only takes more than a week. The extremely fast supply chain is a powerful guarantee for what to sell and what to produce, rather than what is planned and what is sold.

Li Ning Co is a company that wins by brand. In the country, the number of companies that win the brand is very few, and the success of the supply chain is also small. ZRAR is the representative. At present, Lining has made some stages of success in the sports footwear industry. However, to go further, to achieve more "possibilities", we need to further create a fast supply chain system, enhance the operational efficiency of enterprises, and let Lining turn from "light company" to "fast company".

The centralization of the supply chain and the matching logistics environment will facilitate Lining's direct logistics project operation. Before, Lining set up several large warehouses in the whole country to store and transfer goods supplied to factories and distributors. After the supply chain was concentrated, the abolition of big warehouse became a trend, which would effectively reduce the logistics links, reduce the cost of warehousing and improve the efficiency of supply chain.

　　 Supply chain Link is a relay process to turn materials into products. If we use barrel theory to explain Lining's operation, then the brand is the bottom of the barrel, and the sales channel and supply chain are the boards that decide how much water the bucket can hold. Those who ignore the supply chain mean that they are at a disadvantage in business competition. Finally, we expect that this article can give some enlightenment to domestic enterprises. In the process of business operation, we can fully integrate upstream and downstream resources, make effective use of Chinese manufacturing advantages and run ahead of peers.