How To Manage Clothing Shops

　　 Exclusive shop It is the main marketing terminal of brand clothing enterprises, but the survival ability of clothing stores nowadays is worrying. The single brand clothing is less and less competitive in the market competition. The excessive development of Commerce has made clothing stores blossom everywhere, and the competition is extraordinary. Homogenization is a serious phenomenon which makes it difficult for many brand stores to break through. Meanwhile, franchised stores are also facing strong challenges from shopping mall counters.

　 Direct battalion and Join in Concurrent management pain

The co-existence of direct and franchising often leads to the growth of various contradictions. In particular, the massive sales promotion of shopping malls is a great blow to franchisees. It is easy to cause dissatisfaction among many franchisees, and it can easily lead to the price disorder of the whole system.

Self run shops have some unique advantages in their operation, such as the finer decoration, the full variety of products, and the fastest listing of new products, which are unmatched by franchisees. Therefore, franchisees are often at a disadvantage in the competition of the company's self run stores, which often lead to some abnormal competition means to increase sales volume, and easily lead to their loss of confidence in the management brand and hard to establish loyalty.

　　 Prescription for pain relief

There is no doubt that the above pain is restricting the development of China's garment industry. How can we regulate the sales channels of clothing products and enhance the sales ability of channels?

1. Conducting scientific research. Channel planning Design

How to locate your brand is to locate your channel according to brand positioning. Will your channel be dominated by wholesale or monopolized stores, or shopping mall counters? Do not blindly pursue quantity in channel outlets. Healthy channels are often more powerful than large and virtual channels. Some enterprises blindly pursue the number of terminals, but lack effective management of terminals. Many terminal stores are disrupting the market due to poor management.

If you are in transition, you should also take full account of the possible impact of the channel, and do a good job in dealing with all kinds of countermeasures.

2, strengthen channel diagnosis

Often take care of your channels, identify problems and deal with them in time. Many enterprises lack effective management measures for the terminal. There are many drawbacks. The disadvantages of these channels to the market are often huge, which can easily bring about a vicious circle, and even bring fatal consequences. Timely diagnosis, effective prevention and effective treatment are needed.