Underwear Unveiled In The "Needle" Brings New Feelings

< p > China needle cotton trade fair is the traditional trading platform of China's needle cotton < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > product industry. It plays a role as bridge and link in brand marketing and market development, and has also become a booster of enterprise brand.

At present, the domestic underwear and home textiles industry has the longest history, the largest and the most influential professional event. It has a broad foundation and a good reputation in the industry.

In the current "acupuncture meeting", the "big needle" of underwear is shining, and the city life hall is dazzling.

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< p > Fei Haifen, executive deputy general manager of Bosideng, said that under the new era and new situation, the competition mode is quietly changing. Bosideng must complete the pformation to the new ecology of the needle spinning industry.

As the industry's "vane" and "booster" brand, the "China Acupuncture Association" has the guiding ability to enhance the development trend of the needle spinning industry and the integration ability of service resources, which is also an important reason to attract Bosideng to participate in the exhibition.

At the same time, it provides a good display platform for Bosideng's "Bosideng underwear" to span the "Bosideng knitting products".

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Li Chunjia, vice president of the industry, who has been participating in the exhibition "a href=" http://www.91se91.com/news/index_z.asp "> < /a >" for many years, believes that the brand communication has entered the era of all media communication in the mobile Internet era. The "needle in China" is also keeping pace with the times, and it is the communication position that is determined to lead the pformation and development of the industry.

Chen Pingsheng, Minister of the brand of Lingsha underwear, said that "joining the" needle club "is to promote and promote the company's image and brand products through exhibitions. Apart from that, it is particularly important to exchange market information with the target customers at the exhibition.

Bonas, director of brand Hong Tingjie, said that "China needle Association" is the largest, largest and most influential professional exhibition in the domestic household textiles and underwear industry. It attracts millions of people every year. As one of the industry representatives, she also hopes to show Bonas's brand charm on the one hand, and attract more outstanding friends to work together to make Bonas's fashion career bigger and stronger.

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< p > the "city life hall" of the big names is also dazzling at the exhibition.

Bosideng builds the "city life Pavilion" project with all kinds of needle spinning products, creating new sources of commercial value.

In addition to the leading underwear products, it has also expanded the small underwear series, socks and trousers series, four seasons household clothes series, towels, scarves and other nearly 10 categories.

"Bao NAS life hall" will also be launched in this session.

Bonas learned from ZARA, UNIQLO, H&M, GAP and other international a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand operation mode, combined with the characteristics of the Chinese market, taking the experience of customer value as the core, creatively put forward a new business mode of "one-stop one-stop shopping experience of all kinds of clothing". Through this mode, Bonas incorporated the strength of single category manufacturers in the industry, and built a new business platform with unified brand image support and standardized operation mode.

In the 320 square meter museum, Bonas's 16 categories of products include household clothing, underwear, socks, shorts, swimsuits, bra, warmth series, children's series, scarves, towels, < a target= "_blank" href= "http://www.91se91.com/" > hat "/a", gloves and so on, giving the audience and consumers a brand-new feeling.

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