The "Two Child Alone" Policy Gives Red Packets To Quanzhou Enterprises To Speed Up The Layout Of Baby Clothes Market.

The "two child" policy, which has attracted much public attention, was officially landed in Fujian at the end of last month. The market with sharp smell of Quanzhou responded quickly, and immediately realized that the children's products industry will usher in a new development opportunity. What's ahead of us is the huge opportunity for the young consumer goods market with the lowest consumption age.

Recently, the industry has learned that, based on the advantages of clothing production, Quanzhou a > children's brand /a has recently launched a production line for children's clothing, preparing for the upcoming peak demand for baby products.

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< p > data show that at present, there are about 106 thousand couples in Fujian Province, < a > < /a > respectively. Among them, 82 thousand and 500 pairs of children have been born and more than 20 thousand children have not been born. In recent years, the number of married couples in a newly married town is about 15 thousand pairs each year.

The survey shows that during the "12th Five-Year" period, the birth of "two children" may increase 56 thousand births in Fujian. As more and more places open up the policy of "two children alone", the number of children in China will likely increase considerably in the short term.

Expert analysis shows that the Quanzhou children's brand will speed up the layout of the infant clothing market ahead of schedule, which will not only bring the income of the industry dividends to the front, but also seize the commanding heights for the new round of industrial pformation and upgrading.

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< p > < strong > Quanzhou enterprises have accumulated relative advantages in children's wear < /strong > < /p >

< p > < strong > baby products "open small stove" < /strong > < /p >

< p > "the two child alone" policy can be described as a big red envelope from the government to the children's products industry.

Green Group Chairman Zhao Jianhe humorously said, in fact, the company already has the "tick BABY" brand, aiming at the baby products market. In the past few years, it has tried the water to operate independently, but has not explored a more mature mode, so the company's development focus is still the tick tick children's clothing.

"However, we can find a way for the company's two brands to operate in parallel with this policy Dongfeng and the pformation of the current market."

"We have also considered buying a well-known brand of baby products that is on the verge of collapse," he said.

Enterprises have always been optimistic about this market, and having the right opportunity will also make the "BABY" a brand "/a" independent development.

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< p > "we intend to increase the product line from 0 to 3 years old. Now we are doing related research and development work, and it is expected to be available in 2015."

3 at the end of 2014, the red boy's children's clothing 2014 autumn and winter ordering meeting, Ding Peiji, chairman of the company said in his speech that the red boy was founded in 1988 and has built a "children's world" in the past decade.

"Future development opportunities, we are optimistic about baby clothing market, the two is to increase children's wear accessories, and even consider the acquisition of international second-line brand, increase product mix."

He said.

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< p > Ding Peiji believes that the children's clothing industry has its own advantages. The red child will start from the product and dig out more new clothes that show the true personality of children. The team of foreign designers will integrate the latest international trend design concept into the series products.

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Su Congbao, general manager of Quanzhou Sheng Ke < a > shoes < /a > Clothing Co., Ltd., said that the company now has a brand name "Jamie bear" for the middle aged children of the age of 8~12. There are also "Jamie bears" for the children of the 0~6 age. This year, the brand of "Jamie bear bear" will be more powerful this year. "Jamie bear" now has its own sales channels in the whole country, there are channels for monopoly, and there are two hundred or three hundred stores for mother and infant products, and there are only two hundred or three hundred monopolization channels.

This year, from product to supply chain to business mode, we will make certain adjustments, and strive to expand market share as soon as possible and seize the baby packaging market. "

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< p > < strong > Industrial bonus or up to 4 trillion yuan < /strong > /p >

< p > the "two child alone" policy has come to a simple understanding that the number of children in China will increase substantially in the next few years.

Relevant statistics show that after the policy is fully liberalized, the next 2 to 3 years will be the small peak of population birth. From 2015 to 2019, 8 million newborn babies will be born in the whole country, forming a moderate scale baby boom. This will bring a huge increment to the children's wear market and further stimulate the development of children's wear industry.

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< p > last December 5th, the Shishi children's wear industry association upgraded the association to Shishi children's wear and children's Industry Federation. It was to build a children's industry "aircraft carrier" which was mainly clothing, combined with children's related industries, and built a large market for children.

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Chen Shujin, vice president of the China Textile Industry Federation who attended the meeting, said that when the policy was released, the number of infants and young children would definitely increase in P.

He believes that the development of children's products industry, such as clothing, infant formula, daily necessities and toys, will accelerate significantly in the short term.

According to a survey conducted by the Shanghai Academy of Social Sciences in 2005, the average cost of a child from birth to college is about 480 thousand yuan, including food, education, medical care and so on.

If this figure is taken as a baseline, if the new 8 million babies are added in 2015 ~2019, according to the analysis and report of China's baby products industry's production and marketing demand and investment forecast in 2013~2017, in the next 5 years, more than 4 trillion yuan of industrial dividends will be derived from newborns.

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< p > "according to the national average level, the consumption of clothing and clothing for a child is more than 3000 yuan a year."

The head of Shishi children's wear and children's Industry Federation said that if we calculate the milk powder, toys and other children's products, the data can be expanded 10 times in the first tier cities, which is a very considerable industry.

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< p > < strong > greater business opportunities and greater competition < /strong > < /p >

< p > Industrial bonus of up to 4 trillion yuan, so that more and more brands are entering the children's products industry.

Just in the field of children's wear, Taiping bird, Jiangnan Buyi, attachment, ZARA and other clothing brands have already begun to layout. Sports brands such as Anta, XTEP and 331 degrees have made children's clothing as a new profit growth point for strategic deployment in the past two years.

Semir's balbara is already a brand of children's clothing in the country. Now it has extended its product line to the baby field, and has launched the sub brand "mini Barbara".

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< p > "although it looks promising, it must not be ignored that market competition is becoming more and more intense nowadays."

Zhao Jianhe said that in recent years, especially in the overall downturn of the footwear industry, both brand operators and franchisees are becoming more and more cautious.

Now when we open up the market, we will consider our own risk and do as much risk control as possible.

He said that the industry needs to look at the market calmly. "We need to study the brand of baby products in China at present, and see the mode of their products and brand operation, so as to better find the breakthrough point and breakthrough point of the market."

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< p > Su Congbao also said that Quanzhou lacks a mature baby garment industrial chain. "At present, the industrial cluster of baby products in Guangdong, Guangdong brand is better in terms of market share, raw material supply and professionalism".

He believes that Quanzhou enterprises have always had the experience and advantages of brand operation. If we want to enter the market for baby products, the best way is "resource integration and multi party cooperation".

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< p > "at present, the traditional business mode is facing severe challenges. If we want to cut into the baby market and realize rapid expansion, we must change the existing business mode."

Su Congbao said that there will be no big problem with the stock of baby clothes. "This place can not be sold, it can be sold elsewhere, and the fashion for fashion is not as high as children's clothing."

Enterprises need to solve the problem of capital turnover and keep pace with market expansion.

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Mamie Marka, general manager of the P operations center, said that last year the company tested the water baby wear market. At present, there are only dozens of stores in the country. "Mamie Marka"

"Brand is a systematic project involving products, retail, management and other aspects, and we are looking for more suitable channels."

He said.

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< p > < strong > facing product line reintegration < /strong > < /p >.

< p > in the interview, many industry people talked about the product line.

"Our advantage in the baby's outfit has now extended to wear clothes, household clothes, and shoes."

Su Congbao said that this year's brand is to focus on the category of shoes, and further consider the development and pricing of baby accessories such as backpacks, umbrellas, water cups, watches, hats and so on. "There must be enough categories to support the operation of single stores".

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< p > Su Congbao also said that compared to Zhongda < a > children's wear < /a >, baby products are more demanding for safety, environmental protection and specialization.

In terms of processing and manufacturing, children's children's clothing has a high demand for the production threshold and degree of professionalism proposed by enterprises, and not all enterprises have the ability to set foot in this field.

He said that this is also a key point for enterprises to begin to attach importance to products.

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< p > Ding Peiji said that the future development of children's wear will be popularized with online shopping, and more and more "post-80s" parents will choose online shopping.

Therefore, the construction of online channels is the focus of brand development in the future.

"We must break some traditional thinking and integrate supply chains, including terminal retailers, in a disruptive way, so as to enable enterprises to grow and develop."

He disclosed that in the next two or three years, the development of the company's electricity supplier should account for about 30% of the total sales.

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< p > Zhao Jianhe believes that generally speaking, the economic pressure is relatively small for families who choose to have two children.

In this regard, the choice of children's clothing, parents will take the brand children's clothing as a priority consideration.

"The traditional brand of children's clothing must have more advantages. The key is how to do well the related products and enhance the reputation of the whole brand. This consumption trend brings great opportunities to the development of brand children's clothing."

He said.

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