Bombing Advertising Is Not A Climate. It Is The Key To Create A Visual Image.

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< p > any successful brand has its distinctive markings in visual performance, which is far more than the role of a single trademark in communicating with consumers.

It is the use of standardized graphics, colors, fonts to highlight the overall image of vision, to convey the aesthetic feeling.

Any strong brand, apart from the core of excellence in product quality, has an important feature that is clear and eye-catching, so that consumers can recognize it at a glance.

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< p > establish a basic VI system to form a most direct visual image. Combined with the extensive application of these basic designs in the application system, we can unify and fully express the concept and inherent characteristics of the enterprise, so as to get the public's recognition and eventually form their own brand image.

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< p > some owners think that as long as there is a trademark, it is a sign to make their own logo, so the low grade of starting is not a good thing for the future of the enterprise.

The product is sold to many people, and the social impact is far-reaching.

The enterprise has a high starting point and does not sacrifice the basic functions of the business.

Enterprises need to have long-term thinking about the future and not be able to control their immediate interests.

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< p > < strong > two, < a href= "http://www.91se91.com/news/index_c.asp" > shop "/a > decoration must form a unique brand style, so as to better display the brand image and promote product sales.

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< p > building a monopoly system and achieving effective sales can be achieved not only by investing in a full range of visual systems, but also by integrating resources and information reasonably.

That is, we should pay more attention to product appearance and dig deeper into product connotations.

Gather all the terminal elements to fully demonstrate the core value of the brand expression. From the perspective of consumers, we will conduct a positioning analysis from bottom to top, so as to design an effective monopoly image system.

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< p > Quality Control of the overall store image, especially the door image.

A store, door and storefront image is the most attractive and attractive soul. It is a concentrated expression of its own brand.

Creativity is the key to form the unique store style of the brand. At the same time, the idea must be centered around the core value, brand personality and brand image of the brand.

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Consumers of clothing P tend to be between sensibility and rationality. What they pursue is a more personalized thing, and the same is true for clothing brand and terminal image.

To satisfy consumers' internal needs from visual merchandising, the atmosphere needs to be emphasized first.

A good terminal visual image should not only give consumers a pleasing enjoyment on the senses, but also form a strong on-site charisma to attract customers into an atmosphere so that customers can experience the brand charm wholeheartedly.

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< p > < strong > three, clothing display and Exhibition < a href= "http://www.91se91.com/news/index_c.asp > store design < /a >

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< p > clothing enterprises should choose carefully selected themes as the guiding program of visual merchandising design, so that each element and details can be organically combined to support the brand image and experience theme of an enterprise.

Clothing store design is no exception.

Clothing store design and product design should be integrated into one.

For example, MARLBORO shows its ruggedness with logs and metal; BOSS displays its value with exquisite red sandalwood shelves; ESPRIT communicates its fashion avantgarde with silver grey metal shelves and red background.

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< p > clothing display and display is a creative visual and spatial art. Its contents also greatly exceed the traditional "display" category, including all the visual elements such as store design, decoration, showcase, display, model, backplane, props, light, POP advertisement, product brochure, commercial sign and tag, etc. It is a complete and systematic set concept.

And terminal display also includes shop layout (structure, layout, shelf), display and display of products, colors, ornaments, display of personnel and so on.

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< p > establishing effective combination of POP in stores can also create strong advertising impact.

POP is known as the last advertisement, which can convey richer products and promotional information.

The application combination of picture albums, publicity materials, Yi Bao Bao, hang Qi and so on, formed a magnetic field covering the stores, so that once customers enter the store, they can feel the information coming from POP advertisements at any time.

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< p > < strong > four, establish a unified brand < a href= "http://www.91se91.com/news/index_c.asp" > advertising promotion < /a > /strong > /p >

< p > as we all know, at present, it is impossible to rely on bombing advertising to really make a good product.

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< p > in the application of clothing advertising marketing, the main visual elements in the design can be applied freely to achieve serialization and unity, thereby greatly reducing the cost of marketing and publicity, so that every product in the process of marketing will have a unified image, so as to achieve the cumulative effect of publicity.

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< p > to set up a unified outdoor advertisement in the eye-catching position of dress city, shopping mall and wholesale market, it can effectively enhance brand awareness, establish brand image, and also show the good strength of enterprises.

Moreover, outdoor advertising can be first impressions, so that customers can understand and maintain a certain impression of products and brands before contacting products, so that customers can enhance their memory and interest in many brands.

The general outdoor advertisement requires bright and eye - catching color, which can attract people's sight, and demands to highlight the brand LOGO, and the main picture is infective, and can impress people in a short time.

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