Martha Department Store Clothing Sales Will Decline For 11 Consecutive Quarters, Stranded In The Chinese Market.

　　 Market expectations The UK's largest in the 10 quarter of April, which will announce its fourth quarter of fiscal 2013 in April. Clothing retailer Marks and Spencer Group PLC (MKS.L) Martha department store clothing sales will decline for the 11 consecutive quarter.

Combined with six analysts' forecast data, Marks and Spencer Group PLC (MKS.L) general merchandise department of Martha's department store's clothing, shoes and household products in the 13 weeks before March 29, 2014, the same store sales decreased 1% compared with the same period last year, the decline is narrower than that in the three quarter of the Christmas holiday season. The net profit for the whole year will also shrink for third consecutive years. Under the situation of high profit discount sales, the market expects the pre tax profit will be reduced by 6.3% to 623 million pounds compared with 665 million in the 2012 fiscal year.

Marks and Spencer Group PLC (MKS.L), the chief executive of Martha's department store, has already invested 2 billion 300 million pounds in the transformation of the chain department store to internationalize and multi-channel retailers since its appointment in 2010. The transformation of the clothing department has been much more expensive. However, British consumers seem to be unaffected by the increasing popularity of fashion products and the Leading Ladies series advertisement featured by the leading British women.

Bank of America Merrill Lynch (NYSE:BAC) Mei Yin Merrill warned Marks and Spencer Group PLC (Group) Martha department stores in the four quarter of clothing sales have been affected by the February decline and the March warm weather. Easter falls out of the fourth quarter this year is also a serious blow. Goldman Sachs Group Inc (NYSE:GS) Goldman Sachs analysts also list Marks and Spencer Group PLC (MKS.L) Martha department store on the list of "strong sell". According to Goldman Sachs, "about 80% of the 300 stores in the UK which sell M&S clothing in Martha's department store are about 50 of the best retail areas in the UK." it is more difficult for retailers who are in an increasingly prosperous e-commerce market to turn the market down.

According to the data of Standford C. Berstein & Co., the market share of Marks and Spencer Group PLC (MKS.L) Martha department store is the fastest among the ten largest clothing retailers in the UK. In the first half of February 16, 2014, the market share of Marks Martha Spencer Group PLC (MKS.L) dropped to 11.18% from 11.36% in the previous year. Markets Advisory Inc Kantar Worldpanel pointed out that the department store's attractiveness for the 25-55 year old core consumer group and the 55 year old age group customer decreased, and whether it was women's clothing or not, Martha's department store. Men's wear Or children's clothing is regressing.

Marks and Spencer Group PLC (MKS.L), struggling in the domestic market, seeks to offset negative effects through international expansion through Martha's department store.

Marks & Spencer Group PLC (MKS.L) Martha department held investment day activities in France in April 1st and released the international expansion plan. Marc Bolland, chief executive, announced that 250 new stores will be opened in Western Europe, the Middle East and India in the next three years, increasing the proportion of international sales from the current 25% to 40%. However, at the same time, the group acknowledged that the failure of China's market operation will find local partners in China and may abandon its direct mode.

Since its entry into the Chinese market in 2008, Marks & Spencer Group PLC (MKS.L) Martha stores currently has 15 stores in Shanghai, China, but plans to close 5 of its stores due to misery, but at the same time looking for 5 new outlets. Marks & Spencer Group PLC (MKS.L) chief executive officer Martha Marc Bolland said she hopes to expand her business with partners in China.

In addition to the physical store, Marks & Spencer Group PLC (MKS.L) Martha stores also operates online stores and Tmall online retailers in the Chinese mainland market. In the report of investment day, Marc Bolland said that the future Internet will play an important role in the international expansion of the group.